vodafone zoozoo campaign
DESCRIPTION
This is a slide about the Vodafone zoozoo campaign, which helped Vodafone gain the spot of the 2nd largest telecommunication firm in the world.TRANSCRIPT
![Page 1: Vodafone ZooZoo Campaign](https://reader036.vdocuments.site/reader036/viewer/2022081413/547e6bb5b47959bb508b4b92/html5/thumbnails/1.jpg)
![Page 2: Vodafone ZooZoo Campaign](https://reader036.vdocuments.site/reader036/viewer/2022081413/547e6bb5b47959bb508b4b92/html5/thumbnails/2.jpg)
Presented by:
Eshant
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VOICE DATA FONE
British telecom Company
2nd largest telecom company
434 million subscribers
Networks in 21 countries
Revenue£43.65 billion
![Page 4: Vodafone ZooZoo Campaign](https://reader036.vdocuments.site/reader036/viewer/2022081413/547e6bb5b47959bb508b4b92/html5/thumbnails/4.jpg)
SITUATION
ANALYSIS
Rebranding
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CAMPAIGN
OBJECTIVES
Switch from basic communication service provider to value added services.
Represent an image of a common man.
Brand Building
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COMMUNICATION
OBJECTIVES
Ads to be universally understood and enjoyed
Out of the box ideaAttract wide range of viewers
Creating awareness and relevancy of mobile internet
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STRATERGY EXECUTION
Traditional media every
TV commercial has a new
story to tell
Non Price War - Outdo competitors through marketing or ads strategies with a budget
of $ 30 million
Social Networking
IPL-2Launched 30
different TVC
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RESULTS
3 million hits in 3 weeks
Most watched video for 2 weeks
88% awareness of the re branding
327,660 fans on Facebook page
ZooZoo 3rd highest search word in 2009
Increase in customer base by 3.8% in Q1 2010
3.73 crores data users out of which 33 lakh are 3G users
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THANK YOU