Vol.3, Issue 1, March - 2011

DDear Energy Conservationist,

To begin with, let me take this opportunity to congratulate you

on the prestigious international acclaim that we have received

this year. As you know, Tata Power Energy Club(TPEC) has

been awarded ‘The Most Innovative Campaign’ by The Energy

Daily Leadership Awards, USA. Every little effort made by you,

for this cause of energy conservation is being recognized and

is definitely going to inspire many more like minded people

across the world.

Abiding by our Company’s sustainability agenda, we have

been successfully spearheading this initiative which has come

a long way since its inception in 2007 with only 12 schools.

Today, we are expanding both in terms of reach and content of

the programme. Covering nine cities in about 400 schools and

executing newer and interactive programmes like Energy Q,

National Energy Savvy Competition (NESS) and Mini TPECs

etc., it has undoubtedly been a commendable achievement.

As we are nearing the end of this academic year we have

geared up to achieve a saving of two million units this year.

Schools are proactively conducting mass sensitization

sessions like rallies, street plays etc., to reach out and spread

the cause to more and more people. With programmes like

Mini Tata Power Energy Club and NESS the Club has been

engaged in year round activities. With you spearheading your

own Mini TPECs in schools, it has been a revelation to see the

potential you have achieved with some great innovative ideas.

I wish you the very best of success for your future activities and

the most awaited NESS results! Till then, keep saving energy

and Jiyo Power Se!

Warm Regards,

Anil Sardana

Managing Director

Tata Power

Content• High Voltage - Cover Story 2

• Flash Point - Global News 3

• Interface 3

• Tata Power News 4

• Energy Talk by Mr. Ener-ji 4

• Know Your Energy Quotient! 5

• Make A Difference 5

• Energy Saving Initiatives

by Schools 6

• Ask An Expert 6

Copyright Tata Power 2008

A Tata Power Energy Club Newsletter

High Voltage - Cover Story

Copyright Tata Power 20082

All that quizzing and fun was back again with the second edition of Energy-Q. Tata Power Energy Club's national quiz

competition saw participation from 200 schools across cities like Delhi, Pune, Ahmedabad, Bengaluru, Kolkata and

Mumbai. After moving through five grueling rounds of quizzing – preliminary written round, city knock out rounds, inter-

city quarter final round, semi final and Grand Finale – D.A.V Public School from Pune laid their claim on the Energy-Q

trophy! Mumbai's Christ Church School came second followed by St, John the Baptist School. The winners were

felicitated by Ms. Shalini Singh, Head- Corporate Communications, Tata Power.

Energy-Q champions!

Mini Minds, Big Savings

Our Mini Tata Power Energy Clubs (TPEC) are on a sensitization spree. The numerous clubs formed under this title in various schools across the

country are getting innovative and excited with the idea of furthering this cause of energy conservation in their own way. Making their own Mini

TPEC clubs in schools and societies have given these young minds an opportunity to explore ideas that will help in creating awareness among

masses and conserve energy. A total of 154 Mini Tata Power Energy Clubs have been formed who are making a difference by spreading the

energy conservation message.

All the enthusiasm to save power has finally paid off! Tata Power

Energy Club has won accolade internationally for ‘The Most

Innovative Campaign’ by The Energy Daily Leadership Awards, USA.

The award was conferred to the Club for its campaign on Energy

Conservation that helped save more than one million units in 2009.

The Club had also won ‘Gold’ in Environmental category by

Association of Business Communicators of India (ABCI) and was ndalso ranked 2 for the Siemens Ecovatives award. Congratulations

club members!

Innovative champs!

st rd

Students of Raval International

School conduct a rally to

spread the message of

energy conservation in their locality

Students of Children’s Academy put up an exhibition on energy conservation to educate students and parents

Power Kids League ofQueen Mary School, Byculla performing a street play at Churchgate Station

nd

Copyright Tata Power 2008 3

Flash Point

Interface - Media roll

Now street lamps can be powered by Dog Poop! Matthew Mazzotta's The Park Spark Project is the most unusual move towards generating renewable

energy which converts dog poop into methane that powers street lamps.

The Park Spark project installs a methane digester in public parks to collect dog waste and transforms it into methane. Here the Methane produced by

the Digester is burned in the form of a lamppost for light.

This methane digester called 'Park Spark' has been installed in a dog park in Cambridge, Massachusetts. People walking their dogs are encouraged to

collect the feces, place them into the supplied biodegradable doggie bags and drop them into the

digester feeding tube. They then turn a hand crank to stir the mixture of excrement and anaerobic bacteria

in the Spark Park digester and help the methane rise to the top where it is burned constantly in the lamp,

like an 'eternal flame'.

The team hopes there will be enough methane generated to power other objects in the park and

surrounding community, such as tea carts, or popcorn stands, but the main aim is to demonstrate to the

community that waste is a precious resource. As long as people are walking dogs and throwing away dog

poop, a flame can burn.

The eternal flame of the lamp is intended as a reminder of the 'redundant and unquestioned' nature of our

behavior, and will burn until someone comes up with a better idea for using the energy available.

Ref: www.parksparkproject.com

The Park Spark Project

Tata Power News

Tata Power appoints new Managing Director!

stConsequent to the retirement of Mr. Prasad R. Menon on 31 January 2011, Tata Power announced the

appointment of Mr. Anil Sardana as the new Managing Director.

Mr. Sardana has been the Managing Director of Tata Teleservices Limited for over 3 years and Tata

Teleservices (Maharashtra) Limited for the last 6 months.

An Electrical Engineer from Delhi College of Engineering, a Cost Accountant (ICWAI) and a Post Graduate

Diploma in Management from Delhi, Mr. Sardana brings with him over three decades of proven expertise in

the power sector and has worked with companies like NDPL (a subsidiary of Tata Power), NTPC and BSES.

Earlier, Mr. Sardana served as the Executive Director (Business Development and Strategy) for Tata Power st rd stfrom 1 March 2007 to 3 August 2007 and continued to be on its board till 1 July 2008.

Crossing the 1 Lakh mark!

ndOn 22 December, 2010, Tata Power made history in retail distribution as it crossed the voluminous mark of 1 lakh customers. The

journey, going from 25,000 customers to a lakh, over a one year period, has been full of challenges and excitement.

With an aim to reach out and cater to the varying needs of our retail customers, Tata Power is constantly developing both its people and

services. In this endeavour, the teams dealing with our customers have been given the highest quality of training, Service Centers have

been set up across key locations in Mumbai to enhance and ensure the best-in-class services that stand apart in this competitive

environment.

While we acquire many more customers in future the key focus will remain to create service differentiators and enhance customer value.

Mr. Anil Sardana

4 Copyright Tata Power 2008

Energy Talk

Club highlights!

Action

Advocating

Energy ProjectsRallies

Sensitisation

TheatreBrand ambassadorsMovement

NESS

Know Your Energy Quotient! ?

QuestionsQuestions

1. Tata BP Solar 2. Carbon footprint 3. United Nations Framework Convention on Climate Change 4. Recycle, Reduce and Reuse 5. Heliostats

One of the easiest waste management system is the 3R system. What is it?

4.

The total set of greenhouse gases (GHG) emissions caused by an organization, event or person is called

2.

Decode the abbreviation UNFCCC?3.

The flat, moveable mirrorsused in solar power tower are called

5.

Which is the largest solar power company in India?1.

Make a difference

5Copyright Tata Power 2008

6 Copyright Tata Power 2008

Ask An Expert!

Disclaimer: This document is an intellectual property of Tata Power. For any information please contact Editorial Team, Corporate Communacations Department,

The Tata Power Company Limited, Bombay House, 3rd Floor, 24 Homi Mody Street, Mumbai – 400 001.

Energy Saving Initiatives by Schools

“What exactly does energy efficiency mean?”

“How to Read Your Meter”

energyclub@tatapower.com

OR

MR. ENER-JI

Corporate Communications Department, The Tata Power Company Limited, Bombay House, 3rd Floor, 24 Homi Mody Street, Mumbai – 400 001

Visit www.tatapowerenergyclub.com

Questions like these are bound to cross your mind. You may also have a bright idea you would like to share. Please send your feedback, queries & suggestions to me at:

'This New Year, let's pledge to Conserve Energy!'

Unlike most of us, this is the New Year resolution made by a group of young energy savvy

enthusiasts- the Maryites. On the eve of New Year when we were busy making plans for our

future, these spirited minds where charting action plans on how to save and make others save

energy in 2011. These Maryites are undoubtedly paving their way to become the Energy Savviest

of them all.

Since the launch of Energy Savvy School Competition last year, these Maryites have geared up to

consciously make an effort towards energy conservation. All the students collectively participate

in various energy saving activities that are plotted month-wise for students to contribute and

engage with.

thThe school christened their own Energy Club as 'Maryites Unplugged' on 12 August, 2011 which

also marked the International Youth Day. The elected leaders of the Club along with the members

have formed an Environmental Policy and Eco-Pledge for the school. This Eco-Pledge is taken

by the students on every Friday at the school assembly.

They launched the 'Red Label Campaign' wherein five elected Energy Savvy Inspectors take

rounds during school recess and after school hours to monitor energy wastage in classrooms.

If lights or fans are found switched on when not in use, they label it red. By the end of every

week, the classroom with the highest number of Red Labels does not get electric supply on the

impending Monday.

The Club has a special notice board named 'Jiyo Power Se' zone which keep the students

updated with the latest activities of the Club. The Club conducts regular sensitization sessions

for the school and neighboring societies to educate and create awareness among various

households. Regular Batti Bandh sessions conducted on Wednesdays have also resulted in

colossal amount of savings. Exciting Quiz Competitions, Model making competitions, posters

and campaigns on Facebook has involved students at a higher level with more learning about

energy saving.

The Maryites have unplugged and continue to spearhead this cause of energy conservation!

Maryites Unplugged

Switch over to CFLs

Campaign posters and collaterals

A Maryite explains energy saving

tips to a housewife

stOn 1 of January 2011, Maryites release

the hot air balloon with a message

to conserve energy