vvsl piqqo ambiuspresentfinal210909

copyright viva verde s.l. 2009

THINK TANK 01 > Piqqo

"...So what is the importance given to CO2 and why do we have to reduce its level in the atmosphere?..."


The problem specifically is ...

> buildings...50% of CO2 emissions(incl.energy use)

> forest destruction...18-20% of CO2 emissions

> energy usage - fossil fuel consumption

> industry

> agriculture

> waste


"Draw a line 8 kilometres long to represent the millions of years during which Solar Energy has been captured and laid down in the Earth's crust in the form of coal, gas and oil. Then put a "blip" in it. ( about 5mm. wide and high ) . That blip represents the time we have taken and will take to extract and use this embodied energy.

We are half way through the blip" The Future of Oil , Little Earth Book , 2004


Global Warming >>> Climate Change ...

"This is not just another environmental issue This may eat our lunch!".

If we take action today we reduce thechances of having to take drastic action tomorrow.

All we are doing in Climate Change Actionis just Basic Risk Management.


The real "bottomline" ("Hell andHigh Water")


"New Scientist" 19 september 2009 A report published in "Nature" suggested that no more than 750 billion tonnes of Carbon can be emitted between now and 2050 if the planet is to have a 66% chance of staying within the 2ºC. temperature rise scenario demanded by the Intergovernmental Panel on Climate Change (IPCC)

Many developed nations would, if that global allowance was distributed according to population levels face almost immediate "carbon bankruptcy".

The United States would use up its 36 billion tonnes allowance for 2009-2050 in only 6 years, the EU in only 12 years and even China in just 24 years.


Now is the time to act on the opportunity to bring our nations economic and environmental landscapes together.

An early 20th-century French marshal named Hubert Lyautey said to his gardener, "Could you plant a tree?"

The gardener said, "Come on, it's going to take 50 years before you see anything out of that tree."

The marshal said, "It's going to take 50 years? Really? Then plant it this morning."


Piqqo Carbon Offsets combine the key disciplinesto make an effective answer to sustainability ...


Market forces driving a Sustainable Agenda inCommercial Property

THINK TANK 10 > PiqqoWhy do companies buy Carbon Offsets?...> to save money and reduce costs - threat of government regulation and carbon caps make companies assess their costs(eg.energy) and Carbon Footprint

> part of a current Corporate Social Responsibility agenda -offsets could form part of charitable donations where projects are run through NGOs

> preparing for compliance with future environmental laws

> Green marketing - going "carbon neutral" can send a powerful message to consumers and public that companies share their worries about climate change

> reputational and commercial risk avoidance - negative image


Examples of companies that are going Carbon Neutral in whole or part...ING GroupCredit Suisse GroupToyota Motor CorporationThe Coca-Cola Company Cisco Systems Inc.Vodafone plcMicrosoft CorporationIberdrola SATesco plcDeutsche Telekon AGAstraZeneca plc

source: Carbon Disclosure Project 2008


What are the drivers to make Carbon Offsets attractive to Ambius...> competition - USP ... ISS are not interested in environmental profile in market> regulation - carbon cap-and-trade or carbon taxes in key markets ... US, EU,Australia> customer pressure > workforce relations> specifier pressure - eg. local authorities / government> certification to ISO14001> cost reductions from Carbon Footprinting exercise> "grow the market" for office plants> sales and marketing stimulus in economic recession> keep maintenance contracts longer> preserve customer loyalty


The Piqqo process ...


Piqqo Carbon Offset Labelling - features / benefits:

> unique serial number - authenticates campaign

> active , constantly updating projects > non-discretionary - proves commitment to "green" > develops "feel-good factor" in client - choosing Ambius

> encourages comparison of contractors "green" policies > flexible in offset project choice

> encourages client and employee participation > encourages client loyalty to Ambius brand > encourages repeat orders and contract extensions > raises environmental awareness > provides campaign evolution - eg. biodiversity,water


Piqqo - component parts of Carbon Offset labelling price ...1. Carbon Footprinting exercise - calculate carbon emissions of total company or specific product lines

2. Carbon Offsets purchase in tonnes CO2 to balance all or part 1.above

3. Carbon Offset labelling production

4. Retiring of Carbon Offsets - to prevent double- counting


Piqqo Carbon Footprinting process ...


Evolution of Eco-labelling for interior planting...1995:UK / 2001:Spain 2007: Spain

2009/10 : The Netherlands ?


Renault - passive,product based CO2 reduction campaign


easyjet - active, discretionary CO2 Offset campaign


Volkswagen active ,non-discretionary CO2 Offset campaign


Ambius - existing marketing - PiqqoWhat "value-added" can Piqqo bring to Ambius' existingmarketing strategy?

From viewing the brochure and web pages it appears tofocus on personal "Wellness" of client personnel in theiroffice environment.

To this micro-environmental focus Piqqo offers to adda planetary "Wellness" factor - a macro-environmental dimension.


Piqqo Projects most suitable to Ambius ...> Reforestation of Tropical Rainforests - easy to understand connection to rainforest plant supplies

> "Avoided Deforestation" of Tropical Rainforests - proven threat of imminent destruction

> Solar energy generation inside or outside the EU

> Biogas capture - connection to dairy farming in the Netherlands

> Wind power generation in Third World


Ambius + Piqqo - a practical application strategy ...

a) new contracts - at tender process - for select projects or "across-the-board"

b) existing contracts - "key contracts" - receive free upgrade to Piqqo labelling of plant displays - Ambius "sponsors" application

c) existing contracts - as "add-on" included in annual maintenance/rental contract price uplift to reduce contract cancellation percentage

d) existing contracts - additional sales line as an optional contract extra - ie.investment in Piqqo passed on to client with Ambius margin


Ambius + Piqqo : possible "receptive"clients by function > Banks - offset bad press since August 2008 > Central / Local government departments - initiative to create "low carbon economy pre and post Kyoto > Advertising agencies - imaginative "green" image > Accountants - fixed assets labelling in "carbon currency" > Management consultants - "carbon" is big growth sector > Energy - in line with their compliance with Kyoto > Oil - corporate social responsibility factor > Architects / Designers -blueprint for low carbon buildings > Automotive - reflects innovations in car designs > Consumer goods - slots into product marketing strategy > IT - energy offset strategy component


Conclusion : What Economic and Marketing Objectives can be achieved by connecting to Piqqo?.....

> qualifies as taking action under the Carbon Disclosure Project - list of top companies and their actions to reduce/offset emissions of CO2

> grow the market - for interior planting

> raise customer loyalty

> suppress the competition

> beat the recession


So if a future client asks you...

"You make your profits and generateyour company wealth "on the back" ofNature...What are you doing to put something back?"

Now...you've got a good answer! ...

Piqqo reverses the old Agenda 21 objective ...now it is "Think Locally...Act Globally". Ambius/Rentokil as a global,multifunctionalservice provider is therefore a perfect companyto create benefits from this approach


In a green context, organisations can be compared to certain creatures... The Ox, the "Guide-Dog", the Fox , the Dolphin. The priorities of the Dolphin include ... global warming,sustainable development ,alternative energy,ecological practices,waste reduction,eco-balancing,education and training and communication.


"If you're not part of the solution ... you'repart of the problem!"

“going green won't cost the Earth”