walmart marketing
TRANSCRIPT
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Integrated marketing communication and sales promotion
BUSHRA Aziz111152
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Walmart
• American multinational retail corporation• Founded by Sam Walton in 1962 Roger
Arkansas U.S• 11,000 stores in 27 countries
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Vision
• “Wal-Mart to be the largest and best retail organization of the world, through offering the best products not only on time but also provide efficient service”
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Mission • “Saving people money so they can live better”
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Beliefs & values
• Respect for the individual• Service to their customers• Striving for excellence.
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Respect for the individual
• Respect for the individual, whether employee, customer, supplier or member of the community at large, regardless of ethnicity, gender or sexual preference.
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Service to their customers
• Service to our customers, surpassing the expectations of our consumers.
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Striving for excellence
• Striving for excellence, always innovating in the selection and promotion of products and services.
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Salient Features of Wall Mart
• The only corporation to provide the goods and services at the cheapest mode possible.
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Salient Features of Wall Mart• They have their own Broadcasting Satellite
and are able to solve queries very easily.
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Salient Features of Wall Mart
• They always hire proficient drivers so that no violation of traffic occurred and the goods transported safely.
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Salient Features of Wall Mart
• Wal-Mart has continually intended at increasing sales through its very friendly prices.
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Integrated marketing communication
BillboardsPosters Transit mediaTelevision advertisementMagzineBrochersInternet
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Billboards • The places where most of the high class group
of the society visits for leisure activity is used for advertising on billboards.
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PostersThe leisure clubs where rich people spend their holiday's hall be chosen for placing the advertising posters.
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Transit media
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In store branding
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Television Advertisement• Walmart use television to introduce its new
brand to its new market segment. These advertisements will be run on the TV during the peak viewing hours
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Magazine
• lifestyle and fashion magazines used to target the greatest segment of market
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Brochures
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Internet
• Walmart use walmart.com to introduce ' target customers about their range of branded and quality products and prices .
• Walmart.com• Email• Twitter• Facebook
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Walmart .com
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Emails
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Event Sponsorship
• Community Giving • Disaster Relief
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Community Giving
• In 2014, Walmart and the Walmart Foundation gave $1.4 billion in cash and in-kind contributions around the world.
• Global in-kind donations accounted for $1 billion, while $309 million was given in cash globally
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Community Giving As part of Getting to the Heart of Christmas Walmart and the TODAY Show bring Christmas joy to the Brightmoor community in Detroit, Michigan.
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Flood Relief
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Sales promotion
• Competition• Point of sale• Gifts• Special Events Sales
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Special events
• Hallowen
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• Thanks giving
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• Christmas
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Point of sale
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Competition
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