wallercad public relations plan

7/26/2019 Wallercad public relations plan

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WALLER COUNTY

APPRAISAL

DISTRICT

PUBLIC RELATIONS

PLAN

P O BOX 887 www.waller-cad.org

E!PSTEAD" TEXAS 77##$ PONE% &7&-&'(-))*)


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TABLE O+ CONTENTS

Page No.

!,,o S/a/e0e/..4

Pro1e,oal S/adard.4

S2o3e2ero45 1or !ed,a.4

Pla 1or E0ergec,e...5

How to Handle Bad Press

What to Do When a Crisis Occurs

Procedures

Deal,g w,/6 o/,le Agr C9/o0er..6

Public Safety a!i"ation

Co#$laint %or# fro# the Public&

Bo#b 'hreat (e!el )**

Bo#b 'hreat (e!el ))..*+

Bo#b 'hreat ,e$ort %or#..*5

Shelter -)nPlace*6

S/a11 P9:l,c Rela/,oC9/o0er Ser;,ce..*&

Selectin" and Pre$arin" a /ood Custo#er Ser!ice Staff

S/a11 S/adard

*0 Di$lo#acy ,ule 1*..*&

20 Di$lo#acy ,ule 12..*3

+0 Di$lo#acy ,ule 1+..*3

a0 'i$ 1*..*3


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b0 'i$ 12*3

c0 'i$ 1+2

d0 'i$ 142

Re2od,g /o I


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!ISSION STATE!ENT

To 2ro;,de a well-0aaged o11,ce /6a/ w,ll er;e /6e 29:l,c ad /a=,g a9/6or,/,e

w,/6 e=2er/" 2ro2er/ /o :e 1a,r ad 9,1or0

'5 Pro;,d,g /a=,g a9/6or,/,e w,/6 a well 0a,/a,ed a22ra,al roll

?5 !ee/,g or e=ceed,g /6e re


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Director of $$raisal> Doyleen %airchild doyleenfAwallercad.or"

3 *+thStreet 3332*6< e7t. 4+

He#$stead< 'e7as 445

PLAN +OR E!ERENCIES

OW TO ANDLE BAD PRESS

'here #ay be a ti#e when the Waller County $$raisal District is confronted with an

unflatterin" article. Whether the district deser!es it or not< the ne"ati!ity reflects badly on

the a$$raisal districts i#a"e and could affect the attitudes of the ta7$ayers towards the

district.

WAT TO DO WEN A CRISIS OCCURS

One would ho$e that it all would die down. So#eti#es bad $ress isn8t uite as bad as one

#i"ht thin@. 'hen a"ain< if the district shoots off a re$ly it could end u$ #a@in" the

situation worse by addin" fuel to the fla#es. ee$ a cool head and follow $rocedures to

deal with the situation #ost effecti!ely.

PROCEDURES

*.

Deter#ine who is to recei!e all co##unication with the #edia.

2. 7$ress your re"ret concernin" the crisis. 'a7$ayers do not want to see the

a$$raisal district $ointin" fin"ers durin" a crisis. Be confident in that the district

understands what is at sta@e< a$olo"i;e< and ta@e action before bein" forced to do so

by le"al #eans.

+. 7$lain to the $ublic what your $lans are and let the ta7$ayers @now how you are

"oin" to rectify the da#a"e.

4. Plan a structure to disse#inate your #essa"e to the #edia. Send your #edia $ress

releases out all at once< and if the releases will be on"oin"< send the# out at the

sa#e ti#e e!ery day.

)f a story has reached the ta7$ayers and loo@s as if it is doin" so#e da#a"e< a "ood

way to counter is to co#$ose our own res$onse. 'ry not to "et e#otionally

in!ol!ed this is un$rofessional and the district #i"ht say so#ethin" it #i"ht later


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re"ret. 'he #edia li@es obEecti!e facts and state#ents< so they8re also #ore li@ely to

$rint so#ethin" that is cal# and to the $oint.

Stic@ to all the facts in!ol!ed and address each ne"ati!e $oint of the ori"inal bad P,

$iece. 7$lain why the a$$raisal district #ade the #ista@e :if the district #ade one0

and how the district is "oin" to correct the $roble#"i!e the ta7$ayer a reason totrust us.

I+ YOU !ESS UP" +ESS UP.

/ood co##unication is always the @ey< so $re$are your answers and deli!er the#

in a ti#ely< reassurin" #anner.

Deal,g w,/6 o/,le Agr C9/o0erCusto#er ser!ice isn8t always a cheery interaction< and al#ost anyone who ser!es the

$ublic occasionally faces an an"ry or rude custo#er. Whether the bla#e falls on the

a$$raisal district actions< issues o!er !alues< or Eust a bad day< how the district handles a

$roble# custo#ers can #a@e a bad situation worse.

P9:l,c Sa1e/ Na;,ga/,o

So#e Waller County $$raisal District e#$loyees and "uests can react with an"er

because of difficulty findin" hel$ with their situations< e#otional $ain or disco#fort KKKKKKKKKKKKKKKKKKKKKKKK Se7> KKKKKKKKKKKKKKKKKKK

,ace?thnicity> KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK


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SELTER G IN G PLACE

So#eti#es conditions outside of the district office buildin" threaten the safety of the

WCD e#$loyeesJ e.". a fire creatin" to7ic s#o@e< a to7ic #aterials s$ill< etc. Durin"these conditions< the staff should re#ain inside of the secured buildin" with all of

the buildin"8s o$enin"s sealed.

'he $ur$ose of 9shelter in $lace= is to $rotect the staff by @ee$in" the# inside of the

buildin" while $re!entin" to7ic or ha;ardous che#icals fro# enterin" the buildin".

H.Q..C. syste#s should be shut down and ta$e or other ite#s should be used to seal

around doors and windows< etc.

)n the e!ent of a che#ical release :HRG'0 you will be contacted by the chiefa$$raiser or desi"nee and?or the $olice or fire de$art#ent that a $otentially

dan"erous situation e7ists and that you #ay need to shelter - in - $lace.

Contact the chief a$$raiser?desi"nee

'urn off the HQC Syste#

Be"in sealin" doors and windows where staff will be e7$osed

Ga@e an announce#ent to tell the staff to initiate shelterin$lace

$rocedures.

Do not allow anyone to lea!e or enter the buildin" unless authori;ed by

the chief a$$raiser< $olice or fire de$art#ent $ersonnel

Pre S6el/er G ,- Place Proced9re

*. )dentify the area where staff will be housed.

2. Ha!e a shelterin$lace @it by each door that will be sealed off.

+. Shelter - )n - Place @it contents include

a. Precut $lastic to co!er the doors

b. Duct ta$e

c.

'owels :wet towels $laced under doors to $re!ent so#e of che#icals fro#enterin" the buildin"0

d. Portable radio with e7tra batteries

e. %lashli"ht


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'raffic accidents ha$$en and so#eti#es these ha$$en with !ehicles carryin"

ha;ardous #aterials and?or che#icals. n accident at a che#ical $lant or

ha;ardous #aterial stored near your buildin" could also ta@e $lace. )f there is a

release of a che#ical substance into the air that is ha;ardous to your health and is

$ossible life threatenin" there are two ways to $rotect yourself> e!acuation or

shelter in - $lace

ou need to be $re$ared in the e!ent you are told to e!acuate the buildin" or are

told to shelter - in - $lace. Ha!in" a disaster $lan is the be"innin" to @now what to

do and @nowin" how to shelter - in - $lace. )t is an i#$ortant $iece of infor#ation

that e!eryone needs to @now. 'he reason for shelterin" in $lace is to ensure that

you ha!e the least e7$osure to any ha;ardous che#icals and?or #aterials that could

$ossibly threaten your life and health.

'he first and #ost i#$ortant $art of shelterin" in $lace is findin" a suitable roo#/ Cr,/,c,Je

Criticis# is futile because it $uts a $erson on the defensi!e and usually #a@es the# stri!e

to Eustify hi#self. Criticis# is dan"erous< because it wounds a $erson8s $recious $ride Po,/ o1 ,ew

!eryone is entitled to their own< so#eti#e< #is"uided o$inion. !ery $erson has a uniue

$oint of !iew and that it8s i#$ortant to try to fi"ure out WH they say what they say.

)t turns out that if you< the staff< are able to $ut yourself in the shoes of the ta7$ayer< it will

hel$ you to "ain $ers$ecti!e. ou8ll understand the entire $icture Eust a little better. )t willalso hel$ you to show "enuine concern< which will #a@e the ta7$ayer feel li@e you are

#a@in" an effort to listen and understand their $osition. So#eti#es that8s what the

ta7$ayer needs - they Eust need to feel they ha!e been heard.

fter the staff has listened to the ta7$ayers it is then that the co##unicator "ets their

#essa"e across without u$settin" the#. 'he staff is about bein" honest without

#isre$resentin" the truth. 'his #eans co##unicatin" in a way that #a@es a $erson feel

the interaction was res$ectful and $ositi!e e!en thou"h they #ay disa"ree with what you

ha!e told the#.

T,2 (% C6ooe Yo9r Word Care19ll

Word choices are e7tre#ely i#$ortant to $erce$tions. When "i!in" feedbac@< a!oid

a""ressi!e lan"ua"e li@e< 9ou ha!e to=< 9lways 9Ha!e you thou"ht of chan"in"=

)t8s ot What ou Say< )t8s What Peo$le Hear.

T,2 '% L,/e" T6,3" ad Be O2e

'he a$$raisal district staff should stri!e to not let the e#otions "et the best of the#. )f the

ta7$ayer8s !iew$oint offended or an"ered you< it is i#$ortant to ta@e a ste$ bac@< to ta@e a

#o#ent to be as obEecti!ely as $ossible assess the situation and if the staff #e#ber feels

li@e he?she needs to ta@e a short brea@ fro# the situation contact the Chief $$raiser to

intercede.


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T,2 ?% Rela= Yo9r Bod ad Yo9r +ace

Body lan"ua"e co##unicates a tre#endous a#ount< so it8s i#$ortant to be rela7ed< to be

cal#< and to ha!e a con!ersational tone of !oice. %or those who ha!e e7$ressi!e faces Doyleen %airchild

P O Bo7 &&

He#$stead< 'e7as 445

Phone> 3332*6 e7tension 4+

%a7> 3332*+

Gail> doyleenfAwallercad.or"


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'. I,/,al re2oe /o 29:l,c record re


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WALLER COUNTY APPRAISAL DISTRICT

OPEN RECORDS REUEST +OR!

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8%)) a.0. ad $%)) 2.0. Ce/ral T,0e5

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Date of ,euest> KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK

) hereby reuest the followin" under the PFB()C )%O,G')O C' $ursuant to 'US /OQ,G'

COD Cha$ter 552>

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,euestor Si"nature> KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK

Sub#it this reuest to the Waller County $$raisal District P O Bo7 &&< He#$stead< 'e7as< 445. 'he fa7

nu#ber is :330 32*+. 'he $hone nu#ber is :330 32*6.

---Pleae le/ 9 3ow ,1 o9 w,6 /o rece,;e o9r re2oe , a 2ec,al 1or0a/ or 0ed,a. ---

O'> 'his for# #ay be co$iedJ howe!er it should not be altered or #odified fro# its e7istin" content.

dditionally< certain ite#s reuested #ay be e7e#$ted fro# disclosure under the law and certain costs #ay

be assessed for $ro!idin" co$ies of reuested infor#ation. Please refer to rate schedule on $a"e two.

TIS SECTION TO BE CO!PLETED BY AUTORIKED PERSONNEL

Da/e Rece,;ed%FFFFFFFFFFFFFFFFFFFF E/. Co02le/,o Da/e% FFFFFFFFFFFFFFFFFFFFF

Record A;a,la:le FFFFF Ye FFFF No 4C6ec3 Oe5

Reao 1or Ua;a,la:,l,/% FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

O/6er% FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

Id,;,d9al Co02le/,g Record Re


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!EDIA CONTACT LIST

'he Waller 'i#es

24* Gain StreetWaller< 'e7as 4&4 wallerti#esAsbc"lobal.net 3+6+2344&

'he aty 'i#es

5+*3 ast 5thStreet

aty< 'e7as 434 ti#esnewsA@atyti#es.co# 2&*+3*+*4*

'he Hotline Press

***6 ustin Street

He#$stead< 'e7as 445 hotline$ressAsbc"lobal.net 33&26&

'he 'i#es 'ribune

P O Bo7 *543

Broo@shire< 'e7as 42+ news.tribAti#estribune.co# 2&*3+44343

wallercad public relations plan

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