Kitchen Exclusivesby

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 1/7

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 2/7

KITCHEN EXCLUSIVES BY WAITROSEThe Brief: To create a range of food products and packaging to be sold in Waitrose.The focus of the brief is to package products which are commonly left out on kitchen qw so therefore the function of the packaging is to be visually appealing and re-usable.

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 3/7

ABOVE:Tea, coffee and sugar jars. The hang tags contain information about where the products are sourced and standard information about usage and ingredients.

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 4/7

ABOVE:Herb and spice pots. The hang tags contain ingredients and suggestions of how the herbs and spices can be used in dishes.The spices can be bought individually or as a set which come inside a re-usable hessian bag.

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 5/7

ABOVE:Pasta jars which are designed to be refilled and used again.Ingredients, cooking instructions and nutritional information feature inside the hang tags.

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 6/7

ABOVE:Olive oil and balsamic vinegar. Hang tags contain ingredients and information about where the products are sourced.

CHARLOTTE WARRENOUGD303

BRIEF 5 - WAITROSEBOARD 7/7

ABOVE:The Kitchen Exclusives range expands further into homeware items.Above shows how the pattern designs are applied to textiles such as tea towels, oven gloves and other items such as mugs.