w2p reubenquesus - aatcc online · kiosk/website relationships b2b: marketing / brand / document...
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KIOSK/WEBSITE RELATIONSHIPSB2B: Marketing / Brand / Document
Management Retail storefronts Corporate branding/control Corporate templating Gatekeepers Cost centers Vendor management
B2C: Print & Promo
Procurement– Flexible Product Design
Capabilities
– Pickup / delivery options
– Sample template library
– WYSIWYG editor
Variable Data– Corporate storefront brands
– Easy list management
– DIY checkout
– Customizable backgrounds
File Uploads for original documents / designs– Easy FTP replacement
– Standardized file formats
– Upload history
5 front-end components
SEO/SEM
OVERVIEW
Establishing the need for W2P Technology Market Statistics Ordering Processes Traditional / Proprietary W2P Solutions Introducing Open Source Solutions Advantages / Disadvantages of OS vs. Proprietary Introducing Open Source Options & Features Open Source Statistics Practical Examples Finding the right solutions
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STATE OF THE INDUSTRYSGIA Garment, Printing & Graphics Benchmarking Reports – 2016 Study
Most companies primarily service B2B customers (56.3 - 79.3%)
60 – 70% serve local customers Minority of business serve the B2C customers
(19 – 39%) Median sales growth for 2015 – 12.8% Median annual revenue is $917,134 - $1,472,000 Nearly 25% of respondents report revenue less than
$250,000 annually.
STATE OF THE INDUSTRYSGIA Garment, Printing & Graphics Benchmarking Reports – 2016 Study
Most common expenditure – software
Unanimously, primary barriers to growth are finding new customers, recruiting personnel (sales / production)
Most common methods of attracting new customers:
Referrals
Company Website
Social Media
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SMB PRINT SPENDING IN 2015 Source: Infotrends WhitePaper Ahead of the Technology Curve 2016
33% of SMB’s purchase their print online!
Online purchases are expected to rise to 45.3%!
Selling online:
1. Expands your reach to grow customers
2. Streamlines your purchasing & production process
3. Stabilizes you book of business as a sellable asset
THE EVOLUTION OF WEB TO PRINTWhat W2P Accomplished
1.Create file to send
2. Submit file
3.Produce a copy
for proofing
4.View / Email proof
5.Repeat step 3 & 4 a
few times
6.Approval
7. Production
8. Pick up file & pay
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THE EVOLUTION OF WEB TO PRINTHow W2P works with the modern W2P solution
1. Finding /submitting a template on website
2. Modifying information to the template
3. Payment for your order
4. Order is delivered directly to customer
You’ll never have to leave your seat
INVESTMENT IN WEB TO PRINT
Traditional W2P
$10,000 – $100,000 upfront
18-25% annual support fees
50k-60k salary per employee
Total investment over 5 years
> $270,000.00
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…NOT TO MENTION ANY NAMES…
INVESTMENT IN WEB TO PRINT
Proprietary W2P
Approx $40k - 120k full time salary
Risk of obsoletion
Total investment over 5 years
> $200,000.00
*Assuming you find a superstar of a developer willing to work for $40,000 per year -HIGHLY UNLIKELY!
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PROPRIETARY EXAMPLES + VIRAL DESIGN & SELL
INVESTMENT IN WEB TO PRINT
Modern Solutions
$200-$350/month
$1000-$5000 in service fees
Total investment over 5 years =
$13,000 – $21,000
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OPEN SOURCE VS. PROPRIETARY
Traditional – Proprietary“Closed” Source
Proprietary software is generally compiled and/obfuscated software that is meant to limit the access from the broad public – keeping the access to the source code limited to a select few.Due to its technical nature, most of the Graphics industry are using solutions that are specific in their process.
Open Source
The modern culture in which original source code is made freely available for collaboration, redistribution and modification.
Open source has applied itself efficiently to the majority of the world. (But not everyone).
ADVANTAGE COMPARISON: OS VS. PROPRIETARY
O P E N S O U R C E
Accessible to public Massive developer
communities Free DIY / Intuitive Maximized ownership Many affordable plug-ins Easy hooks = quick
customization Exploitable / Vulnerable Made for the general public
- not the niche specific
P R O P R I E T A R Y
Only via licensor / vendor Limited Development Staff Costly Training required - minimal
literature Minimal Ownership Limited costly plug-ins Time consuming
customizations Less exploitable - more
secure Made for the niche specific
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OPEN SOURCE CONTENT MANAGEMENT SYSTEMS
Coding languages most frequently used through out the world.
MOST POPULAR CODING LANGUAGES
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OPEN SOURCE CONTENT MANAGEMENT SYSTEMS
There are OVER 100 Open Source CMS Platforms available on the web!
MOST COMMON OPEN SOURCE CMS SYSTEMS
Wordpress powers 26.6% of all websites in the world!(+ 260,000,000 out of + 1 Billion - internetlivestats.com)
59.5% market share of open source CMS platforms.Source: w3tech
+44,225 Wordpress Plug-ins available
+ 1.2 Billion plug-in downloads
+ 50 Translations of Wordpress
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SELECTING YOUR PAYMENT GATEWAY
316 total payment gateways available across all CMS platforms About Payments
W2P PLUG-INS FOR OPEN SOURCE CMS
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WEB TO PRINT SHOP FEATURES
Online catalogue and product menu
Search Engine Friendly
Print and Promo Product Capabilities
Multi-functional Shopping Cart
XML Punchouts Related Product Up-Sell Features
Multi-level Hierarchy & Gatekeeper
Functions
Multi-language Capabilities
3rd Party Integration Payments, Shipping
& MIS
Business Portals Design Online Interactive
Reporting
PRODUCT OPTIONS PLUG-INS - WORDPRESS
WordpressActive
InstallsPrice Range Last Updated
WoocommerceExtra Options
+1000 $29 October 2016
WoocommerceProduct Custom Options
+800 $50 September 2016
Tshirt Designer +500 $22 - $360 August 2016
WP eCommerceSimple Product Options
+500- 100 since September
Free 1 Year Ago
W2P Shop: uDRAW
+200 Free - $50/m November 2016
WoocommerceVariable Products add-on
+100 Free August 2016
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PRICING ELEMENTS
DESIGNER PLUG-INS - WORDPRESS
WordpressActive
InstallsPrice Range Since - Last Updated
WoocommerceDesigner
+1,000 $34September 2014 - November
2015
Tshirt Designer +500 $22 - $360 July 2014 – October 2016
Pitch Print +300 Free - $50/m September 2014 – May 2016
W2P Shop: uDRAW
+200 Free - $100/m October 2015 – September 2016
MyStyle (Flash) +200 $10 - $200/m June 2015 - October 2016
Qstomizer +100 $1.99 / order January 2015 – January 2015
Print Science (PDFLib)
+90 $99 - $149/mSeptember 2014 - December
2015
Imaxel +10 Not Disclosed February 2016 – July 2016
Awesome Designer
+90 $9 - $199/m August 2016 – November 2016
PrintQ +20 Free – 200 Euro August 2016 – October 2016
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W2P PLUG-INS FOR OPEN SOURCE CMS
“Flashy”, Vibrant, Fast + Many years of development / advancement…but…not supported on mobile / default browsers as of 2012
Contemporary Standard, New, Cross Browser + Mobile Compatible
Consistent, Stable, Many years of advancement, More rigid, limited and focused compared to flash / html5
HTML 5 DESIGNER
Multiple UI’s, Widespread compatibility across browsers, tablets and mobile.Advancing at very fast pace.The new contemporary online standard.
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FLASH EXAMPLE – MYSTYLE
Intuitive, easy to use on the front end, Vibrant, fast and overall a really nice experience.…but…not supported on mobile / default browsers as of 2012
PDFLIB EXAMPLE – PRINT SCIENCE / UDRAW
Very sophisticated features and functionality. Requires some training. Well established. More focused, rigid and controlled compared to FLAHS and HTML5.
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PDFLIB EXAMPLE – UDRAW
Very sophisticated features and functionality. Requires some training. Well established. More focused, rigid and controlled compared to FLAHS and HTML5.
CUSTOMIZATION EXAMPLE – KORNIT API
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QUESTIONS YOU NEED TO ASK YOUR W2P PROVIDER How long have you been in business? What advancements have you done since then? Do you have any OS offerings? Do you have Saas/Cloud/Enterprise offerings? Do you have DIY and/or service options? Do you do customizations? If so, how affordable are they? Do you integrate with 3rd party systems? Can I see sample / demo sites? Cross browser/platform/tablets/smart phone compatible? Pricing options / payment plans?
USER GENERATED COMPARISONOPEN T-SHIRTS VS. UDRAW
Open t-Shirts uDRAW
Started January 2011 January 2001
Last Advancement May 2015 August 22, 2016
OS Platform Open Cart Wordpress/WooCommerce
ProprietarySaas/Cloud/Enterprise Option
No Yes
DIY Options Yes Yes
Customization/Services No Yes
3rd Party Systems Open Cart Only Yes
Sample/Demo Sites No Yes
Pricing Options One Standard Price Multiple Options & Pricing
On-Going Support No Yes