vmworld 2013: sddc is here and now: a success story

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SDDC is Here and Now: A Success Story Eric Ledyard, VMware VSVC4509 #VSVC4509

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VMworld 2013 Eric Ledyard, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

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Page 1: VMworld 2013: SDDC is Here and Now: A Success Story

SDDC is Here and Now: A Success Story

Eric Ledyard, VMware

VSVC4509

#VSVC4509

Page 2: VMworld 2013: SDDC is Here and Now: A Success Story

2

Software-Defined Data Center

All infrastructure is virtualized and delivered as a service, and the control of this data center is entirely automated by software.

Abstract. Pool. Automate.

Page 3: VMworld 2013: SDDC is Here and Now: A Success Story

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Who Uses the SDDC Today?

Industry-standard hardware

Custom-built

Expensive

SDDC

Industry-standard hardware

Enterprise-class attributes

Open API set

So, What’s Different Now? Commercially Available, Software-Defined Data Center

Who Uses the SDDC Today?

Page 4: VMworld 2013: SDDC is Here and Now: A Success Story

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SDDC Case Study People – Process – Technology

Page 5: VMworld 2013: SDDC is Here and Now: A Success Story

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Primary IT Business Driver

Reduce infrastructure OpEx costs by at least 50% within 3 years

Page 6: VMworld 2013: SDDC is Here and Now: A Success Story

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Assessment Overview

• Technical architecture including network and storage

• Assess readiness of the enabling SDDC technologies

• Operating model and organizational structure

• Workflow processes and automation

• Cost model focusing on CapEx and OpEx savings

• Migration plan

Assessed

People – Process – Technology

Page 7: VMworld 2013: SDDC is Here and Now: A Success Story

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Management

Plane

Servers Network &

Security Storage

Virtualized Network &

Security

Hypervisor Virtualized Storage

Application develop Application deploy Application run

PaaS

Monitoring and

analytics

Service

continuation

Service design

Service

automation

Infrastructure

Layer

Control

Plane

Application

Plane ITaaS

Cloud Reference Architecture

IaaS

ITFM

Capacity

management

Page 8: VMworld 2013: SDDC is Here and Now: A Success Story

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Architectural Options Considered

Option Attributes

1 Converged vBlock, VCE, “cloud in the box”,etc.

2 SDDC Enabled Virtualized Network and Cloud-Aware Storage

3 Full SDDC Virtualized Network and Virtualized Storage

Page 9: VMworld 2013: SDDC is Here and Now: A Success Story

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Technology Stack Option 1: Converged

All the components of the stacks are tried and true and available today

Its architecture however unleashes the flexibility of cloud through administration automation and provisioning/release self service

Hardware Software

Management Plane

Application and data deployment service

Oracle, MsSQL, DB2, Sybase, SAS, Cognos, Websphere

Current Business Applications

Storage

virtualization

controller

Hypervisor

Virtual data center

Distributed vSwitch

Virtual firewall

Software layer 2 extension

Unified storage

Unified blades Core – Edge tier 1 switches NAS (SATA,

SSD)

Converged 10GbE

Fiber channel

Application

Plane

Control

Plane

Infrastructure

Layer

Provisioning and

deployment management

Security management

Monitoring system

Financial management

system

Predictive capacity

management

Service continuation

management

Self-service portal

Management Plane

Key feature

Page 10: VMworld 2013: SDDC is Here and Now: A Success Story

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Technology Stack Option 2: SDDC Enabled

• The stack takes advantage of Software Defined Networking on top of a tried and true unified infrastructure:

Either unified blades on which the network control pane would be overridden by SDN

or self-built unified blades bundling unified storage to industry-standard servers according to the Customer’s specifications

Hardware Software

Application and data deployment service

Oracle, MsSQL, DB2, Sybase, SAS, Cognos, Websphere

Current Business Applications

Storage

virtualization

controller

Hypervisor

Virtual data center

Software defined network

Virtual firewall

Software layer 2 extension

Unified storage

Unified blades Industry Standard Switches NAS (SATA,

SSD)

Converged 10GbE

Fiber channel

Application

Plane

Control

Plane

Infrastructure

Layer

Provisioning and

deployment management

Security management

Monitoring system

Financial management

system

Predictive capacity

management

Service continuation

management

Self-service portal

Management Plane

Key feature

Page 11: VMworld 2013: SDDC is Here and Now: A Success Story

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Technology Stack Option 3: SDDC

Approach will require highly skilled software defined data center resources, in particular experts in software defined

infrastructure configuration and monitoring

This architecture requires all workloads to be virtualized

Hardware Software Key feature

Application and data deployment service

Oracle, MsSQL, DB2, Sybase, SAS, Cognos, Websphere

Current Business Applications

Hypervisor

based storage

virtualization

Hypervisor

Virtual data center

Software defined network

Virtual firewall

Software layer 2 extension

Industry

Standard

Servers

Industry Standard Switches

Locally attached

storage (SATA,

SSD)

Converged 10GbE

Application

Plane

Control

Plane

Infrastructure

Layer Provisioning and

deployment management

Security management

Monitoring system

Financial management

system

Predictive capacity

management

Service continuation

management

Self-service portal

Management Plane

Page 12: VMworld 2013: SDDC is Here and Now: A Success Story

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Architecture Option 3: SDDC

Systems Management

Application Plane - Application Provisioning

- Data Provisioning

- Cloud Aware Development

Management Plane - Provisioning Portal

- Analytics

- Capacity Management

- Configuration Management

- Security

- Chargeback / ITFM

- Application Performance

Management

Control Plane

(Adapters) - Automated Recovery

- Virtualized Storage

- Multi-tenancy Director

- Cloud Connectors

- Virtualized Networking

Hypervisor

vSwitches

SDS Datastore

Software Defined Storage (SDS) Layer

Whitebox Servers w/ DAS

Software-Defined Networking (SDN) Layer

Commodity Switches

vAPP

App

OS

App

OS

App

OS

vAPP

App

OS

App

OS

App

OS

vDC – Tenant 1

vAPP

App

OS

App

OS

App

OS

vAPP

App

OS

App

OS

App

OS

vDC – Tenant 2SDN Appliances

Nicira Controllers

Nicira Gateways

Virtual Appliances

Replication

vFirewall

vAntivirus

Page 13: VMworld 2013: SDDC is Here and Now: A Success Story

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Considerations by Architectural Option

Existing Target

Transition from multiple

heterogeneous facilities to fewer

homogeneous facilities Small number of highly utilized datacenters with

replication/mobility

Underutilized datacenters that are designed for purpose

1 5 2 3 4

Reduce vendor lock-in and move to

using more industry standard

hardware Massive over-provisioning of expensive proprietary infrastructure hardware

Dynamic / right-sized provisioning of industry standard hardware

b Hardware 1 5 2 3 4

Greater use of automation and

service-oriented software shifts

hardware-specific engineers to be

more service oriented

Expensive and poorly scaled labor structure

Lean silo-less org focused on design (rather than hardware

config / management)

Labor d 1 5 2 3 4

Implement full automation and

orchestration at the management

and services plane Complex set of management and automation tools for managing environment

Streamlined set of tools with heavy automation at service

and infrastructure layer

Tools / process

c 1 5 2 3 4

To evolve from applications on

proprietary platforms to applications

on generic x86 platforms may

require migration projects

a Datacenter

Legacy applications requiring high cost hardware and labor support

Modern cloud-ready apps only

Legacy applications

e 1 2 3 5 4

X Converged X Full SDDC X SDDC Enabled

Page 14: VMworld 2013: SDDC is Here and Now: A Success Story

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ITIL Categories Remain but Underlying Processes Change

To… Process area

Configuration

management ▪ Real-time updates of frequently changing configurations

Capacity

management ▪ Predictive capacity management and auto-scaling app performance

Incident

management ▪ Skills shift towards running the critical software layer reliably

Performance

management ▪ Measure performance at the logical layer and for application SLAs

Physical resource

management ▪ Replace hardware with problems instead of troubleshooting

Request

fulfillment ▪ Self-service fulfillment from a service catalog with standard offerings

NOT EXHAUSTIVE

DATA CENTER OF THE FUTURE – OPERATING MODEL

Page 15: VMworld 2013: SDDC is Here and Now: A Success Story

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SDDC Organization Overview – Greenfield Org

Service design and build

lead

Service management

lead

Portfolio/catalog manager

Relationship manager

SLA/OLA manager

Finance manager

Procurement / Vendor mana-

ger

Project manager

Risk manager

Service delivery lead

Enterprise architect

Cloud automation

lead

Cloud auto-mation engi-

neer

Service operations

lead

Lead solution architect

Virtualization architect

Security architect

Storage architect

Network architect

Platform architect

System engineer

Incident support lead

Incident support analyst

NOC analyst

Data center lead

Data center operator

Engineering lead

System admins

Platform admins

Security admins

Network engineer

System analyst

Platform analyst

Service organization lead

1-1

3-6 3-6

2-2 2-2

2-4 4-6

2-2

1-1

2-3

1-1

2-4

24-30 6-9

2-3

50-70

8-12 8-12

8-12 8-12

8-12

1

1-1

1-2

4-6

2-3

4-6 4-6

4-6 4-6

4-6 8-12

1-4

Page 16: VMworld 2013: SDDC is Here and Now: A Success Story

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SDDC Organization Overview – Corporate Integrated

Security admin

Tenant Ops lead

Portfolio manager

Service design, dev, & release lead

Service Owner

Relationship manager

Service architect

Service quality mgr

Infrastructure Ops lead

Infra design and build lead

Enterprise architect

Cloud developer lead

Cloud developer

Infrastructure operations lead

Infra architect & engineering lead

Cloud architect

Security architect

Network architect

Platform architect

Cloud admin

Storage admin

Performance analyst

Network admin

Compliance analyst

Cloud Ops organization lead

1-1

1-1

X-X

1-1

X-X

X-X

X-X

X-X

1-1

1-1

X-X X-X

X-X

1-1

X-X

X-X X-X

Storage architect

X-X X-X

X-X

X-X

X-X X-X

X-X X-X

X-X

Cloud Infrastructure Ops

Capacity analyst

X-X

Service Developer

X-X

Service operations lead

Service capacity analyst

Service administrator

1-1

X-X

X-X

Service performance analyst

X-X

Tenant Ops

External to Cloud Ops

Page 17: VMworld 2013: SDDC is Here and Now: A Success Story

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Baseline Converged SDDC Enabled SDDC

Option Considered

Estimated TCO Reduction by Option* 2013 vs 2016

Financial Analysis – Dramatic Sustainable Cost Reduction

100%

- 38%

- 54%

- 75%

Costs include:

• Annual Depreciation

• Labor Spend

• Data Center Costs

• Data Transmission Costs

• Legacy Costs Carried Forward

* Actual results may vary by organization

Page 18: VMworld 2013: SDDC is Here and Now: A Success Story

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Dramatic Sustainable Cost Reduction

SDDC is projected to deliver 75% in steady-state IT infrastructure savings*

* Actual results may vary by organization

17%

12%

28%

37%

6%

Savings Contribution

Servers Storage Networking Labor Other

Page 19: VMworld 2013: SDDC is Here and Now: A Success Story

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$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

2014 2015 2016 2017 2018

Cost per VM (baseline)

Cost per VM (baseline/standup/migration)

Cost per VM (baseline/standup/migration/writeoffs/severance/retention)

Workload Costs Reduce Over Time

Cumulative #

of available

workloads ~31K ~8K ~64K ~93K ~115K

Cost per virtual machine will experience a significant drop

over time with increased scale and maturity of processes

Approximate Cost of Amazon/Google per VM

Page 20: VMworld 2013: SDDC is Here and Now: A Success Story

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Top 5 Value Drivers – Why Is SDDC Attractive Now?

Dramatic Sustainable Cost Reduction

• Realize 40-75% cost reduction at full SDDC: ~75% CapEx / ~56% OpEx reductions

Organizational Efficiencies

• “New” skillsets and headcount optimizations are required and allow much more to be done by

much fewer, more cross-functional staff.

Datacenter Agility and Efficiency

• High levels of automation and self-service drive a much more agile datacenter environment and

greatly reduce time to market of services and applications.

Operational Efficiencies

• Simplified, consolidated, and heterogeneous management and orchestration toolsets allow for a

fully-realized service-oriented organization.

Technology Stack Maturity

• The core software-defined technology stack is here today and will get better with time. Today we

leverage 3rd party vendors to support SDDC. Fully-realized SDDC solution by end of year.

Page 21: VMworld 2013: SDDC is Here and Now: A Success Story

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Technical Architecture Options

Page 22: VMworld 2013: SDDC is Here and Now: A Success Story

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Two Paths

Legacy Systems

Rely on

infrastructure

stack to provide

SDDC

abstraction

Migration without

application re-

development

IaaS offering

New Development

Have intelligence

built into the

applications to

abstract hardware

layer

Applications must

developed in a

modern application

framework

PaaS offering

Page 23: VMworld 2013: SDDC is Here and Now: A Success Story

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AutomationAutomation

Business 1 Business 2 Business 3

“Cloud

Services”

ITaaS

PaaS

IaaS

“Infrastructure”

Virtualization

SDDC

“Canopy Services”

SDDC “Forest” Analogy

Page 24: VMworld 2013: SDDC is Here and Now: A Success Story

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SDDC “Forest” Analogy – VMstack

AutomationAutomation

Business 1 Business 2 Business 3

“Cloud Services”

ITaaS

PaaS

IaaS

“Infrastructure”

Virtualization

SDDC

“Canopy Services”

ESXi 5.5 beta – (build 1248507) vCenter Server virtual appliance 5.5

(build 1245395) vSAN beta (this code is included with ESXi and vC code above)

NVP 3.2.0 26235 (Controller, Service Node, L2 & L3 Gateways) NSX Manager 3.3.0 26245 NSX Open vSwitch - GA

vCAC 5.2 GA vCO 5.5 beta2 (build 1089609) vCAC to NSX integration

vCOPS 5.7.1 GA vCM 5.7 GA VIN 2.0 GA Chargeback 2.5.1 GA Hyperic 5.7 GA

vCenter Log Insight 1.0.4 GA

Page 25: VMworld 2013: SDDC is Here and Now: A Success Story

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Rack Design and Module Overview

Page 26: VMworld 2013: SDDC is Here and Now: A Success Story

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Accelerate Workshop and POC Lab

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What We Give Customers Today

Product Suite

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What Customers Want

Complexity is often required to expose simplicity

A cloud computing infrastructure has complexity in the form of technology and

automation that simplifies the experience for end-users.

Cloud Provider Organization or User

What Customers Want!

Page 29: VMworld 2013: SDDC is Here and Now: A Success Story

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How Do We Get Where We Need to Be?

?

Page 30: VMworld 2013: SDDC is Here and Now: A Success Story

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Accelerate/PSO ELA Sprint Workshop and Demo Lab

Building hardware stack in Wenatchee

datacenter

Utilizing “VMware-friendly” vendors

• Hyve, Juniper, EMC

Multi-purpose hardware stack

Designed to show customers complete

kits they can build to meet their needs

Demonstrations and reference

architectures built on business

use-cases

• Utilizing SDDC to provide IaaS

• Utilizing SDDC to provide PaaS

• Utilizing SDDC to provide ITaaS

LEGEND:

= QSFP+ 40Gbps

= SFP+ 10Gbps

= RJ45 1Gbps UPLINK

= RJ45 1Gbps MGMT

= RJ45 1Gbps STORAGE

Page 31: VMworld 2013: SDDC is Here and Now: A Success Story

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Lab Architecture

“SDDC 2013”

Juniper QFX3500

Hyve Custom Servers

Nimbus Gemini 5240

Tintri 540

EMC VNXe 3300

“VMStack”

Juniper QFX3500

Hyve Custom Servers

VMware vSAN

LEGEND:

= QSFP+ 40Gbps

= SFP+ 10Gbps

= RJ45 1Gbps UPLINK

= RJ45 1Gbps MGMT

= RJ45 1Gbps STORAGE

Page 32: VMworld 2013: SDDC is Here and Now: A Success Story

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IaaS Workflow

? Small SystemMedium

SystemLarge System

Custom

System

$8460.00/year $9400.00/year $11,280.00/year TBD by ProjectSelf Service Portal

Cloud Automation

Base OS Builds

Blueprint Definitions

OS-level Compliance

Options

Standard Hardware Stack Medium Hardware Stack Extreme Hardware Stack Custom Hardware Stack

Resource Pools

Orc

he

stratio

n E

ng

ine

Page 33: VMworld 2013: SDDC is Here and Now: A Success Story

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Infrastructure as a Service

Service Description: We provide configuration, provisioning, operation, management and optimization of a secure,

undisturbed system environment for hosting a wide variety of customer applications.

Service Offering: • Virtual Server Configurations:

• Standard X CPUs and X Memory

• High Performance X CPUs and X Memory

• Extreme Performance X CPUs and X Memory

• Custom Configuration Available upon request

• Processor hosting management with the operating system, storage, connectivity and

infrastructure tools to optimize and support the environment end-to-end

• Preventive maintenance, protection, and lifecycle refresh

• Regulatory compliance support

• Includes secure, network connectivity and data storage and backup (up to 200 GB per

Instance)

• Snapshots every X hours with X versions, retained for X days

• 24x7 monitoring for availability and incident/problem management

Performance Targets:

Chargeback Basis: • Standard: $8,460 per OS Instance

• High Performance: $9,400 per OS

Instance

• Extreme Performance: $11,280 per

OS Instance

• Additional Fee for Tier Availability:

• Tier 1: $1,500 per OS Instance

• Tier 2: $1,000 per OS Instance

• Tier 3: $600 per OS Instance

• Tier 4: $500 per OS Instance

• Tier 5: $300 per OS Instance

• Tier 6: $100 per OS Instance

Custom configurations priced upon

request

Cost Saving Tips: • Consolidate and standardize on our

supported server configurations when

possible

• Plan changes and requests to

minimize expedited or emergency

changes

Additional Information:

• Service Delivery Owner:

• Service Desk Contact:

Service Level Service Level Description Service Level Target

Response to Provisioning Amount of elapsed time from submittal of provision

request to operational status 1 Week

Incident Management Target time in which staff will respond to incidents

recorded in incident management system

< 1 hour, 80% of the time

Virtual Server Infrastructure

Availability

The percent of time that the virtual server infrastructure

is available for normal business operations

Tier 1: 99.99%

Tier 2: 99.9%

Tier 3: 99%

Tier 4: 98.5%

Tier 5: 95%

Tier 6: <90%

Page 34: VMworld 2013: SDDC is Here and Now: A Success Story

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Page 35: VMworld 2013: SDDC is Here and Now: A Success Story

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vCAC

vSphere

vCO vCOPS vIN

vCM

Hyperic ITBM

Page 36: VMworld 2013: SDDC is Here and Now: A Success Story

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vCAC

vSphere

vCO vCOPS vIN

vCM

Hyperic ITBM

User selects

catalog item

to deploy

vCAC sends

notification for

approval

vCAC receives

approval for

deployment vCAC starts

deployment

process vCAC creates

machine(s) on

vSphere

vCAC starts

vCO workflow

for custom

extensibility

vCO calls into

vSphere to call-in

guest scripts

vCO adds the

new virtual

machine(s) to

vCOPS

vCO calls

hyperic and

adds VM’s

vCO calls

vIN and vCM

to add VM’s

vCO calls

vCNS to add

networking rules

Requestor notified

machine(s) have

finished provisioning

Page 37: VMworld 2013: SDDC is Here and Now: A Success Story

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Questions?

Page 38: VMworld 2013: SDDC is Here and Now: A Success Story

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Other VMware Activities Related to This Session

HOL:

HOL-SDC-1313

vCloud Suite Use Cases - Infrastructure Provisioning (IaaS)

Group Discussions:

VSVC1006-GD

vCloud Suite and SDDC with Tom Stephens

Page 39: VMworld 2013: SDDC is Here and Now: A Success Story

THANK YOU

Page 40: VMworld 2013: SDDC is Here and Now: A Success Story
Page 41: VMworld 2013: SDDC is Here and Now: A Success Story

SDDC is Here and Now: A Success Story

Eric Ledyard, VMware

VSVC4509

#VSVC4509