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Wallpaper* Media Information 2017
Audience Profile
International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to motoring, fashion to travel, interiors to jewellery remains unrivalled.
Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.
34 median age
52/48 male / female
91% visit wallpaper.com
74% live in cities
52% have been reading for over 5 years
£79,866 average salary
67% employed within the creative industries
29% own their own company
87% university graduate
47% own more than one property
London HQ
Global Contributors
Readers in 100 Countries
Mission: to Inspire the Influential
Global Circulation of 100,008 BPA Jan 2016
International Distribution
30% UK 30% US
30% Europe 10% Rest of World
Insight
Issue Themes
January: Next Generation
Design Awards Preview Accessible fashion collection New young cool designers
February: Design Awards
Best of ... Awards Seasons opening collection
March: Fashion & Accessories
Cover to cover fashion and accessories
April: Global Interiors
Denim S/S 2017 German Supplement Jewellery feature
May: Salone Preview
Watches and jewellery special Tailoring and suiting for men and women
June: Craft
Transport and Travel US Special
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Issue Themes
July: Design Directory
Kitchen and Bathroom supplement Pre-fall collections for men and women Eyewear
August: Handmade VIII
Handmade crafted collectables
September: Fashion & Global Retail
Cover to cover fashion
October: Guest Editor
Jewellery feature Best Urban Hotels Denim A/W 2017 Smallpaper*
November: Smart Art
Studio Time: the Smart Art special Contract supplement Cruise collections Turkish supplement Tailoring and accessories
December: Entertaining
Technology Watch feature US special Wine & design Beauty special Resort
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Copy Dates
ISSUE ON SALE COPY DATE BOOKING DEADLINE
February 12 January 2017 28 November 2016 24 October 2016
March 09 February 2017 04 January 2017 03 December 2016
April 09 March 2017 02 February 2017 03 January 2017
May 06 April 2017 06 March 2017 02 February 2017
June 11 May 2017 03 April 2017 01 March 2017
July 08 June 2017 02 May 2017 05 April 2017
August 06 July 2017 02 June 2017 03 May 2017
September 10 August 2017 05 July 2017 07 June 2017
October 07 September 2017 02 August 2017 05 July 2017
November 12 October 2017 05 September 2017 02 August 2017
December 09 November 2017 03 October 2017 06 September 2017
January 14 December 2017 07 November 2017 10 October 2017
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Print Rate Card 2017
GBP PAGE SPREAD
1st spread – £28,659
1st bank – £26,030
1st bank consecutives – £21,237
Contents, masthead, contributors, IBC £16,555.08 –
Premium 3-page unit, contents, editor’s letter £31,959 –
Premium (first third) + editorial openers £15,177.44 £23,041
Island £15,177.44 £23,041
Front half £14,130.48 £21,546
Run of magazine £12,329.20 £18,556
Outside back cover £21,340 –
Guaranteed right hand / consecutive / island +15% –
Loose inserts from £65 per thousand –
Bound-in inserts from £105 per thousand –
Gatefold Available on request –
BESPOKE* 2017
Bespoke creative solutions from £25,773
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Digital Rate Card 2017
DISPLAY
Leaderboard £33cpm
MPU £36cpm
Super MPU £45cpm
Billboard £71cpm
Filmstrip £61cpm
Newsletter £2,100
MOBILE
Mobile Banner £33cpm
Wallpaper* daily sponsorship £8,000
TAKEOVERS
Standard Homepage Triptych from £6,100
Standard Channel Triptych from £4,000
Dynamic Homepage Triptych from £9,700
Dynamic Channel Triptych from £6,000
*A 15% Premium will be applied for roadblocking of channels or content
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Contacts
Global HQ Publisher Malcolm Young [email protected] Tel: 44.20 3148 7718
Bespoke Director Sarah Martin [email protected] Tel: 44.20 3148 7703
Head of Digital Advertising Scott Lambert [email protected] Tel: 44.20 3148 7726
Italy Marcella Biggi (Design) [email protected]
Antonella Mongeri (Fashion) [email protected]
Paulo Mongeri (Comercial) [email protected]
Germany, Austria and Switzerland Peter Wolfram [email protected] Tel: 49.89 9611 6800
France Magali Riboud [email protected] Tel: 33.1 42 56 33 36
USA (Northeast) Ilaria Anghinoni [email protected] Tel: 1.917 940 8430
USA (West Coast) Kiliaen Murphy [email protected] Tel: 1.310 467 4577
Australia Sarah Martin [email protected] Tel: 44.20 3148 7703
Hong Kong, Taiwan and Korea Herb Moskowitz [email protected] Tel: 852.2838 8702
China Maggie Li [email protected] Tel: 86.10 6588 0051
India Ravi Lalwani [email protected] Tel: 91.22 4220 2118
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