KENNETH M. VALDISERRI Wilmette, IL 60091 (312) 316-3776 kvaldo1@aol.com

VICE PRESIDENT MARKETING, BUSINESS DEVELOPMENT, SALES & PR

―PROFESSIONAL SPORTS, RECRUITING & FITNESS SPECIALTY―

MARKETING & SALES MEDIA RELATIONS BRAND MANAGEMENT Highly successful, multi-faceted marketing & business professional with solid record in catapulting professional sports, recruiting and fitness brands to new levels by leveraging comprehensive marketing, sales, brand management, media relations, and corporate sponsorship development expertise. Proven ability to consistently exceed revenue goals and forecasts; offering big-picture vision, incisive leadership through staff management style, and strategic direction to launch new products, penetrate lucrative markets, and drive substantial revenue growth.

―KEY EXAMPLES OF SUCCESS― Explosive Business Development success while driving revenue growth; demonstrating sales leadership in securing

new and established business while managing over $85M+ in new revenue for major professional sport franchises, media properties, fitness and recruitment organizations.

Expansive professional sports industry experience; background includes Major League Baseball’s Commissioner’s Office, Chicago White Sox, Chicago Bears, Chicago Rush (AFL), ESPN, ABC / Disney Radio, NBC, and WWE, NCSA.

Catapults sport brands to new levels; cultivating lucrative sponsorship agreements with Toyota, Chevrolet, McDonalds’, Blue Cross/Blue Shield, and Subaru (to name few); securing major national media exposure.

Received ‘Disney/ABC Radio Excellence Award’ for successful revenue generation; recognized for repeated success in over-achieving sales plan, consistently outperforming peers month after month.

CAREER CHRONOLOGY

National Collegiate Scouting Association (NCSA) | April-Dec., 2011 ‘Consultant’ in Business Development/Communications Served as 6-month senior level Business Development & PR executive for nation’s premier athletic recruiting network and leadership platform for high school student athletes getting connected with collegiate scholarships, internships and career business opportunities. Work was completed in advance of company merger and acquisition.

Conceived corporate messaging and business development strategy targeted to Fortune 500 companies; helped secure Multi-million dollar relationships with Nike, Under Armour, IMG Academies, NFLPA

Was lead strategist with professional sports teams, leagues and NCAA DI, DII, DIII and NAIA collegiate institutions Provided company valuable expertise in search engine marketing, search engine optimization, on-line ad sales,

Social media, website design for re-launch, interactive marketing, affiliate marketing, podcasts, blogs, e-mail blasts Supervised and Mentored 3-person department for both business development and all external public relations

Chicago Rush, AFL | October, 2009 – October, 2010 President/General Manager (left due to insufficient ownership funding) Served as change agent for ‘re-startup; garnering critical funds to sustain operations throughout the season after league took 1-year hiatus; became only 2

nd President/General Manager in the team’s 9-year history. Team reached playoffs in 2010 with a 10-6 record.

Took over strategic direction and planning for cash-strapped sports franchise; securing $2.5M+ in capital funding within a 10-week time frame to sustain operations.

Aggressively marketed brand to corporate clients; garnering $400-500K in corporate sponsorships and $1.5M in ‘barter’ for necessary services to get through the season.

Generated $500K+ in incremental revenues; effectively selling sponsorships including digital advertising activation. Overhauled business operations; slashed previous team budget by over $2.5M; supervised P&L, budgets, forecasting,

recruitment and hiring of coaching staff, team personnel, operations, administrative staff, while handling payroll, and all operations and serving on league and team Board of Directors.

Restructured team sponsorship and ticketing programs; generating notable ROI by conceiving multi-tier ticketing program, supervised media/ad placement for handling of ticket sales, executed social media strategy by leveraging Facebook, Twitter

Repositioned and supervised re-launch of new brand in the national market; leveraged extensive network of national and Chicago media and sports contacts to assist league executives in establishing foot print after AFL’s one year hiatus.

Gridiron Greats Assistance Fund | 2009 – 2010 President/CEO (held this position while also handling Chicago Rush job) Helped Launch, maintain 501C3 Corporation committed to providing financial and medical assistance to retired NFL players in need.

Generated $2M in financial grants and medical assistance for retirees; leveraging extensive network of contacts and corporate relationships and ambitious outreach strategy; supervised Super Bowl party hosted by Jamie Foxx (Feb., 2010)

KENNETH M. VALDISERRI (312) 316-3776 kvaldo1@aol.com PAGE 2

Power Plate, NA | 2008 – 2009 Vice President, Sports Performance and Public Relations Recruited to launch startup operation before company relocated to Irvine, California

Outperformed peers by 25-30% month-over-month; garnering $2M+ in annual sales through aggressive sales tactics, successfully penetrating new accounts including Equinox, Lifetime Fitness, East Bank Club (Chicago) and Gold’s Gyms.

Conceived and led brand management strategy for manufacturer of fitness products and solutions; managed all aspects of public relations, media outreach, celebrity & athlete/product placement, and merchandising strategy.

Served as key liaison to company’s core sports specific target audience; cultivating strategic relationships with the NFL, MLB, NHL, NBA and NCAA, consumer, and international markets.

Devine Racing Worldwide | 2007 – 2008 Vice President, Marketing & Communications Hired to launch startup operation; resigning in 2008 due to insufficient capital to sustain company.

Conceived and led brand management strategy for 2nd

largest marathon-management company in the world; overseeing all aspects of branding, public relations, merchandising, sales of sponsorships, registrations, and exhibit space.

Achieved sell out capacity for four marathons (10,000 – 30,000 registrants/marathon); drove aggressive marketing strategy and successfully launched first ever new marathon on Las Vegas strip while garnering a $1.2M title sponsorship.

ESPN Radio (Disney) |2001 – 2005 Vice President, Business Development Served as visionary strategist; catapulting corporate sponsorship programs to new levels. Left for opportunity with Devine Racing.

Conceived, developed, and implemented program expansion strategy for Notre Dame, Chicago White Sox, and the Chicago Bears; successfully generating millions of dollars in traditional and non-traditional revenues each year.

Exceeded plan boosting annual revenues by 32% percent; generated over $6.5M in play by play revenue (3.5 years). Received ‘Disney/ABC Radio Excellence Award’ for successful revenue generation; recognized for repeated success in

over-achieving sales plan and consistently outperforming peers. Cultivated lucrative corporate sponsorship contracts; securing $300-400K+ annual commitments from Toyota, Chevrolet,

McDonald’s, Blue Cross/Blue Shield, and Subaru to name few.

XFL (Chicago Enforcers) | 2000 – 2001 Vice President/General Manager Hired for startup as the league’s first Vice President/General Manager; departing in 2002 due to insufficient capital to sustain league.

Selected by NBC/WWE Chairman, Vince McMahon, to manage the Enforcer’s entry into new ‘startup’ league; recruited and hired all personnel (coaches/front office staff); negotiated leases with Soldier Field and office HQ.

Negotiated television and radio contracts; secured radio rights contract with ESPN Radio and league TV rights agreement.

Chicago Bears | 1984 – 2000 Vice President, Marketing & Broadcasting Director of Public Relations Vice President of Marketing and Broadcasting, 1989 – 2000 Promoted from PR position to drive strategic marketing direction and oversight for NFL’s charter franchise; oversaw $15M budget and supervised, marketing, branding and corporate sales, supervised marketing team of six (6) executives.

Increased revenues 300% to $33M within four years, executing sponsorship, ticket, radio and TV broadcast sales

Conceived ‘Hall of Fame’ Corporate Partner Programs which included Cadillac, United Airlines, Coca Cola, Best Buy, Toyota in advance of ‘renovation’ and re-opening of Soldier Field

Conceived/launched successful brand management/communications strategy; directing public relations, media outreach, ticket campaigns, suite sales initiatives, merchandising, e-commerce strategy while supervising and staging first ever and annual Fan Convention (1991)

Negotiated NFL’s first ever $6 multi-million team radio rights agreement in 1992 with WGN Radio

Director of Public Relations, 1984 – 1989 Became the youngest team public relations director ever named in the league serving as the team’s spokesman and primary liaison to NFL headquarters, national, and local media; oversaw budget of $3M and staff of three.

Managed all external media & public relations for team; winning record-setting 1985 Super Bowl Championship season. Served as coordinating producer for the ‘Super Bowl Shuffle; the most successful selling team video ever. Authored/edited team’s 75th Anniversary Book; writing, editing, and publishing of all team publications

EARLY CAREER

Chicago White Sox Assistant Director, Public Relations | Baseball Commissioner’s Office Administration

EDUCATION Bachelor’s Degree in Communications Arts and Journalism, University of Notre Dame