vp monique bonner from dell - presentation at 2015 merkle customer summit
TRANSCRIPT
Global Marketing
Dell - Internal Use - Confidential
Marketing Technology.
Data and Insights.
And the Human Experience.
Monique BonnerVice President Global Marketing Digital, Technology and Innovation
@mobonner#MerkleSummit15
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Aug 2011 Sep 2012 Jan 2014 Jan 2015
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Content StrategyExecuting an always-on personalized content creation approach that meets customers needs in real-time where they are.
TechnologyDeploying technology to automate processes and facilitate faster, targeted & personalized communications with customers.
Experience DesignPlanning customer centric contacts and experiences based on where and when our customers are engaging.
Agency + CapabilitiesExpanding capabilities both agency & in-house to deliver and maximize model. Solve for agility, insights, and efficiency.
Data & AnalyticsLeveraging advanced customer and touch-point analytics to make real-time adjustments and maximize engagement & return.
How we think about this at Dell: Our modern marketing strategic framework
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Location based marketing blooms Millward Brown
Digital marketing spend set to grow 33% Huffington Post
CRM Retargeting? The Next Wave Of Big Data Utilization For MarketingForbes
Ad-Tech, not Content, Is King in the Verizon-AOL Deal Millward BrownMobile internet
advertising growing strong 35% Mary Meeker
Internet of Things Data Could Fuel Ad Targeting AdAge
Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertisingEmarketer
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Nirvana
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Global Marketing
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500 Million Tweets
Per Day
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The number of scripted prime time cable shows has DOUBLED
in the past 5 years to 352 in 2014.
TRIPLED since 2007.
683% growth since 2000
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Great Content…. or
Great Competition?
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This is OUR lives.
And the lives of our customers.
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1. Relevancy is the new viral
3 Things
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Relevancy
NeedsWantsFears
DesiresAspirations
IntelligenceInsight
CompassionDelivery
Consistency
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Or… Said differently
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1. Relevancy is the new viral
2. Everybody still loves t-shirts
3 Things
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1. Relevancy is the New Viral
2. Everybody Still Loves T-shirts
3. Think Human
3 Things
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Just because we can retarget in
programmatic perpetuity…
Doesn’t mean we should
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1. Relevancy is the New Viral
2. Everybody Still Loves T-shirts
3. Think Human
3 Things
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Driving Change
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Driving Change
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What We’ve Done
1615Training participants
14 Training Sessions Broadcast Globally
42Countries taking partin training
NPS of 71On training experience
5 Next Gen Training Tracks
25+ Work-shops across content, data, and experience
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1500+ Global webcast participants
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In Closing…
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Thank you!
