Isabela Cardoso Customer Success Manager

LinkedIn EMEA

Want to know how to build a good pipeline

of talent? Tell a story!

Ruth Neligan Solutions Consultant

LinkedIn EMEA

Today’s

agenda

• Introduction

• The importance of storytelling

• Bring your stories to life

• Q&A

“If history were taught in the form of stories, it

would never be forgotten.”

- Rudyard Kipling

38,000 BCE

Earliest cave

paintings in Asia

and Europe

The Gutenberg Bible

was first printed Number of foreign

language translations

of Harry Potter

Number of hours per

month that users spend

watching Netflix

73 1450s 10 billion

People will forget what you said, people

will forget what you did, but people will

never forget how you made them feel.

- Mary Angelou

How to tell your stories on

LinkedIn

Bring your stories to life with the

next generation of Career Page

And change the story you tell depending on

the talent you are trying to engage

Visually tell your story

Feature stories from your employees

Employee

stories

Company

images

Story #1 Tell your story to members directly on

their newsfeed

Tell your story

to members

directly on their

newsfeed

Target relevant members with stories that will make them care

Sponsored

Update

Freshing shared:

Freshing

…and captivate them to learn more and express their interest

Build pipeline

using a lead

capture landing

page; candidates

can express

interest in role

Story #3 Tell your story in your job description

Tell your story

in your

Job Posts

Track the

Signals

1.Tell a relevant story

2.Track the signals

3.Don’t over complicate

Q & A