w2 w presentation final
DESCRIPTION
A presentation at Women to Watch 2010TRANSCRIPT
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Our ability to notice, remember and choose is core to who we are.
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“You're just anybody without your identity.”
Grenville Main, DNA Design
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“A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
Michael Eisner, CEO Disney
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You have a brand whether you like it or not.
All you can do is decide how to influence it.
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“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”
Dr Donald Calne (neurologist)
[email protected] | 01347 889109 | 07788 768543
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”
Dr Donald Calne (neurologist)
[email protected] | 01347 889109 | 07788 768543
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”
Dr Donald Calne (neurologist)
[email protected] | 01347 889109 | 07788 768543
TRU
ST /
RES
PEC
T
PASSIONHIGHLOW
HIG
HLO
WBRAND
COMMODITY
LOVE MARK
FAD
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formal
formal
• How you meet• E-mails• Phone calls • Facebook• Blogs• How you introduce
yourself
• Your behaviour• Your attitude• Your jokes• Your indiscretions• Your company jargon
• Statement of your vision and values
• Public Relations• Publicity• Website• Your CV• Business Card
informal
informal
sub-
cons
ciou
s
sub-
cons
ciou
s
cons
ciou
s
cons
ciou
s
• Your company status• Your job title• Where you work• Where you meet• Project names• Your “corporate
language”
[email protected] | 01347 889109 | 07788 768543
formal
formal
sub
-co
nsc
iou
s
•What are the stories of leadership, delight and emotion that I can tell?
•What else do I really care about?
•What authentic behaviours show what I care about?
•What can I do to make these more evident, more often?
•How do I clearly articulate my credibility and passion?
•What else do I need to say?
informal
informal
cons
ciou
s
sub-
cons
ciou
sco
nsci
ous
•What is the infrastructure around me?
•How do I get it to work in my favour?
[email protected] | 01347 889109 | 07788 768543
truth?insight?emotion?
What is your
What is your
What is your
[email protected] | 01347 889109 | 07788 768543
• Do great work
• Understand your value
• Align what you say and do
• Invest in key relationships
• Be generous
• Small things matter
In summary...
