wallin-erik presentation at cbvi miskolc, hungary, dec 2012

© Erik Wallin, 2012

Third generation business models – Towards the Social Enterprise

• Short Introduction

• The Conversity® model

• Busyland as a Community-of-Practice

• Three generations of Internet

• Corresponding business models

• Towards the Social Enterprise

• Work-in-Progress

Erik Wallin

Miskolc, December, 2012


The Conversity® model


Busyland as a Community-of-Practice

The vision for City Conversity AB is to provide an integrated learning, working and experimental environment for cosmopolitan societal entrepreneurs with a focus on smart, context-sensitive systems that provide local welfare with inhabitants engaged as “professional” citizens. Busyland works as a beta-test environment for new social enterprises, such as a Cross Border Virtual Incubator…


Three generations of Internet

Features Web1.0 Web2.0 Web3.0

Elements, Objects, Entities

Pages, Hypertexts, Messages, Digital Objects, Artefacts

Persons, People, Personas, Actors, Authors

Things, Real Objects, Devices, Positions, Places

Relations, Links, Channels

Hyperlinks, References, URL-s, Neighbours

Friends, Colleagues, Community Members, Players, Participants

Connections, Channels, Vicinity, Transmissions, Signals

Processes, Traffic, Transports

Searching, Browsing, Navigation, Routing

Interaction, Collaboration, Sharing, Exchange

Communication, Processing, Transaction, Flows

System characteristics

A formal language for messaging and markup of digital artefacts

An artificial theatre with actors that interact and share common media and resources

A blended real and virtual world with new forms of imagination and realization


Corresponding business modelsComponent of business model

Enterprise-I Enterprise-II Enterprise-II

Supply/Offer

Product, Service, Value

Standardized products with low degree of customization or personalization

Personalized services with high degree of collaborative value adding operations

Localized and contextually dependent resources made available for use

Demand/Need

Customer, Client,

User

Money based signification of potential buyers and size of market

Number of participants or members of a community defines potential new members and size of member services

Instrumentation and integration of smart devices generate higher level value adding services

Deal/Exchange

Transaction, Contract,

Market for exchange of resources between anonymous buyers/sellers

Community rules for activities to be performed and not to be performed

Advanced man-machine systems for smart handling of complex operations

Typical example eShop Community-of-Practice Peer-to-Peer Sharing of semi public commons


Business model generation

There is a need for new tools and instruments for the design of new business models and their implementations.

A combination of all three generations of Internet seems to make possible new social enterprises in which the commercial value (Profit) can be seen as only one of the values to be addes by the business. The PPP-model for generation of value for the People, for Profit and for the Planet will be developed further.


A social enterprise- Example CoLab G8WAY


Work-in-Progress- Going up into the clouds with Microsoft support

Busyland has been awarded status as a Microsoft supported BizSpark startup Social Enterprise.

Sharepoint 2013 will be used as a key software instrument.