Disclaimer

• This presentation may contain product features that are currently under development.

• This overview of new technology represents no commitment from VMware to deliver these features in any generally available product.

• Features are subject to change, and must not be included in contracts, purchase orders, or sales agreements of any kind.

• Technical feasibility and market demand will affect final delivery.

• Pricing and packaging for any new technologies or features discussed or presented have not been determined.

CONFIDENTIAL 2

Meet Our Panel

Robert Hans

Head of IT Infrastructure

Schwan-STABILO Cosmetics

Mark Lockwood

Internal Systems Manager

Aldermore Bank

Laurent Gigante

Network and Integration Group Manager

Smiths Detection

CONFIDENTIAL 3

Agenda

4

1 Solutions Beyond Server Virtualization

2 Customer Panel: Virtualize, Automate, Connect

3 Q&A

4 Next Steps

65M 70%

AND GROWING

ARE VIRTUALIZED WORLDWIDE

Small and Midsize Businesses

CONFIDENTIAL 5

SECURITY24/7 ACCESS MANAGEMENTLIMITED

RESOURCES$$$

IT

MANAGER

Universal IT Challenges

CONFIDENTIAL 6

MOBILITY

Simplifying IT for Small and Midsize Businesses

CONFIDENTIAL 7

AutomateSimplified Management

Centralized intelligent management and security

for IT infrastructure, operations and desktops

Business Continuity and Disaster Recovery

Infrastructure and Operations Management

Security and Compliance

ConnectSimplified Access

Access to content and applications

securely from any device,

anytime, anywhere

Desktop and App Delivery

Collaboration App

Simplified Infrastructure

Virtualize and consolidate

servers and desktops. Increase

application resiliency

Virtualize

Server Virtualization and Consolidation

Desktop Virtualization

Software Defined Storage

Virtualize Robert Hans, Schwan–STABILO Cosmetics GmbH & Co. KG

Company Overview

• Schwan–STABILO Cosmetics GmbH & Co. KG, part of the Schwan-STABILO group

• Private label manufacturer of cosmetic pencils

• World market leader

• Headquartered in Heroldsberg, Germany

• 2,919 employees worldwide, 32 colleagues in IT

• 297 Mio Euro global sales in FY 2013/14

• 11 production sites worldwide. 3 data centers at headquarters

Products of Schwan-STABILO Cosmetics

Business and IT Challenges

• Data is growing quickly and free disk space was decreasing, creating need to scale storage

• Running out of CPU and RAM

• Wanted to migrate our Citrix infrastructure to virtual desktops with Horizon View 6

• We did not know how much disk space, i/o, compute needed for virtual desktops

• Performance problems with storage access

• We needed to implement SAP BI on our virtual infrastructure

Solution Implemented

• vSphere Flash Read Cache

• 4 new rack servers with FusionIO PCIe (HP 1205GB MLC G2 PCIe ioDrive2)

• 4 FusionIO mezzanine modules for existing blade servers (HP BLc 1.2TB MLC ioDrive)

• 8 vSphere hosts for general servers, all with vSphere 5.5 Enterprise Plus, 220 virtual servers

• Accelerate I/O intensive applications by adding a flash cache object to their disk files

• Before this, we did not have any flash acceleration at all

Software-Defined Storage with VMware Virtual SAN

• 4 new rack servers HP DL380p Gen8 with 2HE and 25 slots for 2,5” disks

• All 4 new servers have 3 disk groups contributing to the Virtual SAN Datastore. Each disk group has 7 HDDs (900GB 6G SAS 10k) and 1 SSD (800GB 6G SAS MLC)

• Cluster consists of 12 hosts (8 hosts for server VMs, 4 hosts for virtual desktops), distributed over 2 sites

• 8 hosts in the cluster have no disks contributing to Virtual SAN. Could be in a next step.

• Virtual SAN licenses for all 12 hosts (24 processors) so that every VM in the cluster could have it’s disk files on Virtual SAN

• Beginning to have all disk files of our virtual desktops on Virtual SAN.

• Our existing storage solution is based on 6 nodes of HP StoreVirtual 4630, which is still providing clustered storage for all our Server VM’s.

• Solution in place since August 2014

• Attention: Important to have all components on the VMware HCL

Software-Defined Storage with VMware Virtual SAN

HP StoreVirtual4630

4 Hosts 3 Storage Nodes

Se

rve

r V

Ms

Vir

tua

l D

es

kto

ps

HP Blade BL460cStore Virtual 4630

3 Shelfeswith 75 SAS disks

à 900 GB

HP DL380p2 Hosts

with Storage

New, with Virtual SAN

Old

Datacenter 2Datacenter 1

4 Hosts 3 Storage Nodes

Serv

er

VM

sV

irtu

al D

es

kto

ps

3 Shelfeswith 75 SAS disks

à 900 GB

HP DL380p2 Hosts

with Storage

New, with Virtual SAN

Old

HP Blade BL460cStore Virtual 4630

Implementing Horizon 6 (with View)

• All disk files are stored on our VMware Virtual SAN

• 4 servers (BL460c) are dedicated for our virtual desktops, using vSphere 5.5 Enterprise Plus

• Licensed are 150 VMs concurrent use with View Premier Add-on

• Within the VMs we are using Win7 and Win8.x, licensed via VDA (Virtual Desktop Access) or SA (Software Assurance). No Windows Server Datacenter license is bound to that servers

• DRS rules guarantee that only virtual desktops are running on these hosts

• We want to use our software distribution system, which are already in place for our physical desktop computers.

• This solution will replace our existing Citrix XenApp infrastructure

• Prototype is running well, Go Live is end of this year

Implementing Horizon 6 (with View)

• Dynamically generated linked clones for:

– mobile users with laptop or other devices

– users in remote locations

– home office users

• Persistent and dedicated full clones for

– administrative workstations

Home Office User

Local Users

Mobile User

View

Security Server

VIEW

COMPOSER

Centralized Virtual

Desktops

PlatformVMware vSphere

Horizon 6 with View

Parent

Image

Linked

Clones

Administrative Workstation

Full Clones

VIEW

Connection Server

SAP BI on separate vSphere 5.5 cluster

• Purchased 2 new HP BL460c Gen8 servers

• Licenses purchased:

– VMware vSphere 5.5 Enterprise Plus for 4 processors

– Microsoft Windows Server Datacenter Edition for 4 processors

• SAP BI was a new implementation. We had nothing before.

• Separate cluster based on these 2 new hosts, part of the virtual distributed switch (vDS)

• The cluster hosts are separated into 2 datacenters/sites for high availability

Benefits Realized and Best Practices

• We now have 66 TB of new Virtual SAN disk space. All virtual desktop VMs are placed there. Enough disk space at the moment.

– For the future it is much easier and cheaper to scale storage. Just replace old blade servers with new rack server hardware including disks and SSD’s. No additional licenses are necessary.

• We have enough RAM and CPU for now, because of the 4 new additional servers.

• We dedicated the usage of the servers/hosts:

• 8 hosts for server VM’s

• 4 hosts for client VM’s (VDI)

• 2 hosts in a separate SAP cluster (starting with the SAP BI project)

• We optimized the Microsoft licensing. No Windows Server Datacenter licenses on the VDI hosts

• Horizon View enables us to flexibly provide users with virtual clients. They have the same look and feel as on physical computers, including all corporate software packets via software distribution.

• vFRC helps us now to solve disk performance issues of some critical applications

• SAP BI is now running very well in a separate cluster on separate hardware. We can scale by extending this cluster with more servers

AutomateMark Lockwood, Aldermore Bank

Company Overview and Business Challenges

Company Overview

• Aldermore Bank, founded in 2008

• Fastest growing bank in Europe

• 2012 profits - £800k, 2013 - £25m, 2014 ytd – £18.5m

• 1000 employees

• 12 office locations around the UK, 2 data centres

• 12 IT ops staff

IT Challenges

• Keeping up with change

• Keeping the lights on in the current environment

• Financial Services regulations: Disaster recovery and service availability

Solution: VMware vCenter Site Recovery Manager

Solution Overview

• Purchased vCenter Site Recovery Manager Standard

• Upgraded both data centres to 5.5

• Installed SRM on both sides and deployed Replication Appliances

• Link the sites together

• Set the VMs to replicate

• Configure any changes in IP

Tips and Tricks: Networking

• Network throttling

– Via packet management

– Via switch bandwidth

Tips and Tricks: Auditing

CONFIDENTIAL 24

Tips and Tricks: Migration

• VM migration using SRM

– Protect VM using SRM and replicate

– Create a Protection Group and Recovery Plan

– Run a planned recovery

– Remove protection

– VMs are now live in the DR site

CONFIDENTIAL 25

Tips and Tricks: Alterations

• VM edit is locked

– Run a test recovery

– Clone recovered VM

– Revert recovery

– Break SRM link

– Alter both VMs

– Shut down clone and remove from inventory

– Change UUID of cloned disks to match live VM

– Re-configure SRM

CONFIDENTIAL 26

Summary

Plan your DR situations

Set SRM to fit your environment, not the other way round

Test, test, test

CONFIDENTIAL 27

ConnectLaurent Gigante, Smiths Detection

Company Overview

Smiths Detection is:

Our Mission:

The world’s leading provider of advanced technologies to identify constantly evolving

chemical, biological, radiological, nuclear and explosive (CBRNE) threats. Equipping our

customers with high integrity solutions to safeguard society, protect life and support the

free flow of trade.

Market leadership based on delivery of more than:

• 70,000 X-ray inspection systems

• 275,000 chemical agent detectors

• 23,000 explosives trace detectors

• The world leader in the provision of Government regulated systems to detect and identify

CBRNE materials and other dangerous or illegal objects, for homeland security and the military.

• Sales $875M -Total employees 2300 - 9 manufacturing centres, 11 regional sales offices, sales

to 180 countries, R&D in 6 countries.

Wide range of technologies

Explosives Trace

Detection

Checkpoint X-Ray Explosives

Detection System

Integrated

Systems

Cargo X-RayMillimetre

wave

Searching for: explosives, weapons & contraband in a wide range of markets

Airport Security Critical Infrastructure Ports & Borders

Security and Inspection Market

Military

Chemical &

Biological

CCTV-Customs HQ

HCVG

Modularity to meet your needs!

ARD 1st level

ARD 2nd level:

Targeted radiation

detection

Smiths Solution for Integrated Cargo Inspection Systems

ContainerIdentification

OCR

HCVP: high throughput for 100%

scanning!

HCVT: simple & green inspection!

HCVL: to increase the security

HCVS

The world class system!

viZual

Discrimination at High Energy

R2S

DMS Center-

Customs HQ

HCVM: Mobile inspection where

you need it!

Radioactive material detection

OPTIONS

HCVTM

HCVMTM

HCV Mobile

HCVPTM

HCV Pass Thru

HCVLTM

HCV Light Vehicles

HCVGTM

HCV Gantry

HCVTTM

HCV Train

HCVSTM

HCV Stationary

HCVTM PRODUCT

LINE

Based on Cargo Vision

Platform

6 RANGES

20 PRODUCTS

HCV Cargo VisionTM

Platform

Gamma & Neutron detection

Automatic process in one pass

Combination of technologies

Fully integrated system

False alarms minimized

ANSI compliant

ARDTM

Automatic Radioactive Material Detection

Solution Implemented

Nvidia Grid K1 Tesla K20Teradici Apex

BIOS

Hardware

DELL T620

VmWare

ESXi 5.5

Virtual Machines

(Windows 2008R2, Sql

Server Windows 7

Linux)

VmWare View 5.3

CargoVision

vCenter

ESXi

Vmware vSphere Client

iDrac

Dell T620 OEM

4 releases per year

Thin

client

Wyse

D90Q7

RIW

RIW

PAT

CMW

RIW

CIW

OCR

IAW

DBW

Intel Xeon Phi

Zero client Wyse P25

PCR8-15

Ser ial Feature LAN

PCR8-15

Ser ial Feature LAN

Baystack 5510-48T Switch

Pwr Status Up

RPSU Base Down

Console

13 15 17 19 21 231 3 5 7 9 11

2 4 6 8 10 12 14 16 18 20 22 24

25 27 29 31 33 35

26 28 30 32 34 36

37 39 41 43 45 47

38 40 42 44 46 48 47 48

Speed Link/ActSpeed Link/Act

SpeedSpeed Link/Act Link/Act

SpeedSpeed Link/Act Link/Act

Speed Link/Act Speed Link/ActLink/

Act

In Use

Link/

Act

In Use

Solution Benefits

Virtualized

Cost

Weight - 46%

HCVG/P/L

Virtualized

Cost

Weight - 50%

HCVM

Virtualized *

Cost

Weight +22%

HCVX_e

Next in our IT roadmap:VMware High AvailabilityVMware Fault ToleranceVMware vCloud AirVMware NSX

Best Practices

Key elements of this success

Scrum

Scrum naturally focuses an entire organization

on building successful products. It delivers useful

features at regular intervals as requirements,

architecture, and design emerge, even when using

unstable technologies.

Scrum and Software Agility

Close collaboration between the

development team and business experts;

Face-to-face communication (as more

efficient than written documentation)

Frequent delivery of new deployable

business value software

Tight, self-organizing teams

Ways to craft the code and the team

to allow for continuous adaptation to

changing

0

5

10

M…

A…

N…

F…

M…

A…

N…

F…

M…

A…

N…

F…

M…

InnovationStabilisation

Q&A

Simplifying IT for Small and Midsize Businesses

CONFIDENTIAL 40

AutomateSimplified Management

Centralized intelligent management and security

for IT infrastructure, operations and desktops

Business Continuity and Disaster Recovery

Infrastructure and Operations Management

Security and Compliance

ConnectSimplified Access

Access to content and applications

securely from any device,

anytime, anywhere

Desktop and App Delivery

Collaboration App

Simplified Infrastructure

Virtualize and consolidate

servers and desktops. Increase

application resiliency

Virtualize

Server Virtualization and Consolidation

Desktop Virtualization

Storage Virtualization

Next Steps

Learn More About VMware Solutions for Small and Midsize Businesses

• Visit the VMware Small and Midsize Business Booth

• View VMware solutions at www.vmware.com/go/smb

• Check out our VMware SMB blog at http://blogs.vmware.com/smb/

CONFIDENTIAL 42