IndiaWomen Empowerment Survey

February 2013

I / Methodology & Summary

Administration

Target: IndiaLanguage: EnglishVehicle: WAPDuration: Four Days (96 Hours)Platform: All Handsets, Except iOS (HTML5)Insertion: Second Playback Page*

*Due to conflict with Freemium interstitial, which is inserted before the third playback page.

Survey Questions1. With one case every 22 minutes, rape has become a national shame. Vuclip seeks your views on the

topic. First, which of the following would be the most helpful action in fighting crime against women?Make legislation stronger OR Set up fast track courts OR Create a national helpline for women OR Make police sensitive about handling such cases

2. What is the top reason for the increase in rape cases in recent years?Declining values and respect for women OR Abuse of drugs and alcohol by unemployed youth OR Wearing provocative clothing OR Bad influence of cinema and television OR Low conviction rate and/or delays in justice

3. What should be the punishment for a confirmed rapist?Life imprisonment OR Death penalty/public execution OR Chemical or surgical castration OR Public branding or tattooing as a rapist OR 7-10 year jail term prescribed by the penal code

4. Gender:Male OR Female

5. Age: <18 OR 18-25 OR 26-35 OR 36-55 OR >55

II / India Results

OverviewPurpose: Women EmpowermentPlatform: Vuclip WAPTarget: All Users, IndiaStart Date: January 19th 00:00:00End Date: January 23rd 00:00:00Duration: 4 Days/96 HoursResponses: 67774 UniqueLength: 5 Questions, 21 ChoicesResponse Rate: 16900/Day

84%

16%

Gender

MaleFemale

26%

44%

21%

7% 3%Age

Under 1818 to 2526 to 3536 to 55Over 55

Response“…which of the following would be the most helpful action in fighting crime against women?”

55%14%

15%

17%

Make laws stronger

Set up fast courts

Create national helpline

Make police sensitive…

41%

17%

20%

21%

57%13%

14%

16%

Cause“What is the top reason for the increase in rape cases in recent years?”

49%

14%

12%

12%

13% Declining values/respect…

Abuse of drugs/alcohol

Provocative clothing

Bad influence of media

Low conviction rate

39%

18%12%

14%

17%

51%

13%

12%

11%

12%

Punishment“What should be the punishment for a confirmed rapist?”

49%

26%

10%

7%

8%Life imprisonment

Death penalty

Castration

Branding or tattooing

7-10 year jail sentence

34%

28%

14%

9%

14%

51%

26%

9%

6%

7%

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035