volkswagen in the united states: an evolving growth story · 2013. 1. 16. · volkswagen group –...

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Volkswagen in the United States: An Evolving Growth Story Hardy Brennecke EVP & CFO, Volkswagen Group of America, Inc. Deutsche Bank Global Auto Industry Conference, Detroit, 16 January 2013

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Page 1: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen in the United States:An Evolving Growth StoryHardy BrenneckeEVP & CFO, Volkswagen Group of America, Inc.Deutsche Bank Global Auto Industry Conference, Detroit, 16 January 2013

Page 2: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

This presentation contains forward-looking statements and information on the business development of the Volkswagen Group. These statements may be spoken or written and can be recognized by terms such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates”, “will” or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast.

Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese renminbi and Czech koruna.

If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements.

We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.

Disclaimer

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Page 3: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Agenda

Volkswagen Group sales update

Volkswagen’s profitable growth in the U.S. market

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Page 4: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Agenda

Volkswagen Group sales update

Volkswagen’s profitable growth in the U.S. market

4

Page 5: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

1) Figures incl. Porsche (since 08/12); excl. Scania and MAN

World Car Market vs. VW Group Deliveries to Customers1)

January to December 2012 vs. 2011

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World: Car market: 7.2% VW Group: 11.2%

12.4%

26.2%

-8.2%-3.4%

5.9%

17.6%

4.6% 8.2% 6.0%

23.2%13.3%

23.3%

North America Western Europe Central & Eastern Europe

South America Asia PacificRest of World

Car marketCars + LCV

VW Group Car market VW Group Car market VW Group

Car market VW GroupCar market VW GroupCar market VW Group

Page 6: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Group – Deliveries to Customers by Markets1)

January to December 2012 vs. 2011

61) Figures incl. Porsche (since 08/12); excl. Scania and MAN

´000 units January to December 2011January to December 2012

8,160

3,130

548 667 933

2,570

313

9,074

3,023

644 842 1,010

3,170

385

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

VolkswagenGroup

WesternEurope

Central &EasternEurope

North America South America Asia Pacific Rest of World

+11.2%

-3.4%+17.6% +26.2% +8.2%

+23.3%+23.2%

1)

Page 7: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Group – Deliveries to Customers by Brands1)

January to December 2012 vs. 2011

71) Figures incl. Porsche (since 08/12); excl. Scania and MAN

´000 units January to December 2011January to December 2012

8,160

5,091

1,303879

3507

529

9,074

5,738

1,455939

321 60 9

550

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

Volkswagen Group

Volkswagen Passenger Cars

Audi ŠKODA SEAT Porsche Bentley Volkswagen Commercial

Vehicles

+11.2%

+12.7%

+11.7% +6.8% -8.3% +21.5%

1)

+4.1%

(since 08/12)

Page 8: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Agenda

Volkswagen Group sales update

Volkswagen’s profitable growth in the U.S. market

8

Page 9: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Group in America – Writing a New ChapterU.S. is creating profitable growth through localized models and by working as one Group

9

Top employer

VolkswagenGroup profitbefore tax

margin > 8%1

Volumes> 10 million units p.a.1

Leadingin customersatisfactionand quality

1 Global Volkswagen Group Targets/Strategy 2018

Puebla Plant Silao Plant

Chattanooga PlantHerndon Headquarters

Audi San José Chiapa Plant(SOP 2016)

Auburn Hills

Page 10: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

10

Volkswagen Group of America – Deliveries to Customers by BrandsJanuary to December 2012 vs. 2011

444,192

324,402

117,561

580,286

438,133

139,310

Volkswagen GoA VolkswagenPassenger Cars

Audi Bentley Lamborghini &Bugatti

+35.1%

+18.5%

+30.6%

+50.0%

+23.3%

1,8772,351

352 528

January to December 2011January to December 2012

Page 11: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Brand Momentum Continued in 2012

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Best sales since 1973Delivered twice the volume sold in 2009Best market share in 29 years at 3.0%2010: 20.3% Year-over-year Sales Increase2011: 26.3% Year-over-year Sales Increase2012: 35.1% Year-over-year Sales Increase

Jetta Hybrid SEL BeetleConvertible Turbo

Passat Tiguan

Page 12: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Significant Step-Up in U.S. Volkswagen Brand Sales

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224,195 235,140 230,560 223,128 213,454

256,830

324,402

100,000

200,000

300,000

400,000

500,000 +35%

+26%

+20%

2012

438,133

2011201020092008200720062005

IndustryGrowth 0% -3% -20% -18% -21% 11% 23% 13%

Souce: Autodata, Volkswagen

Page 13: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Brand

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Page 14: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Increased Localization Supports Positive Sales DevelopmentPercentage of delivered vehicles by origin; Volkswagen brand

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25%

75%

2012

39%

61%

2010

Vehicles sourced / manufactured in North AmericaVehicles sourced / manufactured outside of North America

Page 15: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Award-winning: The All New Passat

Car of the Year 2012

The Family Vehicle of the Year 2012

Best Family Car of 2012 andBest Sedan under $25,000

Top Safety Pick 2011

Best of 2012

Winner of Hot Six Comparison

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Page 16: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

1) Excluding pick-up trucksSource: Market research by Volkswagen Group of America, Inc.

0

5

10

15

2012 2013 2014 2015 2016 2017

Expected number of competitor models1) (excl. Volkswagen/Audi/Porsche)

16

BMW

ChevroletInfiniti

Jeep

Mazda

Mercedes

Competitor Introductions will Increase Diesel Awareness

Page 17: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Source: Consumer Reports

Volkswagen Brand Models Recommended by Consumer Reports Increase From Six to Ten

Recommendation History of ModelsBeetle 2.5L

CC 2.0T Eos GTI Golf 2.5 Golf TDI

Jetta GLI

Jetta 2.5LJetta TDISportwagen

2.5LSportWagen

TDIPassat

2.5LPassat

3.6LPassat

TDIRoutan Tiguan

TouaregTDI

2010

2011

2012

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Page 18: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen Group of America Business Objectives for 2013

Volkswagen Group of America achieved more than 95% volume growth since 2009: Continue to build on foundations that contribute to sustainable and profitable growth

Outperform market in 2013

Continue sales momentum in 2013 and aim to sell over 600,000 units – the first time ever

Market forecast approximately 15.0 million units in 2013, depending on economic conditions

On a consolidated basis, Volkswagen Group of America has set its sights on moving into the black this year

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Page 19: Volkswagen in the United States: An Evolving Growth Story · 2013. 1. 16. · Volkswagen Group – Deliveries to Customers by Brands1) January to December 2012 vs. 2011 1) Figures

Volkswagen in the United States:An Evolving Growth StoryHardy BrenneckeEVP & CFO, Volkswagen Group of America, Inc.Deutsche Bank Global Auto Industry Conference, Detroit, 16 January 2013