COVER YOUR

ASSETS* *(with both hands)

COVER YOUR ASSETS (with BOTH HANDS): The Role of Embedded Metadata in

Visual Resources Production WorkflowsPresenters:

Heidi S. RaatzVisual Resources Librarian, MIA Visual Resources

Joshua A. LynnDigital Production Assistant, MIA Visual Resources

Embedded Metadata: Why should I bother?

Twitter conversation, Jeremy Ottevanger and Janet E. Davis, March 31, 2012

Workflow: Departmental

Museum-wide

Image Licensing Partners

Third Thursday: Bike Night. July 15, 2010Photo: Charles Walbridge / Minneapolis Institute of Arts

Accessibility & Searching: Machines (TMS, VMB, iMIS, API)

Humans (db users, website visitors)

Randolph Rogers, The Lost Pleiad, 1874Minneapolis Institute of Arts, The Ethel Morrison Van Derlip Fund, 2004.194

Sharing: Museum-wide

Greater museum community

The Circle Event: Bronze Pour at the MCAD 3D Studio. January 26, 2012Photo: Lacey Criswell / Minneapolis Institute of Arts

Publishing: Museum catalogues

Rights management

Image licensing

The Sports Show catalogue. David E. Little, Curator of Photography and New MediaPhoto: Amanda Hankerson / Minneapolis Institute of Arts

Embedded Metadata: Again, Why?

Cover your assets – Minimize your risk

Yinka Shonibare, The Sleep of Reason Produces Monsters (Australia), 2008Minneapolis Institute of Arts, The C. Curtis Dunnavan Fund for Contemporary Art, 2008.79

© Yinka Shonibare, Courtesy James Cohan Gallery, New York

After Polykleitos, The Doryphoros, 120-50 BCE Minneapolis Institute of Arts, The John R. Van Derlip Fund and Gift of funds from Bruce B. Dayton, an anonymous

donor, Mr. and Mrs. Kenneth Dayton, Mr. and Mrs. W. John Driscoll, Mr. and Mrs. Alfred Harrison, Mr. and Mrs. John Andrus, Mr. and Mrs. Judson Dayton, Mr. and Mrs. Stephen Keating, Mr. and Mrs. Pierce McNally, Mr. and Mrs. Donald

Dayton, Mr. and Mrs. Wayne MacFarlane, and many other generous friends of the Institute, 86.6  

Leveraging EM to provide instant access – during production, upon ingestion, and “in the afterlife”

Our VR Team Three Photographers

Digital Production Assistant

Visual Resources Librarian

All team members working together and adding EM at various points in the workflows

T. Lux Feininger, Bauhaus Band, ca. 1929From "Bauhaus I" portfolio, 1985. Published by Rudolf Kicken Gallery

Minneapolis Institute of Arts, The Modernism Collection, gift of Norwest Bank Minnesota, 98.276.12.7

Works of Art EM at capture via templates

Assets pushed to departmentalproduction servers

IPTC Contact, Image, and Status sections

Photographer Charles Walbridge, Visual Resources Dept. studioPhoto: Amanda Hankerson / Minneapolis Institute of Arts

Attributed to Bastiano Torrigiani, The Ludovisi Saint Peter (detail), 2nd cen. and ca. 1590Minneapolis Institute of Arts, The John R. Van Derlip Fund, 2009.58

IPTC Job Identifier / ObjectID is the key

Everlast Toys, Hong Kong, "Robot Machine Bank" mechanical bank, 20th cen.Minneapolis Institute of Arts, The John R. Van Derlip Fund, 2009.58

“All The Other Stuff, aka MIA Life” workflow

Exhibition and catalogue images, exhibition installations, events, gallery views, etc.

Images uploaded to dept. production servers

EM at post-production via templates

Associate Photographer Amanda Hankerson, The Sports Show: Minnesota exhibition installation, gallery 365

Photo: Heidi Raatz / Minneapolis Institute of Arts

IPTC Core metadata schema

“Finding images is thekey to an effective photo business.”

– IPTC Media Release

Established (early 1990s), well documented metadata schema, incorporated into most photographic and asset management systems; Adobe CS and VirageMB

Great guidelines, user support; frequently and consistently updated

Widespread cross-disciplinary use

Currently supported by and mappable to VirageMB database

EM for Exhibition Images, Publications, Marketing & More

MIA “Art ReMix” series Artist in Residence Willie Cole, January 2010. Photo: Dan Dennehy / Minneapolis Institute of Arts

Don’t cover your eyes...

Cover your assets

Screenshots, Adobe Bridge

The Sports Show catalogue. David E. Little, Curator of Photography and New MediaPhoto: Amanda Hankerson / Minneapolis Institute of Arts

Portrait of Brandon Werth for “Come as you are” campaign, March 2011Photo: Dan Dennehy / Minneapolis Institute of Arts

Screenshot, Virage MediaBin. Exhibition support image for Titian and the Golden Age of Venetian PaintingBillboard, Long Lake, Minnesota: Titian and the Golden Age of Venetian PaintingPhotographer unknown, February 2011

EM for Gallery Views, Exhibition Installations, Events & More

MIA’s Pop-Up Park. General Mills Welcome GalleryPhoto: Amanda Hankerson / Minneapolis Institute of Arts

Installation view, Edo Pop: The Graphic Impact of Japanese PrintsPhoto: Amanda Hankerson / Minneapolis Institute of Arts

MIA Staff Tour of The Sports Show, with exhibition curator David Little. Monday March 19, 2012Photo: Amanda Hankerson / Minneapolis Institute of Arts

Gallery hunt. Target Family Day: Dragons. Sunday February 12, 2012 Photo: Jayme Halbritter / Minneapolis Institute of Arts

“Bowling for Brancusi”, Third Thursday: Art Perchance. Thursday August 18, 2011Photo: Lacey Criswell / Minneapolis Institute of Arts

MIA Flickr site, MIA Inside/Out: Battle of Everyouth at Northern Spark. June 4, 2011 Chief Photographer Dan Dennehy, Grand Salon from the Hôtel de la Bouëxière, gallery 318Photo: Donna Kelly, Minneapolis Institute of Arts

Screenshot, Adobe Bridge, EM for events

Screenshot, Adobe Bridge, EM for exhibition images w/ Martin Parr New Pictures

Recommendations for an effective EM workflow

Use templates for data consistency

Control vocabulary via keyword lists

Establish standards for metadata fields

Establish file naming convention

Establish classifications standards

DOCUMENT all of the above

Enough about us...What do our users GET from EM?

Art Swap, Saturday August 6, 2011Photo: Lacey Criswell / Minneapolis Institute of Arts

Virage MediaBin DYNAMIC collection, “Art In Bloom”

Virage MediaBin STATIC collection, “Current Exhibitions”

Virage MediaBin Advanced Search Template

Featured Exhibition website, The Sports Show    Exhibition series website, New PicturesThe Bubbler, MIA’s Blog and Social Media Hubartsmia - Minneapolis Institute of Arts YouTube site

Where are we going?

Third Thursday: Bike Night, July 15, 2010Photo: Lacey Criswell / Minneapolis Institute of Arts

Works of art in contextual photography

Expanded IP data management

Installation view of gallery 376, Modern and Contemporary Art, with Theodoros Stamos, "First Cyclops, #1", 2010.31.2Photo: Amanda Hankerson / Minneapolis Institute of Arts

IPTC Extension, VRABeta, and PLUS panels not supported by “out of box” VirageMB

Exploring additional EM possibilities will require us to crack open VMB’s XML underpinnings

Family Day: Open and Closed, Sunday October 11, 2009Photo: Ann Marsden / Minneapolis Institute of Arts

Special Thanks

Jeremy “@jottevanger” Ottevanger

Janet “@janetedavis” Davis

Dan “El Jefe” Dennehy

Charles “Zen” Walbridge

Amanda “Kamanda” Hankerson

Kristen “The Piston” Lynn

Mfg. unknown, “Sputnik Bank” still bankMinneapolis Institute of Arts, Gift of Katherine Kierland Herberger, 2003.236.738

http://www.youtube.com/watch?v=3PkODD8lZhE&feature=youtube_gdata_player