AO-ShopFast!

DW13

Ng Shulin; Lim Yi Liang; Chen Xi; Sabrina Anthony; Wang Xiuyi

Overview

AO-ShopFast! is a personalized shopping assistant for smartphones

that encourages healthy eating by recommending suitable foods

based on your antioxidant levels.

Rationale

Antioxidants increase immune function and decrease risk of disease infection and cancer.

60% of grocery shoppers did not eat enough fruits and

vegetables daily.

Individuals have 30% lower mean body anti-oxidant levels than optimal.

Problem Statement: People

Tertiary students (18-25 years old)

Living by themselves

Do their own grocery shopping

Plan and prepare their own meals

Health conscious

Tech-savvy

• Claudia

• Typical individual of our target

group

• Grocery shopping in a

supermarket

• Lack of nutritional information

of options available

• Current health status unknown

• Inexperience with cooking

• Unfamiliar with layout of entire

supermarket

Picture Scenario

• Busy student

• Does not have much time or

energy

• Gets foods that are convenient

and familiar

Picture Scenario

Pharmanex BioPhotonic Scanner

World‟s first non-invasive scanner to measure body anti-oxidant level

Formerly used in a HPB initiative with Cold Storage

Produce readings within minutes

BUT: Not useful in itself; needed a nutritionist present to explain

readings

Technology: Anti-Oxidant Scanner

ShopHealthy!

Popular grocery guide for Apple

devices

Nutritional information for 100,000

foods

BUT: No personalisation

Technology: Shopping Assistants

Find-it (Meijer grocery stores)

In-store locations

Locate sale items

Time-saving

Positioning technology:

Wi-Fi access points

BUT: No „What‟, Only „Where‟

Technology: Shopping Assistants

Proposed Solution: AO-ShopFast!

Proposed Solution: AO-ShopFast!

Proposed Solution: AO-ShopFast!

Strengths

• Based on antioxidant levelsPersonalized information

•Recipes and serving suggestions are relevant information for decision making

•User understands importance of antioxidants

Aids decision making

• In-store positioning capabilities save time for usersShopping efficiency

•9/10 prototyping participants found application interface easy to useUser-friendly

•Leverage on smartphone portabilityHassle-free application

Criticism of Solution

“Our solution was aimed at providing more relevant

health, nutritional and serving information of foods. Based on

feedback from prototyping, we realised that more information

does not directly mean greater impetus to buy and consume.

What do you think?”

“Antioxidant is a novel concept, relatively less well known as

other nutrition indicators such as calories and fat content. Do

you think that there is the possibility of users not being

persuaded by our application that uses antioxidant as an

indicator of health?”

The End

Thank you!