Symphony Studio

Wang KeYao Tong

Kevin

Macro Environment in the world

This is the figure of “ranking the world’s top 225 music & audio firms” in december 2012

An upward trend This industry is potential

Macro Environment in France

There are 3 French companies listed in the top 225 music & audio firms in the world

This industry in France is not that much competitive

The rank of Symphony Studio in the world

Revenue of Symphony Studio = 11.25 million euros=12.87 million dollars

Competitors---offline

Multinational corporation

Local corporation

Other retail stores Musiques à Vent France Piano Rueil Musique ……

Competitors---online

Cultura www.cultura.com

(multisupermarket)

musique-egelewww.musique-egele.com

(music relation specially)

Rueil Musique http://instruments-musique-partition-musicale.rueil-musique.fr/

(exist-store website)

Competitors’behaviour

Instrument & sheet music sale

Accessories sale

Instrument playing course

Maintain & repairing of instrument

Information of all kinds of instruments searching

Music sheet online printing

Music sheet recommend

Store quantity searching

The nearest store of my locations searching

Customers’behaviour

Popular sheet music

•Entry-level sheet music•Sheet music of pop music•Guitar chords•Piano score•……

Instruments Sheet music

source

http://digitaleditions.sheridan.com/publication/?i=135263&p=74

http://www.tom163.net/yuepuku/ShowHot.asp