Do You Want To

Increase RevenueThis Year?

...Then Read This

Marketing Automation

Marketing automation works because it allows your business tocommunicate with your customers from the moment they interactwith your website and nurture them through the sales process to a

qualified lead.

451%increase in qualified leadsIn turn, nurtured leads make47% larger purchases than

non-nurtured leads.(The Annuitas Group, Nov 2012)

What Will Marketing AutomationDo For Your Business?Content marketing will increase traffic to your site

Lead generation tactics will capture more of that traffic as prospectsMarketing automation systems will track and nurture those leads

Touch points with customers will dynamically update your CRM databaseSales personnel will be notified automatically when the prospect is ready to buy

What would an increase in leads and lead conversions do for yourbusiness?

What would an increase in your sales teams productivity and

effectiveness do for your business?Can you afford NOT to adopt marketing automation in 2015?

Marketing Automation VS CRMCRM solutions fail to support marketing activities. Marketing

Automation comes with features such as website visitor trackingand landing page creation. This provides the ability to bridge the

gap between sales and marketing activities.

53%by companies that adopt marketingautomation achieving a 3.1% higherannual revenue rates than non-

adopters.(Aberdeen Group, Jul 2012)

Higher conversion rates

Marketing Automation and Sales

Marketing automation contributes to yoursales pipeline, ensuring a faster sales cycle.

14.5%Marketing automation improves salesproductivity and delivers a 12.2%

decrease in marketing overhead.(Nucleus Research, Apr 2012)

in sales productivityIncrease

Marketing Automation & MarketingMarketing automation means that you will be able to measurethe value of your marketing efforts against your revenues.

78%of marketers cite marketing

automation systems as tactic mostresponsible for improving revenue

contribution.(The Lenskold and Pedowitz Groups, Nov 2013)

Marketing Automation & LeadGeneration

Marketing automation is an inbound and outbound platform,allowing you to pull prospects in and communicate out. You gainthe ability to capture leads and contact information through landing

pages and forms.

10%Companies that automatelead management see a10% or greater increase inrevenue in 6-9 months.(Gartner Research, Mar 2011)

Increase inrevenue

Marketing Automation & LeadScoring

Lead scoring is the ability to quantify where your contact is in thesales process. When a buyer's score passes a certain thresholdthey trigger a set of automated communications, nurturing them

through the sales process.

50%Companies actively using lead

nurturing and lead scoringgenerate 50% more sales-readyleads at 33% lower cost per lead.

(Forrester Research, Aug 2012)

More sales-readyleads

Marketing Automation &

PersonalisationA marketing automation tool will continuously profile your contactdatabase through data capture forms and customer touchpoints.With a segmented database you can send out highly personalised

campaigns, increasing your conversion rates.

360%Segmentation, with personalisedrecommendations and copy drive360% higher conversion than ageneric email message with apersonalised salutation.(Gleanster, Nov 2012)

higherconversion rates

Marketing Automation & RevenueBy implementing an automation software into your business youcan significantly improve customer engagement, experience,

lifecycle and retention. While on the bottom line you will improveyour operational costs, processes and profitability.

70%Companies that invest inmarketing automationsolutions see 70% faster salescycle times and 54%

improvement in quotaachievement.(Bulldog Solutions, Mar 2012)

Faster salescycle times

What's the ROI of MarketingAutomation?

After implementing marketing automation, clients have...

Increased revenueby 300%.

– To the PointMarketing

Increased qualifiedleads

by 192%. – NuGrowthSolutions

Seen 50% growth withinone year. – Terry Forsey

Consulting

Achieved a 500% ROI.– CobbleStay

Increased web traffic by400%. – circle S Studio

How Much Does MarketingAutomation Cost?

Marketing automation is more than just an investment in money.You will have to invest time, resources and be ready for a lot of

change in your business. With a great partner by your side you willquickly be able to reap the rewards and see a return on investment

within 6-12 months.

Investment will be a minimum of £3,000 a month topurchase the software and implement the programme yourself – this

is not advised!

Marketing Automation PartnersBy hiring an agency to help you implement this new change intoyour business, you will significantly reduce the time it takes to

see a return on your investment. You will also have anexperienced and valuable partner to drive the change needed in

your business.

25% 76% 64%of marketers who are notusing their marketingautomation platform at itsfullest potential.(Forrester)

of CMOs list high-end leadgeneration as their biggestchallenge.(Marketing Sherpa)

of CMOs have either aninformal or no process tomanage their marketingautomation..(The Annuitas Group)

Want to Talk About MarketingAutomation?

If you're thinking about setting up a marketing automation platformfor your business you can contact us for a 30 minute no obligation

assessment.

Contact Us Today