Volkswagen

Client Story

LeadGenerationforAutomotiveDealerships

July 2019

Volkswagen is one of the top German automotive brands & Europe’s largest

automotive manufacturer. Since their foray into the Indian market, they have

expanded their portfolio with a series of car launches ranging from best–selling

models to legendary brands. Volkswagen continues to develop vehicles which

foresee the future & are tailored to the needs of the Indian market.

OVERVIEW

Aim:

Start withYour Website

1

2

3

PrioritizeContent

Get Active onSocial Media

4

5

6

Drive conversions withEmail Marketing

Do OfflineMarketing

Use PPC(price per click) Ads

Establishing the Area Sales Managers as Digital Leaders to optimize digital campaigns for Lead Generation & Quality Conversions.

Estimated annual revenueof $278 billion

Employing over10,000 people

Lead Generation Process

TRAINING SYNOPSIS

With this training, Volkswagen up-skilled their Area Sales Managers

(ASM’s) in Digital Marketing.

Volkswagen collaborated with IIDE to train their ASM’s in:

Facebook Organic & Paid Marketing

Media Planning& Buying

Content StrategyPlanning

Online ReputationManagement

Customer RelationshipManagement

CustomisedDigital

Modules

No. of Trainees13

Mode of TrainingClassroom

MarketingDivisions

Mix of Area Sales Managers across

Trainees

Key Accounts Sales

A very enriching course & a break in terms of our daily routine. We learned

about the easy access to the Digital Marketing tools & the easy access to a

host of data which will help our business. The faculty explained the entire

process of Digital Marketing very well. We really enjoyed the details.

Nishant Manjeshawar, Key Accounts Manager

We got to know exactly what Digital Marketing is and its application in real life.

We also got an overall hands-on experience today.

Srieejith Menon, RM Corporate Sales

80%Employees

believed that the training

helped them gain more insight

into the Digital practices, which

they were first unaware of.

90%Employees

suggested that the learning

shared at the training was very

relevant and they were able to

apply it to their daily tasks.

What they loved the most

Intricate targeting options available on Facebook Ads Manager

Lead generation via Social Media platforms

THE RESULT