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Page 1: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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Imprint on the Economy Department of Commerce Volume One | Issue Two | January 2011

A Zealous Club Initiative

zealous.blogspot.com

[email protected]

Page 2: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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Contents

TITLE PAGE NO

EDITORIAL TEAM……………………………………….................…………..3

GET READY FOR THE FEAST OF KNOWLEDGE

CURRENT NEWS HIGHLIGHTS..................................................................4. RATE CHECK………………………….................………..................…………….……..5

ARTICLES SERVICE LEARNING.......………………..………….………….................……….….….6 E-WASTE AWARENESS AND MANAGEMENT...........................................7 WHEN BRAND AMBASSADORS GO WRONG......…….……….......................8 MARKET WATCH…………………………………….………………..................………....9 MUTUAL FUND INVESTMENTS................................................................11 MARKET OUTLOOK..................................................................................12 INFLATION IS LIKELY TO STAY HIGH….......…........……………......................13 SWISS BANK.............................................................................................14 DID U KNOW?..........................................................................................15 FUN ZONE................................................................................................16

SUCCESS STORY- GUESS WHO..................................................................17

COMPANY INITIALS...................................................................................18 DEPARTMENT OF COMMERCE ACTIVITIES……………………..................……..19

Page 3: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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EDITORIAL TEAM

DEPARTMENT COORDINATORS

Mrs Nithila Vincent and Mrs. Anuradha P.S

FACULTY INCHARGE

Mr. Shinil Sebastian and Mr. B.M Manjunath

STUDENT COMMITTEE

SAMPREETHA K.N

VI SEM BCOM D

PRESIDENT ‗ZEALOUS‘ CLUB

KUSHAL

VI SEM BCOM B

DHARSHANA NAIR

IV SEM BCOM D

SHIBIN SAMUEL

VI SEM BCOM C

ASHWINI CHANDRA VI SEM BCOM A

SHARNITHA VI SEM BCOM A

Page 4: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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Get Ready for a

Feast of Knowledge

Current News Highlights

I GATE buys major stake in PATNI

World bank issues first yuan- denominated bond

Star union Dai_ichi life partners UBI

Arab petroleum to sell stake in ACBC to Aditya BIRLA GROUP

SBI , AIRTEL join hands for banking services

SONY to invest over $1 b to double capacity for CCD & CMOS image sensors

Centre approves Rs. 1200 crore equity infusion in AIR INDIA

SBI to raise 1200 crore through bonds

Public equity issues mobilise record Rs 69192 crore in 2010

Coca-Cola, ISB to set up retail academy

Page 5: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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Rate Check

PARTICULARS CURRENT RATES

INFLATION 8.33% GDP 8.90% REPO RATE 6.5% REVERSE REPO RATE 5.5% STATUTORY LIQUIDITY RATIO(SLR) 24% CASH RESERVE RATIO(CRR) 6.0% GOLD- Per gram

Per kilo Per ounce

` 1967.43

` 1967446

` 61194.4240,131

SILVER-Per kg ` 40283

SENSEX 18862.26 NIFTY 5654.75 NASDAQ 2739.50 DOWJONES 11985.40 HANG SENG 23,683.97

NYSE 8207.06

As on Jan 2011 Martina (II B.COM D)

Page 6: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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The need of the hour – Service Learning

To change the face of society, we all have to be social change agents, in one form or the other. The course of an

entire race can be determined in one of the most powerful areas where a large segment of society gathers – that

of the classroom. This is where one of the simplest forms of selfless giving is taught – the teacher pouring out

all of his/ her knowledge to a gathering of knowledge-hungry individuals. What do the students in their turn do?

They use the knowledge amassed, in various areas of life, both for one‘s own betterment, as well as for the

people around them. This is where the concept of service learning can come in.

Service Learning is a method of teaching through which students apply their academic skills and knowledge to

address real-life needs in their own communities.

Service Learning provides compelling reasons to learn: it teaches the skills of civic participation and develops

an ethic of service and civic responsibility. By solving real problems and addressing real needs, students learn to

apply classroom learning to a real world context, rendering valuable services to communities.

To enable the concept of service learning be a reality, the following may be considered:

1. Integrating the concept with the curriculum, and building upon existing disciplinary skills.

2. Active participation of students in community building projects that integrate knowledge gained in the

classroom. Moreover, students must have the opportunity to select, design, implement and evaluate

their service activities.

3. The curriculum should provide ample opportunities that enable the students to bring experiences back

to the classrooms. This will encourage a sustained interest in the activities, create more impact and

make the exercise more relevant. The student identifies himself as a social change agent.

4. The services of the CSA and NGOs may be utilized. This will enable identification of genuine needs,

mentoring wherever essential and availability of resources needed for completion of projects.

5. Community members who are actual recipients of services can be actively involved in determining the

type and extent of service activities.

6. At the end of a project, provisions can be made for assessment, constructive feedback and reflection,

which can provide information regarding the ‗learning‘ that took place. This can increase motivation

levels, provide sustainability of the programme and replication of desirous and positive service

activities, maybe into other communities.

As educationists, there are various benefits in integrating the concept of service learning in our classrooms.

To mention a few:

1. Addresses the needs of the community.

2. Enriches, enhances and increases the quality and standards of classroom learning.

3. Fosters the development of civic and social responsibility.

4. Enables long-term retention of classroom knowledge by empowering students as facilitators of societal

development.

5. Focuses on the relevancy of education in a practical world and prepares students for careers.

6. Aids in inculcating positive qualities of leadership and citizenship in students.

7. Encourages faculty to be innovative and creative.

8. Contributes to the mission of the university in attaining overall excellence by focusing on service.

9. Encourages each individual to be a responsible citizen, by integrating values of service and civic

responsibility in our personal lives.

10. Provides much needed assistance to NGOs and NPOs, in the form of willing volunteers.

Thus, as a community that is the backbone of any nation that focuses on onward development, there is so much we can do in

underlining our roles as responsible citizens and change agents. Let us be those change agents, and attain excellence through service.

Rajani Roshan John

Assistant Professor

Department of Commerce

Christ University

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E -waste awareness and management – Need of the Hour How many times have you disposed of a piece of electronic equipment like computers, servers, main

frames, monitors, TVs & display devices, telecommunication devices such as cellular phones &

pagers, calculators, audio and video devices, printers, scanners, copiers and fax machines besides

refrigerators, air conditioners, washing machines, and microwave ovens, e-waste also covers

recording devices such as DVDs, CDs, floppies, tapes, printing cartridges, hairdryer; in fact anything

with a plug on it etc. This waste arises due to: advancement of technology, change in fashion, style

and status or end to their life like batteries.

E-wastes are considered dangerous, as certain components of some electronic products contain

materials that are hazardous, depending on their condition and density. The hazardous content of these

materials pose a threat to human health and environment. The most dangerous form of burning e-

waste is the open-air burning of plastics in order to recover copper and other metals. The toxic fall-out

from open air burning affects both the local environment and broader global air currents, depositing

highly toxic by products in many places throughout the world.

In India, the electronic waste management assumes greater significance not only due to the generation

of our own waste but also dumping off-waste particularly computer waste from the developed

countries. For example at present Bangalore alone generates about 8000 tonnes of computer waste

annually and in the absence of proper disposal, they find their way to scrap dealers. Due to the lack of

governmental legislations on e-waste, standards for disposal, proper mechanism for handling these

toxic hi-tech products, mostly end up in landfills or partly recycled in a unhygienic conditions and

partly thrown into waste streams.

Thus proper management is necessary while disposing or recycling e -wastes. Many of these products

can be reused, refurbished, or recycled in an environmentally sound manner so that they are less

harmful to the ecosystem. Recycling of these goods has a number of benefits in terms of efficient use

of natural resources,

Digital access in developing countries, and economic growth due to the development of a

recycling industry in developing countries.

Secondly by reducing both the quantity of hazardous materials used in the process and the

amount of excess raw materials in stock, the quantity of waste generated can be reduced.

Wastes containing different types of metals can be treated separately so that the metal value in

the sludge can be recovered.

Instead of open burning of e waste, A number of physical and chemical techniques are available

to reclaim a waste material such as reverse osmosis, electrolysis, condensation, electrolytic

recovery, filtration, centrifugation etc. For example, a printed-circuit board manufacturer can use

electrolytic recovery to reclaim metals from copper and tin-lead plating bath. Inspite of all this

much more is there to do, not only at the govt. level, companies‘ level but also as the consumer

level.

Pooja Jain Assistant Professor Department of Commerce

Christ University

Page 8: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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WHEN BRAND AMBASSADORS GO WRONG

“The fundamental premise of brand ambassadors is about translating the goodwill of a celebrity onto a consumer and

linking them to brand traits”

When US swimmer Michael Phelps was tugging away on a bong at a frat party last year, it‘s unlikely he

contemplated that his actions would cause Kellogg execs to choke on their Corn Flakes when they opened their

morning papers. reports on celebrity endorsements gone bad.

The problem for Phelps, of course, was that the American Olympic gold medalist swimmer was mid - way

through a brand ambassador campaign for the cereal giant and someone at the uni party captured it all on a

camera. Bonging-on is an awkward fit with Kellogg‘s wholesome image, hence Phelps‘ hasty sacking.

The incident is the latest in a line of recent celebrity endorsements that have gone horribly awry. But is always

best for a brand, such as Kellogg to axe a misbehaving brand ambassador?

The scenario may seem cut and dry – celebrity messes up, brand dumps celebrity. But there are so many

variables when it comes to the indiscretion perpetrated, and the nature of the brand in question, that it‘s rarely as

simple as this.

In Phelps‘ case, backers including Hilton, Omega and Subway have said they are standing by him. Also in the

United States, R&B singer Chris Brown‘s alleged assault of his pop star girlfriend Rihanna led to Wrigley

suspending an ad campaign featuring him. However, the gum manufacturer stopped short of severing ties with

Brown.

The performance, and public perception, of a brand ambassador is also a deciding factor in whether public

outrage is generated by a star‘s slip- ups. The well-documented personal life of cricket star Shane Warne hasn‘t

prevented him landing lucrative deals with 888 Poker and Advanced Hair Studio. ―The brand ambassador has to

be in-sync with the brand they are promoting,‖ says Chris Giannopoulos, director of client management at IMG.

―With sportspeople, the public are very forgiving if the person is performing well.

Nevertheless, sponsors are often spooked when they are associated with individuals with colorful personal lives,

especially if that color is provided by illegal drugs. AFL star Ben Cousins, now with Richmond, found that his

attempts to return to the game following a misconduct ban and rehab were hampered by uneasiness from the

sponsors of St Kilda, Brisbane and North Melbourne, three potential suitors. Cousins‘ manager said he was

―dumbfounded‖ by the alleged interference, but it‘s clear that brands have to have a decisive response when

they sail close to controversy.

Although public mishaps often lead to a personality, and, by association, a brand, receiving media ridicule, the

damage is rarely long-term.

Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

Britney Spears and Madonna (who provoked a Christian boycott of the soft drink following her Like a Prayer

film clip) all spruiking the brand in the past 20 years. It‘s doubtful that the numerous controversies involving

these personalities have caused lasting damage to Pepsi.

―I don‘t think brands spend enough time analyzing potential brand ambassadors,‖ says Octagon‘s Nicholls.

CONCLUSION –

There is no 100% guarantee about any person‘s behaviour, but it‘s a big investment to have a brand ambassador

and more time could be spent choosing them.‖

Despite this, hiring and firing miscreant public figures isn‘t cheap and brands are advised to think carefully

before choosing brand ambassadors.

“Kellogg, for one, will certainly be keeping close tabs on whoever replaces Phelps”.

Girish.S

Assistant Professor

Department of Commerce

Christ University

Page 9: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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MARKET WATCH

INDIAN OIL CORPORATION BHARAT PETROLEUM

PRICE INFORMATION AND PERFORMANCE

52 WEEK HIGH 456.90

52 WEEK LOW 273.05

CAPITAL GAIN 183.85

% OF RETURN 67.33%

Indian Oil Corporation the last traded price as on 27th Jan 2010 was in the NSE market at 328.80 which was a loss in the market. But whereas when you look at the trend of Bharat Petroleum there was a positive movement in the market but not to a greater extent the share value for 52 week high is 840.00 and the low price it could drill down is to 488.40. In spite of raising petrol price by Rs

2.50 a litre on Saturday, India's largest fuel retailer Indian Oil Corporation says it is still losing Rs 1.22 on each litre of the fuel it sells since global crude oil price is ruling at two-year high levels. "Based on current price levels in the international oil market, the desired increase in the retail selling prices of petrol in a market like New Delhi should have been Rs 3.72 per litre. However, IOC has chosen to soften the impact on the customer by increasing the price by Rs 2.50 a litre (from January 16)," the company said in a statement here. The company said it has not passed on the balance required increase of Rs 1.22 per litre. However, with the persistent rising trend in global oil prices, the average prices of the Indian crude basket have gone up from $87.83 per barrel in December to the current level of $92.31 a barrel. Due to rise in price of petroleum can also be a reason where the share price of the oil and petroleum companies are not performing.

SHIBIN (III B.COM C)

52 WEEK HIGH 840.00

52 WEEK LOW 488.40

CAPITAL GAIN 351.6

% OF RETURN 72%

Page 10: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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NIFTY BSE SENSEX

The BSE benchmark Sensex fell over 285 points to 18,684.43 amid rising food inflation and fears of further hike in interest rates, as investors adjusted positions on the last day of monthly derivatives contracts.

The Bombay Stock Exchange benchmark index Sensex dropped 285.02 points following reports that the food inflation has moved up marginally to 15.57% for the week ended January 15, from 15.52% in the previous week.

The gauge had lost 182 points in the previous session, after the Reserve Bank of India had increased key rates for the seventh time since last March, revising upwards inflation forecast to 7% for this fiscal end from 5.5%.

Besides, investors and funds unwinding their pending positions on the last day of the current month's settlement in the derivatives segment also effected the trading sentiment.

After a higher opening, the Sensex remained volatile throughout the session, touching a high of 19,086.69 and a low of 18,656.05.

The broad-based National Stock Exchange index Nifty dipped below 5,600 points level before closing 83.10 points down to 5,604.30, with stocks of banking and interest related sectors suffering the most.

Brokers said the initial gains got erased as overseas investors felt that the near-term outlook of the economic growth looked far from promising, and tried to find better prospects elsewhere.

They said further rise in food inflation this week matching with the RBI forecast raised concerns among investors of a further hike in policy rates to tame overall price rise.

In 30 BSE benchmark components, 28 stocks fell, while Tata Consultancy Services and Tata Motors ended with gains. The two most-heaviest, with 23% weightage on the index, fell -- Reliance Industries dropped by Rs 15.55 to Rs 943 and Infosys Technologies by Rs 58.90 to 3,195.20.

With the selling pressure spreading over a wide-front, the midcap index lost 1.88% to 7,087.16 and smallcap index by 1.35% to 8,864.23.

SHIBIN (III B.COM C)

Page 11: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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MUTUAL FUND INVESTMENTS

Best mutual funds to invest

Fund name &Fund category

Equity : Tax planning Returns(%) Value Research Ratings

3months 6months 1 year

3 year

5 year

Canara robeco equity tax saver

-7.9 3.45 17.9 6.5 20.5 *****

HDFC tax saver -8.26 5.94 16.54 4.99 16.04 *****

ICICI prudential tax plan

-10 4.22 13.27 3.59 16.78 ****

Equity Large cap

HDFC top 200 -8.12 7.2 16.7 7.74 21.29 *****

Birla sun life front line equity plan

-6.76 6.51 10.13 3.85 21.26 *****

Hybrid Debt oriented conservative

HDFC MIP long term -0.96 3.61 8.82 9.52 11.59 *****

Reliance MIP -1.18 2.58 7 12.52 11.84 *****

SHINIL SEBASTIAN

Assistant Professor Department Of Commerce

Christ University

Page 12: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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Market outlook Inflation continues to remain high and policy makers believe that higher inflation

is mainly due to fiscal and monetary profligacy of the last two years, as part of

countering economic slowdown.

Despite higher inflation growth rate is expected to remain high due to higher

consumption demand driven by rising income growth expectations in urban and

rural areas.

After the reshuffle of ministers, policy makers appear confident of a pickup in

government spending on infrastructure, particularly roadways.

It seems difficult to the government to stick on fiscal deficit target of 4.8% of

GDP in FY12 as the chances of reducing fertilizer or fuel subsidies appear remote.

Fiscal slippage is also likely if the government implements the Right to Food Bill,

which is expected to cost 1- 1.5% of GDP.

High inflation and increasing commodity prices are likely to affect profit margins

of manufacturing companies. Maruti Hero Honda and Apollo Tyres are appearing

uniformly concerned over raw material cost pressure, which would affect their

margins. Despite robust demand environment, it would be difficult for

manufacturing companies to pass on the entire cost increase to customers.

In this scenario, it looks better to be a little more cautious on the overweight

stance on the automobile sector and the outlook on engineering and construction

has turned more positive.

Outlook on companies with more pricing power with low elasticity of demand

such as liquor, tobacco etc, companies in the regulated utility services such as

power and companies that are geared to global recovery and immune to potential

tightening (e.g IT services) appear relatively safe in the present environment.

Buy GVK Power & Infrastructure –TP Rs.44

Buy cover is initiated on GVK Power & Infrastructure with a target price of Rs.44 over one

year.

GVK Power is a diversified infrastructure asset owner and it is one of the few companies

that offer exposure into infrastructure assets in India.

The company has plans to start monetizing Mumbai airport related real estate assets in FY12.

Monetisation of 1 million sqft of freehold land is expected in FY12. Regulatory clearances

for the same have been pending and the process for regulatory clearances is expected to

commence by 2QFY12. This would bring a positive catalyst for the stock.

There has been concerns regarding the debt related to Bangalore airport but this would

subside shortly as the company is planning to sell some of its stake in its airport holding

company to at least partly repay the airport related debt.

The company has had a private equity deal to fund its power related expansion plans and it

has well positioned in the power expansion funding after the deal. The deal has valued

GVK‘s stake at Rs.28 per share for part of its power portfolio.

Power and highway assets provide a base for stable cash flow to the company, which can be

deployed for further expansion. Company‘s revenue is expected to grow at 25% CAGR and

the cash profit by 44% CAGR over FY11 –FY14.

The stock is recommended with a one year target price of Rs.44.

May provide a sentiment boost to the stock.

SHINIL SEBASTIAN Assistant Professor

Department Of Commerce Christ University

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Inflation likely to stay high hurting growth: RBI The Reserve Bank today said demand- supply mismatch and rising global commodity prices would

continue to put pressure on inflation, which could hurt the economic growth.

"Persistent high inflation could endanger the growth objective and also amplify risks to inclusive

growth, containing inflation will have to be the predominant objective of monetary policy in the near-

term," RBI said in its macroeconomic review released on the eve of the quarterly policy.

It said that the upside risk to inflation have increased and supply side constraints and high global

commodity prices could dampen the impact of tight monetary policy.

"While inflation is likely to soften in coming months it is likely to stay elevated above the earlier

anticipated path," it said. The RBI has projected overall inflation to be at 5.5 per cent by March end.

The overall inflation for December shot up to 8.43 per cent on high prices of food items, from 7.48

per cent in November.

The RBI said continued high food inflation is the main cause of overall inflation holding up, adding

that return of inflation to a more acceptable level would be gradual.Ahead of the third quarter

monetary policy review, the RBI said demand-supply mismatch in certain food items would keep

prices high.

"The upside risks to inflation, particularly from the impact of supply rigidities and hardening

commodity prices have increased, which could dampen the expected impact of monetary policy to

some extent," it said.

The food inflation for the week ended January 8 stood at 15.52 per cent. It had shot up to 18.32 per

cent in the end of December on high prices of vegetables, including onion.

"Persistence of food inflation has become a primary impediment to faster moderation of inflation," it

said. The RBI said supply disruptions in many commodities and indications of further quantitative

easing by some advanced economies have pushed up prices globally.

"Domestic prices are now significantly impacted by the global commodity price movements, and

hence, rising international prices are an important source of upward risk to domestic inflation," the

RBI said.

The risks to generalised inflation cannot be overlooked as inflation expectations are currently ruling

high. Anchoring inflationary expectations would be necessary to mute the second-round impact of

supply-side shocks, it said

Shruthi.N (I B.COM E)

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Swiss bank – The Disguise Savour

This is so shocking…….wish black money deposits was an Olympics event….India would have won

a gold medal hands down. The second best Russia has 4 times lesser deposit. US is not even there in

the counting in top five !! India has more money in swiss banks than all the other countries combined

.

Recently, due to international pressure, Swiss government. agreed to disclose the names of the

account holders only if the respective government formally asked for it. Indian govt. is not asking for

the details…….no marks for guessing why ????We need to start a movement to pressurize the govt. to

do so !! this is perhaps the only way, and a golden opportunity, to expose the high and mighty and

weed out corruption !!

Is India poor, who says? Ask Swiss banks With personal account deposit bank of $1500 billion in

foreign reserve which have been misappropriated, an amount 13 times larger than the country‘s

foreign debt, one needs to rethink if India is a poor country?.

DISHONEST INDUSTRIALISTS, scandalous politicians and corrupt IAS, IRS, IPS officers have

deposited in foreign banks in their illegal personal accounts a sum of about $ 1500 billion, which have

been misappropriated by them.

This amount is about 13 times larger than the country‘s foreign debt. With this amount 45 crore poor

people can get Rs 1,00,000 each. This huge amount has been appropriated from the people of India by

exploiting and betraying

them.

Once this huge amount of black money and property comes back to India , the entire foreign debt can

be repaid in 24 hours. After paying the entire foreign debt, we will have surplus amount, almost 12

times larger than the foreign debt. If this surplus amount is invested in earning interest, the amount of

interest will be more than the annual budget of the Central government. So even if all the taxes are

abolished, then also the Central government will be able to maintain the country very comfortably.

Some 80,000 people travel to Switzerland every year, of whom 25,000 travel very frequently.

―Obviously, these people won‘t be tourists. They must be travelling there for some other reason,‖

believes an official involved in tracking illegal money. And, clearly, he isn‘t referring to the

commerce ministry bureaucrats who‘ve been flitting in and out of Geneva ever since the World Trade

Organisation (WTO) negotiations went into a tailspin!

Black money in Swiss banks — Swiss Banking Association report, 2006 details bank deposits in the

territory of Switzerland by nationals of following countries:

Top five India—- $1,456 billion

Russia —$ 470 billion

UK ——-$390 billion

Ukraine - $100 billion

China —–$ 96 billion

Sampreetha K.N (III B.COM D)

Page 15: Volume One | Issue Two | January 2011 - Christ University · 2016-08-23 · Pepsi, for instance, has a questionable policy when it comes to celebrity endorsement, with Michael Jackson,

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WIKILEAKS

Did u know?

WikiLeaks is an international non-profit organisation that publishes submissions of private, secret,

and classified media from anonymous news sources and news leaks. Its website, launched in 2006

under The Sunshine Press organisation claimed a database of more than 1.2 million documents within

a year of its launch WikiLeaks describes its founders as a mix of Chinese dissidents, journalists,

mathematicians, and start-up company technologists from the United States, Taiwan, Europe,

Australia, and South Africa Julian Assange, an Australian Internet activist, is generally described as

its director. The site was originally launched as a user-editable wiki, but has progressively moved

towards a more traditional publication model and no longer accepts either user comments or edits.

In April 2010, WikiLeaks posted video from a 2007 incident in which Iraqi civilians and journalists

were killed by US forces, on a website called Collateral Murder. In July of the same year, WikiLeaks

released Afghan War Diary, a compilation of more than 76,900 documents about the War in

Afghanistan not previously available for public review. In October 2010, the group released a package

of almost 400,000 documents called the Iraq War Logs in coordination with major commercial media

organisations. This allowed every death in Iraq, and across the border in Iran, to be mapped. In

November 2010, WikiLeaks began releasing U.S. State department diplomatic cables.

Insurance file

On 29 July 2010, WikiLeaks added a 1.4 GB "Insurance File" to the Afghan War Diary page. The file

is AES encrypted and has been speculated to serve as insurance in case the WikiLeaks website or its

spokesman Julian Assange are incapacitated, upon which the passphrase could be published, similar

to the concept of a dead man's switch.Following the first few days' release of the US diplomatic cables

starting 28 November 2010, the US television broadcaster CBS predicted that "If anything happens to

Assange or the website, a key will go out to unlock the files. There would then be no way to stop the

information from spreading like wildfire because so many people already have copies.CBS

correspondent Declan McCullagh stated, "What most folks are speculating is that the insurance file

contains unreleased information that would be especially embarrassing to the US government if it

were released."

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Fun zone

Quiz

1. What is the title of

autobiography of JRD TATA?

2. “It happened in india” is

the autobiography of

whom?

3. “IMAGINING INDIA”

recently published book

authored by?

4. Name of the family store

owned by Kumar Mangalam

Birla?

5. “Net safe credit card “ is

introduced by which bank?

6. Ab khulke jeeyo India” is

the advertisement slogan of

which company?

7. Who is the founder of Air

Deccan?

8. “Express yourself” is the

punchline of Airtel then

“Experience yourself “ is the

tagline of whom?

9. Who was the founder of

DABUR INDIA LTD?

10.What is the name of the

series of mobile

shgowrooms set by Reliance

communications?

Sukanya (III Bcom D)

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BUSINESS-CROSSWORD PUZZLE

1 2 3 4 5 6 7

9

8 10 11

12 13 14

15 16 17 18 19

20

21

22

23

Across Down

1.A type of property that belongs to an

individual entity

5.If payment for a service is received in

Convertible forex, it qualify as.......of services

8. A sports channel

9.form of consumption tax

10. Analysis refers to the concept of collecting

Info. and attempting to spot a pattern in info.

11. Currency of Mexico.

12.Sec. 81 of company law deals with this issue

14.An option agreement which puts upper limit

on interest rates.

15.Owner of Deccan chargers for IPL-4

19.Very bad period of recession for industry

20.earning after deducting all expenses

21.opposite to close

22.Waste material used to protect and load

Securing cargo during transportation.

23. To pay money usually in exchange of goods

Or services

1.operating income+interest income-interest

expenses=....................income

2.I am chairman of one of India's largest

Corporation, planned to retire in 2012 .

3. Contract to keep offer open for a fixed pd.

during which offeror can't withdraw the offer.

4.Use of fixed charge to increase the return

6.A simple derivative with standard features

7.Divesting a major product line or market in

….................. strategy

13. IT & Software development company

15.conribution gift or subsidy

16.Rate of income received by investor

17. Deferred tax is the tax effect of........difference

18.A rate of return used in capital budgeting to

measure the profitability of investment.

19. Ownership shares in corporation.

20.a communication device

Abhishek MODI (III B.COM D)

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18

Success Story- Guess Who? Born -23rd October 1957.

Chairman and managing director.

In 2007, he was awarded the Padma Bhushan, India's third highest

civilian honor.

In just 10 years he built his business.

His business has partnership with AXA insurance.

His company serves 190 million customers (and counting) across

different countries.

A first generation entrepreneur, he started his first business in

April 1976 at the age of 18, with a capital investment of Rs 20,000

(U$500) borrowed from his father.

He has 2 brothers.

His first business was to make crankshafts for local bicycle

manufacturers.

His name was 16 on its 2009 list of the world's top 25

philanthropists.

He was also named as top philanthropist of the Year at the Asian

Awards 2010 in London.

He is the son of a politician.

He is a well-known Indian Telecom King.

BHARTHI AIRTEL - SUNIL MITTAL

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19

Initials

ASHWINI CHANDRA (III B COM B)

INITIALS COUNTRY MEANING

Ltd India Public Limited Company

AB Sweden Incorporated(aktiebolog)

AG Germany incorporated(aktiengesellschaft)

A/S Norway Incorporated( aksjeselskap)

Bhd Malaysia Incoporated (Berhad)

Cia Spain Company (compania)

Cie France Company (compagnie)

Gmbh Germany Limited Liability Company (Gesellschaft mit beschranketer Haftung)

KK Japan Joint Stock company (kabishiki Kaisha)

Ltda Glatin Limited Liability Company ( limitida)

NV Netherlands Incorporated (Naamlose Vennootschap)

Oy Finland Incorporated (osakeyhtiot)

PLC or Ltd Britain Public Limited Company

P.T Indonesia Limited Company (perusahaan Terbatas)

PTE Singapore Private Limited Company

PTY Australia Proprietary

SA France, Spain, etc Incorporated (Societe Anonyme/ sociedad Anonima)

S.A.R.L Brazil Incorporated (Societe Anonima de responsabilidade limitada)

SPA Italy incorporated ( societa per azioni)

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20

DEPARTMENT OF COMMERCE – ACTIVITIES

1. VISIT TO BANGALORE STOCK EXCHANGE

Our class visited Bangalore Stock Exchange (BGSE) on 4th August 2010. We departed from

college at around 11:20 am and reached BGSE situated on J.C. Road at 11:45 am.

The sensex points moving in a ring format caught our attention. Then, we were guided to the

entertainment hall, where Mr. Prabhakar, training and development manager who gave a brief

lecture about the theoretical aspect of the Stock Exchange. The lecture included the following

points:

BGSE is a sub-broker of BSE and NSE

Role of SEBI

Trade pre-requisites

Trading procedures

Stock Indices

The class was then divided into groups of 10 each. The groups were lead to the trading hall.

Each group was headed by an individual broker who showed the students actual working or

movement of indices. The trading sheet was shown to us by brokers.

The brokers patiently cleared all our doubts which helped us to know the practical aspect of

stock market. Details and qualification to be a broker was also briefed. We were also

informed about the documents to be submitted and procedure to be followed In order to be

eligible for trading

Practical knowledge is the application of theoretical knowledge. This visit helped us to apply

the things that we studied in class practically. Hence it was an enriching experience which

motivated us to invest in stocks and shares. Sindhu R (II B.COM D)

E-Waste Awareness Campaign

The Christ University Department of Commerce, in association with the Centre for Social Action, held an E-

Waste Awareness Campaign on 21st December 2010. The inauguration of the Campaign was graced by the

presence of the Chief Guests Prof. J. Subramanian, Registrar of Christ University and the Dean of Commerce

and Management, and Prof. Johnny Joseph, Director of Centre for Social Action, Christ University. Mr.

Pramod, representative of the Centre for Sustainable Development and Ms. Vinutha Devi, consultant for

Paradigm Environmental Strategies Private Limited, were the special invitees to the inaugural campaign.

Ms. Vinutha gave a presentation on the concept of e-waste, its constituents, why it is such a great cause for

concern and what can be done to ensure safe disposal and recycling of e-waste. It was a very informative and

eye-opening session. The session was well-received.

Immediately following the inaugural session, there were street plays on the same theme, presented by the

students of the Commerce Department. It did help, to a certain extent, in creating awareness for students on the

campus. Posters were also put up on the topic, in and around the campus.

A poster-painting competition was also conducted. The prize winners are as follows:

First place: Deepa (0910337) and Aileena (0910308)

Second place: Umme Salma (08D0033), Padma Bati (08D0055) and Ghousiya Khanum (08D0353)

Third place: Shwetha (0910371), Sukanya (0910374) and Sowmya T. John (0910373)

More competitions and activities will follow, and good contributions will be recognized.

RAJANI ROSHAN

Assistant Professor

Department Of Commerce

Christ University

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FUN ZONE -ANSWERS

CROSSWORD

P E R S O N A L E X P O R T

R A P E P E

R T T V A T P T

T A I E R

A N E O T R E N D P E S O

X N A N

R I G H T H C A P

E C H

G A Y A T R I S L U M P

R I I R P A T E

A E M R A O P E N S

N L I G C T

T D U N N A G E K

G R S P E N D

Quiz answers

1.Beyond the last blue mountain

2.Kishore biyani( the chairman of FUTURE

GROUP)

3.NANDAN NELAKANI

4. MORE

5. HDFC

6.SAMSUNG

7. CAPTAIN GOPINATH

8. TAMIL NADU TOURISM

9.S.K.BURMAN

10.WEB WORLD