RESEARCH

COMMUNITY ANAYLYSIS

ECONOMIC ASSESSMENT

RESEARCH RESEARCH

WHAT IS IT

AND WHY DO IT?

COMMUNITY ANALYSISCOMMUNITY ANALYSIS

ANSWERS THE QUESTION

WHERE SHOULD WE HOST THIS EVENT?

COMMUNITY ANALYSIS

Identifies the physical nature of:

1. The community  Information you will require about the

community will include the population, demographics of the residents, geographical features, weather, government structure and laws.

2. Community groups & organizations What community groups are active in

the community and which ones might support your proposed event

3. Existing special events & attractions

Establishing a list of events that already exist will help you determine if there already exists an event similar to the one you are proposing. Which time of year would be better for a new event and what attractions or events already exist that you could partner with?

4. Community industries & businesses

Determining what businesses and industries exist in the community will help identify potential partners for your event.

5. Travel modes in and out of the community

Travel modes into and out of the city will be an important element of logistics and a potential revenue generator for tourism operators such as taxis, trains, buses, car rental and airlines.

6. Size restraints for accommodation & facilities

Determining what accommodation and facilities exist and their availability will be vital to the planning of your event. Available accommodations will also impact on the economic potential of your event. Conferences and events often attract tourists into an area which can generate may overnight stays in the local accommodations.

EVENT FEASIBILITY STUDYEVENT FEASIBILITY STUDY

ANSWERS THE QUESTION:

SHOULD WE HOST THIS EVENT?

WHO SHOULD DO THE WHO SHOULD DO THE FEASIBILITY STUDY?FEASIBILITY STUDY?

Someone who is qualified to:

Know what to look forIs impartial and objectiveWill collect current, factual informationProvide credible projections

FEASIBLITY STUDY WILL FEASIBLITY STUDY WILL PROVIDE PROVIDE

Information on what types of events would be most successful in an area based upon its political, social and economic conditions.

FEASIBILITY STUDY WILL FEASIBILITY STUDY WILL ANSWERANSWER

The target Audience Demographics and Attitudes providing

Who lives in this community and what activities they attend

What their attitude is toward existing events and how they would feel about a new event

HOW TO COLLECT HOW TO COLLECT INFORMATIONINFORMATION

1.   Surveys and Questionnaires2.   Interviews, telephone or face to face3.   Existing reports, evaluations and surveys4.   Municipal records 

POLICIESPOLICIES

Provide the event team with rules that will ensure actions comply with the mission statement.

TYPES OF POLICIESTYPES OF POLICIES       Approval and decision making authority and

process        Staff and volunteer codes of conduct, hiring and

firing        Qualifications and criteria for assigning positions       Financial controls including payment and invoicing       Contract and Agreement policies       Communication and Media        Security Policies       Tendering and supplier selection process       Committee roles, terms and selection process       Cancellation procedures       Emergency procedures       Equipment and supply procurement and use

PROCEDURESPROCEDURES

Provide instructions for the execution of day to day tasks.