ALEXANDER J. WALSH 507 Buttonwood Drive (610) 518-5322 Downingtown, PA 19335 alexwalsh14@comcast.net

Top-producing sales management leader with over 25 years of experience in the consumer products and food service industry. Specializing in new product development and launch into all segments of the food industry. Genuine rapport with prospects and clients, using comprehensive product knowledge, familiarity with customer expectations and enthusiastic personality to quickly identify customer needs and recommend appropriate solutions.

SUMMARY

PRO FESSIO NAL EXPERIENC E

GRINDMASTER-CECILWARE, Louisville,KY Mar. 2013- Nov.2014 International equipment manufacturer for the food and beverage industry. Focusing on hot and cold beverage applications and creating an overall portfolio for customer needs.

National Account Manager Reported to the Sr. VP of Sales with overall national responsibility for launching a new line of imported espresso equipment within the organization. Key responsibilities also included forecasting and inventory replenishment from the manufacturer.

New equipment sales with revenue of $750,000 in just over the first year with the line Set up and trained a national service network for both street business and national accounts Implemented a product start up kit with outside vendors to be used for initial installs Secured equipment approval to sell nationally within a large roaster on the east coast. Worked with engineering to implement a user friendly technical service guide to be used by

internal and external service personnel Responsible for demonstration and tests in the C-store(T/A, FiveStar, and chain business(Jason’s

Deli, Walgreens, Insomnia Cookies) Implementing training agenda for equipment and espresso for outside rep/dealer sales network

MELITTA SYSTEM SERVICE, Elgin, IL 2010-2013

International coffee and espresso equipment manufacturing company for the food industry. A subsidiary

of Melitta Coffee based in Minden Germany. Regional Sales Manager East I reported to the Director of Sales North America. I was responsible launching an espresso equipment distribution network as well as calling on regional and national chains. This included both sales education and service support for the field.

Opened New York/NJ market distribution with sales in excess of $150,000 Initiated sale into a new concept for American Express. This was a 5 location test into the

convention arena segment. Established an espresso program and trained unit locations for Rutter’s Farm Stores with sales of

$1,500,000 Finalized a dealer Co-Op to handle the east coast. Helped in facilitating a tiered distributor parts price list Implemented with marketing support a sustainable platform “Bean to Cup” to help stimulate sales

STARBUCKS COFFEE COMPANY, Seattle, WA 2002-2009

Largest international coffee roaster/purveyor of coffee based in Seattle with over 10,000 retail

locations worldwide. The US foodservice division had approximately $250,000,000 in annual sales that handled all non retail/licensing locations.

National Account Executive Reported to the Director of emerging channels and National Sales Manager Developed and implemented sales, marketing, and equipment programs for key national accounts including ARAMARK, Sodexo, Canteen and Filterfresh.

Increased and managed ARAMARK business growth from $3 million to $17 million in a six year period (20% year over year growth).

Responsibilities were to develop and implement sales strategies and programs within ARAMARK.

Developed education upgrade presentations for Starbucks brand portfolio to stimulate business. Achieved recognition as the top producing sales and profitability division within Starbucks Corporation.

Selected to the Starbucks Mentor Program and awarded Perfect Shot Award

SEATTLE COFFEE COMPANY 2002

Director of OCS Reported to the VP of National Accounts, with account responsibility for 2 of the largest foodservice accounts with revenues exceeding 6 million in annual sales. Exceeded sales goals by 12% YOY in both key accounts All sales and marketing functions for their national programs. Responsible for implementing and monitoring contract compliance and rebates. Coordinated sales and marketing initiatives to sales team. Developed new sales opportunities within both organizations nationally working with field

personnel to help facilitate sales. .

KEURIG COFFEE SYSTEMS, Wakefield, MA 1999-2002 A sales and marketing company with a new concept of portion pack coffee. We partnered with roasters

to produce K-Cup for distribution. Primary segment target was the office industry to gain exposure for both the equipment(B2000) and the K-Cup.

Regional Sales Manager Reported to the VP of Sales with responsibilities to launch a distribution network in the Midwest comprising of a 12 state region.

Helped develop a profitability model for distributor network to increase sales. Established a sales network in the Midwest region, comprising of regional and national

distributors in a 12 state area. Total new sales over 2.5 million over a three year period. Developed a sales program including prospect identification, proposal production,

contract negotiation, and coordination of sales, service, and training. Conducted business reviews to increase sales volume and strengthen customer relations.

Implemented and monitored sales plans and distributor promotions to increase incremental revenues.

WECHSLER COFFEE CORPORATION, Moonachie, NJ 1992-1998 Regional coffee roaster/ purveyor in the foodservice industry with both branded and private label capabilities depending on customer needs.

Sales Manager/Branch Manager Reported to Regional VP of Route Sales as Branch Manager and VP of National Accounts while working with McDonalds and Hardees.

Branch Operations had bottom line P&L responsibility of the Chicago facility. National Accounts: Responsible for the Midwestern distribution facilities for both McDonald’s

and Hardee’s restaurants. Achieved a 7% increase in profitability in 24 months. Increased route sales to $1.2 million

from $1 million, while decreasing branch expenditures. Increased distribution of allied products to customer base as well as coordinated equipment

service and repair operations. Was responsible for all day to day sales and branch operations. Received VP award for sales and profitability. National Accounts: sales in excess of $4 million. Handled all sales and customer service

functions.

CHOCK FULL O' NUTS/LA TOURAINE COFFEE COMPANY, Secaucus, NJ 1990-1992

Regional roaster/purveyor of coffee with primary route distribution into the foodservice industry.

Account Executive Reported into the branch manager in the Philadelphia market. Primary focus was route delivery for both coffee and other food products.

Responsible for national account maintenance and new business development within territory. Responsible for account base of 200 customers with sales in excess of $1 million

annually. Managed equipment purchase and service for territory. Consistently hit or exceeded sales goals both in revenue and profitability.

SARA LEE/SUPERIOR COFFEE AND FOODS, Bensenville, IL 1988-1990

National coffee roaster/purveyor with a both route delivery and national distribution for both coffee

and other food products concentrating in the foodservice industry. Mid Atlantic Territory Manager Reported to the VP of Sales, handling the Mid Atlantic territory. Responsible for calling on PYA Monarch houses as well as Atlantic foods within my territory with sales of $1.8 million dollars.

Responsible for product development and implementing service for three major distributors in a territory expanding from Northern New Jersey to Virginia.

Conducted coffee training and promotion to distributor sales reps. Increased distributor volume by 50% over a two year period. Maintained distributors’ relations with end-users. Organized sales promotions and food trade shows. Managed equipment purchase and pricing program through distributors

SUBURBAN COFFEE SERVICES, Lancaster, PA

Local office coffee/vending distributor in Central PA.

Operations/Sales Manager

1986-1988

Office Manager reported to the owner of the company with annual sales of 1.5 million dollars. Performed all management, warehousing, sales and service functions. Developed sales program, including proposals, presentations, and negotiations for existing and

expanding territory. Managed eight people involved in warehouse and service