volcafe specialty coffee: honduras overview
DESCRIPTION
Presentation from Volcafe's Meet the Producers event Oct 25, 2012. Overview of Honduran coffee production.TRANSCRIPT
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Volcafe Specialty Coffee
Meet the Producers event
Honduras Overview October 25, 2012
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Honduras General Information
President Porfirio Lobo Sosa
GDP per capita (PPP) USD 4,300 (Est. 2011)
Exchange Rate: 19.6836 = 1 USD (Sep. 2012)
GDP Composition
(Sep.2012):
Services: 61.1%
Manufacturing: 26.3%
Agriculture: 12.6%
Key agricultural produce (as
a % of GDP 2011e)
Coffee: 3.03%
Banana: 1.08%
Cattle: 1.85%
Fisheries 1.11%
Real GDP Growth 2.80% (2010e)
Underlying Inflation 6.80% 10-11 (4.3% 11-12) (Sep. 12)
Currency Revaluation 3.46 % (since January 2012),
Currency Band System
Local Interest Rates
(Sep.2012):
Lempiras 6.03 % passive rate
USD 2.34 % passive rate
Foreign Debt: USD 3.866 million (22.3% of
GDP) (Apr 2011)
Trade Balance: Deficit USD -3.607 million (2011)
Unemployment rate: 4.6 % (official, 2010)
30%+ (“under”employed)
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Honduras FOB Value of the main Agricultural Exports in $ mio
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Honduras Coffee
Coffee Area Planted (2010): 303,320 ha
Yield per Ha. (2012): Average 24.5 46kg bag (quintal)
of Green Coffee
Coffee Growers (2012): abt. 180,000
Coffee Exporters (2012): 38
1 Bag (export) 69 Kgs net or 1.5 Quintal
1 Quintal 46 Kgs net (100 Spanish Pounds)
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• The coffee industry in Honduras has
seen rapid and significant
developments in the recent past
• Intermediaries play a large role with
roughly 77% of producers selling to
them
• And roughly 16% of coffee sold
directly to exports, with the rest being
exported directly
Honduras Coffee Procurement and Export System
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Honduras Coffee Procurement and Export System
• The government controls the national coffee activity through the CONSEJO
NACIONAL DEL CAFÉ (CONACAFE). CONACAFE was created in 2000 with
the goal of formulating a political and regulatory regimen for the coffee sector in
Honduras
• Another important body in the Honduras coffee sector is the INSTITUTO
HONDUREÑO DE CAFÉ (IHCAFE). Originally created as a public body in 1970
to support the development and strengthening of the Honduras coffee sector
• It is now a private body (since 2000) with the principle aim of developing the
coffee culture in Honduras through the transfer of “best practice” with respect to
technology, production methods and the commercialization of coffee
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Honduras production 60 kg bags (000´s) f As per Sep 2012
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Central America production 60 kg bags
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Honduras Coffee Production & productivity per Region, 2010/11
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Honduras Crop Statistic 2011/12 * Source: IHCAFE HONDURAS as of 24th Sep
B46 Kg Forecast Executed Difference % Difference
5,400,000 7,126,653 1,726,653 32%
Relative Comparison 2010/11 2011/12 Difference % Difference
PURCHASES 5,186,484 7,236,368 2,049,885 40%
SALES 5,218,135 7,456,539 2,238,404 43%
EXPORTS 5,014,918 7,126,653 2,111,735 42%
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Honduras 2010/11 Exports destinations •Strong exports to Europe in general. As well as a good presence in the US and
growth potential in Asia
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Honduras Certified Coffees
Certification 2009/2010 2010/2011
Volume Percentage Volume Percentage
UTZ CERT. 206545.5 37% 185,790.00 33%
Gourmet* 97973.9 17% 787.50 0%
ORG/FLO 94323 17% 241,650.00 43%
ORG. 59932.5 11% 126,766.50 22%
FLO 34392 6% 62,277.00 11%
RFA 24427.5 4% 60,915.00 11%
FLO/Café Practices 17325 3% 14,437.50 3%
Café Practices 7012.5 1% 46,087.50 8%
ORG/FLO/GENUINE MARCALA 5992.5 1% 7,020.00 1%
ORG/GENUINE MARCALA 5632.5 1% 1,170.00 0%
ORG/UTZ CERT: 4318.5 1% 6,225.00 1%
ORG/FLO/RFA 1650 0% 3,714.00 1%
ORG/RFA 1312.5 0% 0%
FLO/RFA 1237.5 0% 1,650.00 0%
ORG/FLO/Café Practices 1237.5 0% 0%
TAZA EXCELENCIA 552.42 0% 0%
FLO/UTZ CERT. 456 0% 0%
GENUINE MARCALA 412.5 0% 4,549.50 1%
ORG/FLO/UTZ CERT. 210 0% 0%
FLO/Genuine Marcala 0% 840.00 0%
COE 0% 804.54 0%
Total 564,943.82 100% 764,684.04 100%
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Molinos de Honduras
Main Areas:
Santa Rosa de Copán,
Comayagua, Santa
Bárbara y San
Pedro Sula
Growing Areas: working
directly with producers and
intermediaries
Region Production MDH Market Share
Copán 1,338,024 155,779 11.6%
Comayagua 1,117,003 44,523 4.0%
El Paraíso 903,787 28,705 3.2%
Agalta 562,215 2,667 0.5%
Opalaca 955,637 27,094 2.8%
Montecillos 1,496,777 32,353 2.2%
Total 6,373,443 291,120 5%
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Located in the western part of the country, it holds the national park of Celaque, which has the country’s highest peak. This is the
highest and most mountainous region of the country, with deep soil under the shade of Inga and Musagenus. Among its main
attraction and cultural riches you’ll find the the famous Copan Ruins of the Mayan World.
It is a coffee with chocolate taste, full, balanced and with a long-lasting aftertaste. Source: Specialty Coffee Association of Honduras SCAH.
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Located in the central part of the country, it covers the departments of Yoro and Comayagua,. This region is typically mountainous
with dark fertile soil and medium slopes, made up in its majority of protected areas that favor the equilibrium of the ecosystem.
Coffee with a delicate chocolate aroma, caramel and tropical fruit taste, creamy body and persistent aftertaste. Source: Specialty Coffee
Association of Honduras SCAH.
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It’s a coffee with citric flavors, sweet fragrance, soft body, nice acidity with long aftertaste. Source: Specialty Coffee Association of Honduras SCAH.
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Found in the eastern part of the country, it’s the most disperse area and is made up of fourteen protected areas that add plant
diversity to a balance ecosystem. Sierra de Agalta National Park is located in this region.
A coffee that is honeysweet in fragrance and aroma; it has an intense citric flavor with a delicate and pronounced acidity, and a
pleasant aftertaste. Source: Specialty Coffee Association of Honduras SCAH.
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Opalaca Golden Mountain; enclosed in the departments of Santa Bárbara, Intibucá and Lempira, this region has excellent climatic
conditions which give a privileged cup with a perfect balance. The population of these departments include a percentage of Lenca
Culture.
Coffee with a fine and delicate acidity, pleasantly aromatic, well-balanced with tropical fruit flavors, a sweet aftertaste and soft
body. Source: Specialty Coffee Association of Honduras SCAH.
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This region includes the departments of La Paz, Comayagua, Santa Barbara and Intibucá, through the Montecillos Mountain
Range. Currently it is protected by origin denomination as “Marcala Coffee” as an initiative to improve the competitiveness of the
coffee produced in the region.
An aromatic coffee with brilliant vivid acidity; it has an exquisite orange and peach taste with a soft velvet body and toning floral
aftertaste. Source: Specialty Coffee Association of Honduras SCAH.