Contents

• Question

• THE NORTH FACE

• Mission Statement

• Target Market

• Products

• Features/Benefits

• Competitor

• How to Distinction

• Close

Question

• What is the different from jacket and outdoor jacket?

• When do you wear the outdoor jacket?

THE NORTH FACE

The North Face is retail

Manufacturing corporation

Outdoor apparel

Outdoor equipment

Casual Sports wear

Sports equipment

Mission Statement

NEVER STOP EXPLORING!!!!!

Target Market

Anyone who wants

to be the challenger

Products

Features/Benefits

TNF Jacket

Outdoor Jacket

5 Fabrics

Water proof

Wind proof

Weather proof

Delicate technic and performance

Features/Benefits

TNF APEX

Soft shell fabric

The dynamic duo of

tightly Protection

Benefit

Protection in thick fog or light rain

Protection from external shock

Features/BenefitsAerobic with Shoulder

The lightest

Most breathable fabric

Flexible

Benefit

Light and Comfortable

Breathable

Features/BenefitsClimate Block

Most protective fabric

For exercise

Balance with weather protection

and breathable

Benefit

Water proof

Wind proof

Weather protection

Features/BenefitsUniversal

Most versatile fabric

Durability

Washing test

Benefit

Water resistant

Ideal for a wide range of activities

Features/Benefits

Warmth with Cuff Tab

Warmth garment

Soft brush interior

Benefit

Superior warmth

Keep dry

Competitor

Imitation!

How to Distinction

How to Distinction

How to Distinction

Buy in our retail shop!

Close

• Question?

• Can you feel the necessity of outdoor

jacket?

• Will you use the imitation or our stylish,

nice, wonderful, and lovely real product?

Works Cited

Fig. 1. Logo: The North Face. “Logo.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 2. Mission statement: The North Face. “Advertisement.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 3. Mission statement: The North Face. “Advertisement.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 4. Girl: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 5. Child: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 6. Old guy: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 7. Rock Climbing: The Outdoor. “Excercise.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 8. Hiking: The Outdoor. “Excercise.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 9. Equipment: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 10. Casual Bag: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 11. Casual shoes: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 12. Jackets: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 13. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 14. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Works Cited

Fig. 15. Jacket: The North Face. “Febric.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 16. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 17. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 18. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 19. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 20. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

Fig. 21. Competitor: The Outdoor. “Retails.” The Outdoor.com. n.d. Web. 12 Apr. 2015

Fig. 22. The south face: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr. 2015

Fig. 23. The north Faith: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr. 2015

Fig. 24. The north fage: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr. 2015

Fig. 25. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015

Fig. 26. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015

Fig. 27. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015

Thank you for listen