Amity School of Fashion Technology

VM for MANGO

Presented To:Mridula Sahay Mehrotra

Presented BY:Vishwa Varun

MA-FRM,2nd Sem

ROMANCE: EXOTIC DATE WITH SOULMATE

Amity School of Fashion Technology

MANGOIntroduction :

MANGO is an internationally famous multinational which designs, manufacturesand markets women’s andmen’s clothing and accessories.

The MANGO concept is based on an alliance between a quality product, with anoriginal design and a coherent and unified brand image.

Dressing the modern, urban women for her daily needs is the formula we haveanalyzed, adapted and applied in all the countries

Amity School of Fashion Technology

About BRAND :

MANGO is a global brand.MANGO opened its 99th store in 1992.Mango currently has a total of 1,220 stores in 91 countriesworldwide.Their expansion continues with the recent entry in countries suchas Georgia, Argel and Martinica.MANGO opened his 1st store in Mumbai, India.

Amity School of Fashion Technology

USP of BRAND:

The Mango concept is based on an alliance between a quality product, withan original design and a coherent and unified brand image.

Dressing the modern, urban women for her daily needs is the formula theyhave analyzed, adapted and applied in all the countries in which Mango ispresent: it has been and remains one of the keys to their commercial successand international prestige.

BRAND : MANGOSEASON: WINTERSWEAR: WOMEN’SINPIRATION: RED WINEMOOD: LOVE & AFFECTION THEME: EXOTIC DATE WITH SOULMATE

STORY BOARD

Amity School of Fashion Technology

Inspiration:

INSPIRATION : RED WINE

Mood:

MOOD: LOVE AND AFFECTION

THEME BOARD & COLOR REFERENCE

PROPS USED IN VM

WINE BOTEL WITH PAIR OF GLASS HEARTS CANDELS BALOONS CANDLE LIGHT DINNING TABLE & CHAIR ROSES

BACKDROP DESIGNBACKDROP DESIGN

VM

THANK YOU !