Volume 1 Knowledge Workflow Market Profiler

MARKET PROFILE

Included Elements

Market: Aquaponics

Includes:

Amazon.comProfile

ClickBank.com Profile

AdWords Competition

Forum Analysis

Keyword Research

Analysis

Search Engine Landscape

Final Results For Your

Market

Final Synopsis

Introduction To Knowledge Workflow Market Profile

This document contains a “Formula” we devised for determining how profitable a

niche market is going to be, before we ever enter the market.

By following the instructions in the document form start to finish, and entering the

correct data into each field, we’re able to give each market a “score” and instantly

see not only whether or not a market is going to profitable, but exactly *how

profitable* it’s going to be.

Using this method is a way to accurately identify the markets that you should focus

most of your efforts on, which will save you more time and make you a lot more

money, a lot faster.

This particular Market Profile Focuses on “Aquaponics.”

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Amazon Profile

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What we want to find out here, is if there are any books on this topic that are being sold by Amazon.com. The general rule is that if a physical book can be sold online on a given topic, then it can be sold online in downloadable format as well.

So, we are looking first to answer the question: Are there any books on this topic?

---- YES

If you answered NO, then stop now and go find another market. This market is not worth pursuing. If the answer is yes, then

next we want to take a closer look at these books.

How many books are there at Amazon that closely match the topic?

---- 16

Fill out the tables below for the top 3 books. If therearelessthan3, just fill out the appropriate number of tables.

We want to find out:

A. How well the books are selling. We can do this by looking at their “Rank” in the Amazon.com marketplace.

B. How passionate are people about the topic? We can answer this question by checking to see how many “Reviews” a book gets.

Book#1

Book Title: Aquaponic Gardening: A Step-By-Step Guide to Raising Vegetables and Fish Together

Book Author: Sylvia Bernstein URL: http://www.amazon.com/Aquaponic-Gardening-Step---Step-

Vegetables/dp/086571701X/ref=sr_1_2?s=books&ie=UTF8&qid=1320557000&sr=1-2

Number of Reviews: 13 Rankin Overall Marketplace: 1,295 Native Marketplace: Books > Outdoors & Nature > Ecology > Natural Resources > Fisheries &

Aquaculture Rankin Native Marketplace: 1

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Book#2

Book Title: The Wonder of Aquaponics: A Complete Guide of Aquaponics & Step-by-step Instructions of Building Home Aquaponics System in Your Backyard

Book Author: Rosemarie R. Mosquera URL:

http://www.amazon.com/dp/B005S4FV0C/ref=sr_1_17?s=books&ie=UTF8&qid=1320557022&sr=1-17

Number of Reviews: 1

Rank in Overall Marketplace: 50,203 Native Marketplace: Kindle Store > Kindle eBooks > Nonfiction > Science > Nature & Ecology > Natural

Resources > Fisheries & Aquaculture Rank in Native Marketplace: 1

Book#3

Book Title: DIY Aquaponics Book Author: Jamie Brown URL: http://www.amazon.com/DIY-Aquaponics-

ebook/dp/B004C447EA/ref=sr_1_21?s=books&ie=UTF8&qid=1320557022&sr=1-21

Number of Reviews: 0 Rank in Overall Marketplace: 76,937 Native Marketplace: N/A Rankin Native Marketplace: N/A

Top3Factors:

Book Number of Reviews Rank in Marketplace #1 13 1,295 #2 1 50,203 #3 0 76,937

What is the average number of reviews for these 3 books?

4.67

What is the average sales rank?

42,812

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Click Bank Profile Next, we want to see if people are already selling downloadable information products in this market. The easiest and fastest way to find this out is to query the ClickBank.com marketplace. Here, we’re going to look at book title, gravity, and cost. What Is the Total # of Direct competitors at Clickbank?

3 If there is only one, list the details in the box below under “Book 1.” List up to 3 in the boxes below, in the order in which they appear in the ClickBank marketplace.

Top3:

Book#1:

Book Title: Aquaponics 4 You

URL: http://www.aquaponics4you.com/?hop=0

Gravity: 48.00

Book#2:

Book Title: Secrets of Successful Aquaponics

URL: http://www.aquaponicsfishsystem.com/info/?hop=0 Gravity: 0.0

Book#3:

Book Title: Easy! Do-it-yourself Aquaponics URL: http://www.easydiyaquaponics.com/?hop=0 Gravity: 2.16

What is the average gravity?

16.72

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AdWords Competition

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Is the product vendor and/or affiliates advertising an information product on Adwords in this market?

If yes, how many?

n/a

Type your main keyword into Google and paste your screenshot below:

Main keyword typed:

Aquaponics Paste your screenshot below, circling the advertisers in red:

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Forum Analysis

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When you type the root word +”forum” into Google, do any forums emerge in the top 10 results?

YES

If you answered “no,” then skip to the next section.

How many?

9 Take the top 2 or 3 forums that you find (if any), and fill out the box below.

Forum Name Number of Users Online URL

Backyard Aquaponics

66 http://backyardaquaponics.com/forum/

Aquaponics HQ

197 http://www.aquaponicshq.com/forums/forum.php Pratical Aquaponics Forum 26 http://www.aquaponics.net.au/forum/

What is the average number of users online in these forums?

96.33

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Keyword Search Analysis

Here, we want to find out if enough people are searching for this information in the Internet. If yes, then it means that it will be easy to get lots of traffic. If no, then it will be more difficult to get traffic. What is your root keyword?

Aquaponics

How many searches per month does your root keyword get? Global Monthly Searches: 135,000

List your top 10 keywords by search volume in the table below:

Keyword Avg. Searches per Month

Aquaponics 135000 Aquaponics how to 135000 What is aquaponics 135000 How to aquaponics 135000 Aquaponics system 12100 Aquaponics systems 9900 Aquaponics fish 4400 Fish aquaponics 4400 Fish for aquaponics 4400 Backyard aquaponics 3600

What is the total search volume per month of your top 10 keywords?

578, 800

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Search Engine Landscape

In the last section, we determined how much search volume there is in your market. But just because there is a lot of search volume, it doesn’t mean that it will be easy for you to get search engine rankings.

We need to find out now if there are enough “Moneywords” in this market. A “Moneyword” is a keyword that you can get

easy rankings for. If there are enough Moneywords, then this is a very good sign.

Keyword Avg.Searchesper Month Moneyword rating

Aquaponics how to 135,000 Excellent Aquaponics systems 9,900 Good Aquaponics fish 4400 Excellent Fish aquaponics 4400 Excellent Aquaponcis backyard 3600 Excellent Commercial aquaponics 2400 Good Aquaponics commercial 2400 Excellent Aquaponics design 2400 Excellent Aquaponics business 2400 Good Aquaponics plans 1900 Good Aquaponics at home 1900 Excellent Aquaponics tank 1600 Good Aquaponics design 1600 Good Aquaponics supply 1600 Excellent Aquaponics supplies 1300 Excellent Aquaponics farms 1300 Good Aquaponics pdf 1000 Excellent Tilapia aquaponics 1000 Excellent Tilapia for aquaponics 1000 Excellent Aquaponics forum 1000 Good

What is total search volume of the top 20 MoneyWords in this market? Paste your table below, and highlight your Moneywords:

182,100

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Final Results For Your Market

Use your questions from the previous section to fill out the table below. In Appendix I of this document, you’ll find a set of scales you can use to score your market:

Item Number Rating Score # Books on Amazon 16 Excellent 4 Amazon Avg Reviews 4.67 Good 3 Amazon Avg Sales Rank 42,812 Excellent 4 Direct Competitors Clickbank 3 Good 3 Clickbank Average Gravity 16.72 Excellent 4 Direct Adwords Advertisers in Top 10 for Root Keyword 0 Poor 1 Forums in Top 10 for RootKeyword 9 Excellent 4 Average Forum Users Online 96.33 Excellent 4 Keyword Searches Per Month on RootWord 135,000 Excellent 4

Total Keyword Searches Per Month for Top 10 Keywords 578,800 Excellent 4

Total Keyword Searches Per Month for Moneywords Found in Top 150 182,100 Excellent 4

Scale:

11‐21Poor

22‐32Fair

33‐39Good

40+Excellent

Your Final Market Score Is: 39 Good

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Final Synopsis:

Aquaponics is a system for growing plants by fertilizing them with the waste water from fish. This system provides a great way to grow organic herbs, vegetables and fruits. This system is growing in popularity due to its benefits in reducing pollution and the impacts on overfishing within the ocean.

Those who are interested in building their own aquaponics system will be interested in an overview of this system; how it works and why. Plus, in depth information will be needed on the elements of the systems elements like the fish, the plants and the worms. They will also need well organized information on how to set up and maintain this system.

At this time there are few competitors offering information on an aquaponics system through an eBook on the internet. However, judging by the interest in the forums and the high gravity through Clickbank, it is clear that there is a topic with potential to be profitable. At this time, those who are interested in this niche are willing to spend around $20 for a book. I also believe that an audio up-sell is feasible on this topic. And they would most likely be willing to invest in information monthly.

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Appendix I‐ Scales

Copyright2011Knowledge Workflow

Direct Books on Amazon:

1‐3:Poor

3‐6:Fair

6‐10:Good

10+:Excellent

Average Reviews Scale:

0:Poor

1‐5:Fair

5‐10:Good

10+:Excellent

Average Rank Scale:

500,000+:Poor

100,000‐499,000:Fair

50,000‐100,000:Good

0‐49999:Excellent

Direct Competitors at Clickbank:

0:Poor

1:Fair

2‐5:Good

5+:Excellent

AverageGravity:

0:Poor

1:Fair

2‐5:Good

5+:Excellent

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Appendix I‐ Scales

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Direct Advertisers on Adwords in Top10:

0Poor

1Fair

2Good

3+Excellent

Forums in Top 10 on Google:

0Poor

1Fair

2Good

3+Excellent

Users online in forums:

0‐9Poor

10‐19Fair

20‐49Good

50+Excellent

KeywordSearchesPerMonthonRootWord:

0‐2499Poor

2500‐5000Fair

5000‐9999Good

10000+Excellent

Top 10 Keywords Search Volume:

0‐2499Poor

2500‐5000Fair

5000‐9999Good

10000+Excellent

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AppendixI-Scales

Top 20 Moneywords Search Volume:

0-2499Poor

2500-5000Fair

5000-9999Good

10000+Excellent