1. My Life as a Quant Fenix Hsu

2. Playdom 2008-2010 greatest database marketing decision company of all time 3. Goal : LTV > CPA CPA : Cost per Acquisition *Evolution of Evory advertising http://thesocietypages.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/ LTV : Life Time Value *Monetization of upselling 4. Incubadom : 2014 ------ 5. How do we react ? - Concentrating on research and hope to increase the success rate - Decreasing lifetime circle ; diversify investment ; expect 20 times return 6. How do we do that ? -Market Strategy Driven (realtor site) -Pretotyping : knowing the right it before doing it right -Crowdfunding (Kickstarter) -New sense of TA ( paying user >>>> user ) 7. The worst mistakes - I have this idea that nobody does - 10000 hours of input - I need to fine tune my product 8. Example : Project Sentri https://www.kickstarter.com/projects/474570093/1322176759?token=cc403377