Volution, Fashion & Semiotics[Book 2: Practice]

Concept, Layout and Design by:

+++Yoad David Luxembourg

the ‘Volution’ photographs by:Yoad David Luxembourg

© Intellectual property, all rights reserved, yeah! All of them!+++ Yoad David Luxembourg 2006

This publication may not be reproduced, copied or transmited, in formor by any means, in whole or in part, without author’s permission.

November 2006

Contents:

Book 1- Theory

Foreword: Tithenai 4[Thesis]

Chapter 1:Overture 6[A Fashionable Argument]

Chapter 2: The Volution 9[A Concept]

Chapter 3: The Volution & Fashion 15[The Volution in Fashion land]

Chapter 4: The Volution & Semiotics 29[You Can walk the (cat)walk but can you talk the talk?]

Chapter 5: Finale 39[Functions of Fashion]

Back word: Flöchten 46[Twist]

Book 2 - Practice

The Volution:

[The Collection] 4

[The Concept] 5

[The Studies] 7

[The Evolution] 23

[Fashionable Arguments] 39

[The Philosophy] 52

‘The Volution’“Fashion is a language. In any other language words carry a meaning,words are used to communicate, words are used to express. In Fashioneveryone is busy screaming and shouting, Expression has become suchoverkill, and no one ever takes the time to speak.”

Yoad David Luxembourg__________________________________________________________

Considered as a high edge conceptual designer, Yoad David Luxembourgplaces his attention on crossing borders and breaking boundaries whereever they can be found. His work, interdisciplinary, is composed out ofelaborate mixtures of philosophy, psychology, photography and the manyfields of art and design.

In 2005/6, after graduating with honors from the Design Academy inEindhoven, Yoad David Luxembourg continued his journey through theworld of design, this time completing his MA studies in fashion designat Utrecht’s post graduate school of the arts (MAHKU) The resultingcollection and the theoretical work that supported it have marked himas one of Holland’s most promising design/fashion talents in 2006.

___________________________________________________________

“…Fantasy. Something that Luxembourg with his sum of 20 designsmade in test cotton knew all about. Models- running around like monkeys,aggressive looking outfits and heads- tucked and covered with the sameunbroken color; all played a large role and a strengthening componentat the presentation of his collection. With a theme like “Volution”, wheremodish quality had escaped, Luxembourg embodied the pleasure ofcreating and the innocence of a talented student with guts.”

Source:Good2b.com web portalwww.good2b.nl/nieuws/art5221/Mode+van+afstudeerders+2006.html

“With his playful monkey collection made out of test cotton, Luxembourgdefinitely had the intention to shock or at least to astonish. He did asurprising anti fashion statement that forces you to think. In that perspectiveLuxembourg jumps literally and figuratively from the total level ofgraduated talents this year. His design background comes from the designacademy Eindhoven. This collection came into existence during hismaster studies in Utrecht”

Source: Items MagazineThe Items End Exams Selection issue, the best of 2006, October 2006, page 72

Study Nr. 8 - Ardiphitecus Kadabba

‘The Volution’+++

Yoad David Luxembourg

[Conceptual collection 2006]

A series of studies into the creation of the humanform. A conceptual collection that sets out to

appeal to the mind in a time where most fashioncollections appeal only to an aesthetic instinct.

A work in progress

‘The Volution’+++

Yoad David Luxembourg

[ The Concept]

A collection of 15 items which are all related to one anotherby a progressing process of development and evolution, aseach outcome in the series is a logical research its previous

study.

A VolutionA Volution - Is a visible solution (path)that represents a sequence of progress,or growth, through successive stages oftime and/or a process.

It may as well represent a series ofnumerous products that all related to eachother to each other by a progressingprocess of development and/or evolution(de-volution).

Although many fashion collections areseries of numerous products, only a fewof them (if any at all) have been createdacording to a de-volutionary process,accommodate a de-volutionary processin their design or even presented as such.

The aim behind this part of project is towork on a fashion experience that, whilebeing guided, in it’s creation, by thevolutionary principles and elements, willalso perform as a volution at it’s end.

BMW roadsterA Volution.(1930-2003)

‘The Volution’+++

Yoad David Luxembourg

[ The Studies]

Study Nr. 1: Proconsul Heseloni

Study Nr. 2: Proconsul Nyanzae

Study Nr. 3: Proconsul Major

Study Nr. 4: Proconsul Africanus

Study Nr. 5: Sivapithecus

Study Nr. 6: Sahelanthropus

Study Nr. 7: Orrorin

Study Nr. 8: Ardiphitecus Kadabba

Study Nr. 9: Ardiphitecus Ramidus

Study Nr. 10: Australophitecus Anamensis

Study Nr. 11: Australophitecus Afarensis

Study Nr. 12: Australophitecus Africanus

Study Nr. 13: Paranthropus Aethiopicus

Study Nr. 14: Paranthropus Robustus

Study Nr. 15: Paranthropus Boisei

‘The Volution’+++

Yoad David Luxembourg

[ The Evolution]

“By the theory of natural selection all living specieshave been connected with the parent species of eachgenus… and these parent species… have in theirturn been similarly connected with more ancientspecies; and so on backwards… But assuredly, ifthis theory be true, such species lived on earth.”

Charles Darwin, On the Origins of species by means of natural selection(1859), pp. 281-8

Caricature from ‘The Hornet’ 1871.

The Proconsul Heseloni

The Proconsul Nyanzae

The Proconsul Major

The Proconsul Africanus

The Sivapithecus

The Sahelanthropus

The Orrorin

The Ardiphitecus Kadabba

The Ardiphitecus Ramidus

The Australophitecus Anamensis

The Australophitecus Afarensis

The Australophitecus Africanus

The Paranthropus Aethiopicus

The Paranthropus Robustus

The Paranthropus Boisei

‘The Volution’+++

Yoad David Luxembourg

[Fashionable Arguments]

‘The Volution’+++

Yoad David Luxembourg

[ The Philosophy]

“What is Love? What is Creation? What is Longing? What is a Star?Thus asks the Last Man and blinks”

Thus spoke Zarathutrea - Nietzsche

Everybody wants to be an individual.

“Its good to be the king!”

Mel Brooks

“Wenn ich sitze,...”

“if I sit,...”

“... will ich nicht sitzen,...”

“... I do not want to sit,... ”

“... wie mein Sitz-Fleisch möchte,...”

“... as my seat meat would like to,...”

“... sondern wie mein Sitz-Geist sich, säße er,...”

“... but in the way my seat spirit would sit there,...”

“... den Stuhl sich flöchte.”

“... the chair would twist itself.”

Christian Morgenstern

Der Ästhet

Volution Photography & Illustrations by: Yoad david Luxembourg

Additional Images from:‘From Ape to Adam’ Herbert Wendt, Thames &Hudson Ltd. 1971.

Additional BMW illustration:‘BMW Driven to succeed’, Haynes Publishing 2006.

With special thanks to: Margot, Marjolein, Ralph and Karin.

Contact:

+++ Yoad David Luxembourg;Tel: +31 (0) 648196407E-mail: fortune_chickens@hotmail.com

More information on:http://www.mahku.nl/default.lhtml?cat=names&id=256&nav=fashiondesign

And on Google.com

On-line volution show at:http://www.mahku.nl/video.lhtml?filename=mahku2006_1_david.mp4&credits=YoadDavid Luxembourg

© Intellectual property, all rights reserved.

+++Yoad David Luxembourg

November 2006

This publication may not be reproduced, copied or transmitted, in formor by any means, in whole or in part, without author’s permission.