W stands for

w a t e r

There’s no lifewithout water

THE EARTH , OUR PLANEt, IS COVERED IN WATER

BUT ONLY A SMALL PART OF IT

- A MERE 2 % - IS FRESH WATER.

Yet the distribution of water on the planet is not equal : there are areas with plenty of it, while other parts are either completely dry or with insufficient supplies.

What’s more, it has to be shared. That means : less water for more people.

10 countries alone share 60% of fresh water available on the earth

Others , like Congo and Brazil , although they have big rivers, they yet lack infrastuctures to use the water.

BLOODY WARS ARE STILL

BEING FOUGHT IN MANY

AREAS OF THE WORLD

OVER WATER POSSESSION

Everyone knows that water is the most precious resource in nature

The human body is made of water in a percentage of 65%

For this reason

it is important

to learn

how to use it.

Water is to be

used

and not

wasted

Italy is one of the

biggest waster of

fresh water in the

world. It ranks 3°

after U.S.A. and

Canada, not

having

their resources

though.

Italians consume 8 times more then British and 10 more than Dane and Swede

reducing the

availability of

fresh water unit

from 2.700 to

2.000 cubic

metres.

As it is not easy

to work out

how water should be

correctly used

without wasting it

a marker has been devised to measure

the consumption of water.

THE WATER FOOTPRINT calculates

the amount of water needed for the

production of food

How much water does a single person or a community need a year

to get enough food to feed themselves?

It depends mainly on the kind of diet you rely on. Vegetarian or meat eater?

As the agriculture needs 70% of the world available water

eating habits are essential to measure the sustainabilility of each of us

A vegeterian water footprint is about 1500-2600 litres of water a year

A meat eater water footprint is 3000-5000 litres a year

The reason for this is simple: in the food chain production, meat and its derivatives need a lot of water, especially for

fodder

Better to get

calories,

proteins and

fats directly

from plants

Can you assess

how much water

you consume

when eating ?

ProductsWater footprint:

litres of water neededBeef meat 1Kg 15.503 Olive oil 1 litre 13.353 Butter 1 Kg 5.553 Pork meat 1 Kg 4.803 Coffee 1 Kg 4.738 Ground nut oil 1 litre 4.234 Legumes 1Kg 4.057 Chicken/ turkey meat 1Kg 3.903 Rice 1 Kg 3.440 Pasta 1Kg 1.926 Cherries 1Kg 1.602 Sugar 1Kg 1.520 Bread 1Kg 1.390 Yoghurt 1Kg 1.264 Eggs 6 units 1.251 Milk 1 litre 1.033 Wine 1 litre 852 Apples 1Kg 702 Lemons 1Kg 644 Grapes 1Kg 508 Frozen vegetables 1Kg 324 Beer 1 litre 317 Potatoes 1Kg 289 Oranges 1Kg 282 Snacks 1Kg 279 Salad 1Kg 239 Fresh tomatoes 1Kg 202 Carrots 1Kg 197

Compare

• Food nutritional aspects

Good for you

Environmental impact

Good for the environment

Freshwater is a scarce resource; its annual availability is limited and demand is growing. The water footprint of humanity has exceeded

sustainable levels at several places .

There are many spots in the world where serious water depletion or pollution takes place: rivers running dry, dropping lake and groundwater levels and endangered species because of contaminated water

Water footprint reduction at home

As a consumer, you can reduce your ‘direct water footprint’

(home water use) by installing water saving toilets, applying

a water-saving showerhead, closing the tap during teeth

brushing, using less water in the garden and by not disposing

medicines, paints or other pollutants through the sink.

What can be done?

(10 useful steps to save water)

• 1. buy local products ( 0 mile diet )• 2 eat seasonal fruits and vegetables• 3. cut on meat consumption• 4. avoid eating overfished species of fish• 5. eat biological food• 6. waste less• 7. buy products with little packing• 8. cut on food too elaborate• 9 drink water from the tap• 10 no wasting when cooking