INTERNSHIP REPORT ON ORGANIZATIONAL STUDY ATM/s. VEEKESY POLYMERS PVT.LTD

BySHYAMJITH K 13MB5168

III SEMESTER MBAGuideProf. BALAJI T V

Internship Report submitted to the University Of Mysore in partial fulfillment of the Requirements of III semester MBA degree examination-2014

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES#15, New BEL Road, MSRIT Post, M S Ramaiah NagarBangalore-560054

M/s. VEEKESY POLYMERS PVT.LTDCERTIFICATEThis is to certify that SHYAMJITH K Reg no. 13MB5168 , MBA student of Ramaiah Institute of Management Studies/ Sciences, Bangalore, has successfully completed an Organizational Study at M/s. VEEKESY POLYMERS PVT.LTD (VKC) from 12th July 2014 to 12th August 2014.

M/s. VEEKESY POLYMERS PVT.LTD[Authorized Signature & Seal][Name][Designation]

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES

CERTIFICATEThis is to certify that this Internship Report on Organizational Study at M/s. VEEKESY POLYMERS PVT.LTD is a bonifide study of SHYAMJITH K, carried out under my guidance and supervision.

Place: BangaloreDate: [Prof. BALAJI T V]

DECLARATION

I hereby declare that this Internship Report on Organizational Study at M/s. VEEKESY POLYMERS PVT.LTD submitted in partial fulfillment of the requirement for II Semester MBA Degree examinations 2014 of University of Mysore through Ramaiah Institute of Management Studies is my original work and not submitted to any other university. This work has been done under the supervision of Prof. BALAJI T V in Ramaiah Institute of Management Studies/Sciences, Bangalore.

Place: Bangalore SHYAMJITH KDate: 13MB5168

ACKNOWLEDGEMENTS

I would like to add a few heartfelt thanks for a few people who were part of this project in numerous ways, people who gave unending support from the start of this study.I would like to convey our sincere gratitude towards University Of Mysore for giving an opportunity to do an organizational study as part of the university syllabus.Let us express our sincere thanks to Director, Dr. M.R.Pattabhiram, the Dean, Dr. Rejimon Thomas, Ramaiah Institute of Management Sciences, Bangalore, for their guidance and support. I would also like to thank our guide, Prof. BALAJI T V for his valuable guidance and advice. He inspired us greatly to make this study and her willingness to motivate us contributed tremendously to our study.Our special thanks to, Director MR. V.K.C. MAMMEDKOYA of M/s. VEEKESY POLYMERS PVT.LTD Kerala, without whom this project would not have been fully completed.I am grateful to all the staff members of the management for their continual help, encouragement and support. Last, but not the least we extend our heartful thanks to our families, friends and well-wishers for their co-operation and support.

CONTENTSCertificate from the Company ..Certificate from the Faculty Guide ...Declaration Acknowledgement ....1. Industry Profile ..........2. Company Profile .3. Organizational Hierarchy 3.1. Organizational Chart .3.2. Product Profile ..4. Study of Functional Departments 4.1. Finance Department .4.2. Production Department ..4.3. Marketing Department ..4.4. Human Resource Department 4.5. Materials Department 5. SWOT Analysis ..6. Summary of Findings .7. Conclusions and Suggestions .8. Bibliography

LIST OF TABLES AND FIGURES

CONTENTSTABLESFIGURES

Organizational Chart 3.1 3.1

Product Table3.2.13.2.1

Manufacturing Process4.1.14.1.1

Finance Department Structure4.2.144.2.14

CHAPTER 1

1.1.VKC GROUP OF COMPANIESVKC group of companies are the leading footwear manufacture especially in southern region of India. The group established on (August17) 1984 with a nominal capital and few employees. In 1984 the founder of the group Mr. V.K.C. MammedKoya started a Hawai Sheet manufacturing unit with his two brothers. Later on Hawai straps were also inducted to the production line and in 1986 VKC group launched the first product with its own brand name in the market viz. VKC Hawai with an initial production of 600 pairs per day. By 1989 the production increased to 5000 pairs a day and by 1996 it jumped to 17000 pairs.In between the founder initiated the floating of the first RPVC (Rigid Polyvinyl Chloride) footwear manufacturing unit in the Malabar Area of Kerala state with few of his friends. This product also got very good acceptance in the market. This resulted in a rapid change in the footwear industry itself. Within a few years the number of Rubber and RPVC unit grew to more than 80 in this area.In 1994 the group ventured the first unit in Kerala to manufacture footwear from virgin PVC. This resulted in a drastic change and the multinational brands confronted competitions from the local brands. In 1998 the group started the first Micro Cellular PVC footwear in Kerala with the help of imported plant and machinery. Quality at low price made the VKC groups products popular in the market day by day. In 2001 the group started the first Air Injected PVC DIP footwear manufacturing unit in the South India. In 2003 the group missioned the first Injected EVA manufacturing unit in South Central India. In 2006 the group started backward integration to produce EVA compound for Injection and started the first EVA compounding plant in the South Central India. The unit went in 2007 the group started manufacturing of PU DIP footwear.During this period new bloods with technical, commercial and practical knowledge were inducted and now the group consists of 25 working Directors and 100 share holders spread over 16 various units. More than 4000 employees are working in these units.

The company had achieved a prominent position in the footwear market of India. The main markets, which have been focused by the company are Kerala, Tamilnadu Karnataka, Madhya Pradesh, Gujarat, Andhra Pradesh. It has now expanded its market in countries such as Saudi Arabia, Dubai, Kuwait, Oman, Bahrain and Qatar.The good quality and variety in models of VKC products help the companies to face the market competition positively. The company has been able to maintain the quality of the products by adopting foreign technologies. The group is now looking for further avenues in the field of footwear to stretch their hands.

1.2.VISIONTo provide quality products to the customer at an affordable price.

1.3.MISSIONTo meet the market demand and to achieve a prominent position in the Footwear industry.

1.4.MOTTO Quality products at Affordable Price

The Head Quarter of VKC group is in CALICUT and the main plants of VKC group of companies are situated in Kerala and Tamilnadu. The following are the associate companies of VKC group.1. M/s. VEEKESY RUBBER INDUSTRIES PVT.LTD.2. M/s. VEEKESY ELASTOMERS PVT.LTD. 3. M/s. VEEKESY POLYMERS PVT.LTD.4. M/s. SANDLON TECHNOLOGIES PVT.LTD.5. M/s. FORTUNE ELASTOMERS PVT.LTD. 6. M/s. CALTECH POLYMERS PVT.LTD.7. M/s. SLIPONS INDIA PVT.LTD8. M/s. DIADORA SHOES PVTLTD.9. M/s. DIMESCO FOOTCARE INDIA PVT LTD.10. M/s. FERRARI SHOES (INDIA) PVT.LTD11. M/s. VEEKESY FOOTCARE (INDIA) PVT. LTD12. M/s. FERRERO VINYL TECHNOLOGIES PVT.LTD13. M/s. MORBIDO VINYL PVT.LTD.14. M/s. SMARTAK FOOTCARE PVT. LTD.15. M/s. VKC FOOTSTEPS INDIA PVT.LTD16. VKC FOOTPRINTS GLOBAL PVT LTD17. VKC FOOTWEAR INTERNATIONAL PVT LTD18. M/s VEEKESY SANDALS INDIA PVT LTD

CHAPTER 2

2.1COMPANY PROFILE OF M/s. VEEKESY POLYMERS PVT.LTD

M/s. Veekesy Polymers Pvt. Ltd. is registered as a private limited company and is first of its kind in South Central India for manufacturing of injected EVA footwears. M/s. Veekesy Polymers Pvt. Ltd. is one of the associate concerns of renowned VKC Group of Companies. The founder of M/s. Veekesy Polymers Pvt. Ltd. is Mr. V.K.C. MAMMED KOYA. The company is situated at Ramanattukara, Kozhikode.The Managing Director of the company is Mr. V. Rafeeque. He was awarded with Best Entrepreneur of Kerala and Best Entrepreneur of Kozhikode district for the year 2003.The Company has been able to achieve a landmark in the field of footwear through the continuous researches in footwear industry. The company manufactures VKC Lite brand footwear having EVA sole with PVC and synthetic leather upper. The company was incorporated in 01.01.1996 under the Companies Act 1956 and commenced its production on 13.04.1998. Now a days company produces EVA and PU footwears. All affairs and day-to-day business administration of the firm is vested in the hands of Board of Directors. They are in charge of various functions pertaining to Finance, Production, HR, Marketing, Administration and Materials departments. The board is assisted by well qualified staff members. Each department has functional heads, senior and junior executive in order to support and help functional heads. M/s. Veekesy Polymers Pvt. Ltd has a good market for their product in Kerala, Tamil Nadu, Andra Pradesh, Maharashtra, Chhattisgarh, Orissa, Gujarat because of the quality and the affordable price of the product. The management gives high priority to the quality of the product. The company assures the quality of the product through the continuous quality checking in each and every stages of the production process.

The quality of the VKC products is unrivalled in the market. The Footwears introduced by the company has been growing and evolving with the changing trends over the year. The company first manufactured Senor Cinderella brand footwear having PVC sole with leather and synthetic leather upper. Now the company is manufacturing VKC Pride and VKC Lite. VKC Pride is sold in Kerala, Tamil Nadu, Andra Pradesh, Maharashtra, Chhattisgarh, Orissa, Gujarat and VKC Lite in Kerala and Tamil Nadu alone. In the recent years the customers prefer the injected EVA Footwears rather than any other Footwear. We also export our products to Kuwait, Oman and Jiddah.As we are manufacturers of footwear, we focus mainly on production process of the organization. The function of the production department is to produce our products on time, to the required quality levels, at the defined product cost. The advantage of the company is the implementation of Italian technology used for the injection moulding process. Moulding process is the main activity and the key process of manufacturing of quality footwear. This will help the company to assure high quality with accurate size and good finish to the product. Of major concern to the production manager is monthly output. Production managers have monthly targets which they are expected to strive to meet or exceed. The production department of M/s. Veekesy Polymers Pvt. Ltd comprises of well experienced staff members starting from functional head, department head, coordinator, supervisors, shift engineers, machine operators, pouring men and workers. Production department also aims at maintaining the quality of products been produced. Every employee is expected to take responsibility for managing quality issues in order to make sure that waste is minimised and quality maximised. Quality checking and assurance is carried out everyday on a number of occasions to ensure that the production process is working efficiently and effectively.

We use different machines to produce footwears. The company purchases footwear moulds from Taiwan, China, and Italy. This will help the company to assure high quality finished product.Most of our machines are imported from abroad. It includes high EVA Injection Moulding Machine, Blender Machine, PVC Mixer, Cooling unit, Compressors, PVC Injection Moulding Machine, Generator, Clicker and Stitching MachineM/s. Veekesy Polymers Pvt. Ltd has succeeded in withstanding stiff competition from the parallel manufactures because of the superior quality of their products at reasonable price. Other than production and quality checking, production department performs one more function. That is packing of finished products into cartons. A set of workers are assigned to packfinished products into specified cartons or boxes according to their name and size. Before packing quality is again being checked by the workers. After packing all these cartons are sent to stock room for storing so that it can be sent to dealers directly according to the order placed.

2.2.THE PRESENT BOARD OF DIRECTORS: Mr. V. NOUSHAD (Director) Mr. V. RAFEEQUE (Managing Director)Mr. V. RAZAK (Director) Mr. V. MAMMED KOYA (Director)Mr. V. MUHAMMED KUTTY (Director)Mr. V. MUHAMMED (Director)Mr. M.GOPALAN (Director)

CHAPTER 3

3.1. ORGANISATIONAL CHART

CHAIRMAN

MANAGING DIRECTOR

DIRECTORS

MANAGER

ASSISTANT MANAGER

SALESMATERIALSPRODUCTIONFINANCE

DEPARTMENT HEADDEPARTMENT HEADPRODUCTION HEAD

EXECUTIVEEXECUTIVECOORDINATOREXECUTIVEDEPARTMENT HEAD

JUNIOR EXECUTIVEJUNIOR EXECUTIVESUPERVISORJUNIOR EXECUTIVE

PERSONNELSKILLED WORKERS

DEPARTMENT HEADUNSKILLEDWORKERS

EXECUTIVE

JUNIOR EXECUTIVE

FIG 3.1

CHAPTER 4

4.1.FINANCE DEPARTMENTFinance is the science of fund management .the general areas of finance are business, and public finance. Finance is today recognized as the life blood of business. It also deals with how money is spend and budgeted. They cannot imagine business without money. It is the central point of all business activities, regardless of the type of the organization, government, business, education, health. Finance function is equally important for profit and non-profit organization. The importance of finance need not be over emphasized. The growth and expansion of the business is not possible without proper administration of finance. The smooth functioning of the business is not possible without sufficient funds.The finance position of the M/s VKCPOLYMERS PVT LTD. is good because of their well-equipped finance and administration department. Finance management is the process of planning ,organizing ,directing and controlling the finance activities.The two function of finance department are finance and accounting .accounting is an art of recording, classifying and summarizing in a significant manner and in terms of money transaction and event which are of financial character and interpreting the result there of. Through accounting information they can prepare the financial statement of the company periodically to know the financial position of the firm. Finance plays a key role in all activities of the business. The success of finance department depends on how finance is at the various level of administration under the management

4.1.1.FUNCTIONS OF FINANCE DEPARTMENT Preparation and maintenance of accounts, documents and records Recording of bank transactions like cash withdrawals, maintain detail of check payments etc Maintenance of commercial accounts, income tax etc Payment of company bills like telephone, electricity and monthly returns of professional tax, sales tax, and CST and VAT Preparation of budget Fixed assets registration maintenance Salary preparation Allocation of bonus, PF etc

4.1.2.KEY FINANCIAL ACTIVITIES1) Financial analysis, planning and control Assessing the financial performance and condition of the firm Forecasting and planning the financial structure2) Management of firms asset structure Managing the liquid resources Debt and dividend policy Determine the capital budget Negotiating and developing relation with various suppliers

4.1.3.ROLE OF FINANCIAL MANAGERThe role of finance manager is not confined to the management and making accounts, but it also plays major role in dividend decision, capital budgeting decision, capital structure outlay of the firm, decision related to the merger and acquisition, and all the investment decisions of the firm. Thus the finance manager plays an important role in any business enterprise. Formulating budget estimates in support ofprogram objectives; presenting and justifying budget request; development of plans for allocating resources; monitoring program Execution; reviewing and analyzing funding documents; conducting comparative analysis to examine trends; reviewing budget policy and statutes to ensure compliance Reviewing and interpreting accounting and financial management policy, procedures, standards to ensure compliance; monitoring and examining accounts; specific accounts, specific appropriations or financial records for account status and reporting requirements; and verifying accounts documentation. Planning and conducting financial reviews of major programs and entities to evaluate the reliability, effectiveness, and efficiency of the organization; making recommendations based on findings that identify cost saving through improved operations and following up on recommendations to ensure implementation.

4.1.3.RECORDS MAINTAINED Cash book Bank book Journal General ledger Asset ledger Purchase journal, Sales pay book, Creditors ledger Sales register Subsidiary register like TA advance, Salary advances

4.1.4.OBJECTIVES OF FINANCE DEPARTMENTFor every business finance is considered as back born of its functioning .the success of a concern is measured in terms of financial position .finance is one of the basic foundations of all economic activities concern with the acquisition and the utilization of capital funds ,assets and over all objectives of business concerned. VKCGROUP OF COMPANIES has very strong financial dept. This is concerned with the proper utilization of the financial resource of the company. The financial controller with the proper utilization of the financial resource of the company .the financial controller is the head of the department and two financial managers. The decision and policies taken by the council will be passed by the financial controller through the finance manager through the manager of each section .finance department is concerned with the planning and controlling of firms financial resource

4.1.5.FINANCE DEPARTMENT STRUCTURE

FINANCE MANAGER (HOD)

GENERAL ACCOUNTANTCOSTING ACCOUNTANTSALES ACCOUNTANTPERSONNEL ACCOUNTANT

OFFICER IN CHARGE

CASHIER

ACCOUNT ASSSISTANTFIG 4.1.5

4.2.PRODUCTION DEPARTMENT

Since vkc is a footwear manufacturing company the prime importance is to production process.Company uses Italian technology for the injection moulding process. Moulding process is the main process of manufacturing. This process help the company deliver high quality footwear with accurate size and good finish. There is a monthly target for the production manager which they strive to achieve.Every employees is expected to take responsibility for managing quality issues in order to minimize waste and maximize the quality. The production department of vkc polymers comprise of well experienced staff members. The structure of the production is as follows.

PRODUCTION HEAD

CO-ORDINATOR

SUPERVISOR

SHIFT ENGINEER

MACHINE OPERATORS

POURING MAN

SKILLED MANAGER

FIG 4.2

4.2.1.FUNCTIONS OF PRODUCTION DEPARTMENT

4.2.1.1.Purchase of raw materialThe duty of the purchasing part of production department is to buy right quality raw material at economical price and distribute it to various department as and when required. The purchasing procedure is as follows. Estimating the budgetThe top level management decide the quality and type of materials bought and they prepare a budget. In accordance with this the purchase department buy raw material. Receiving purchase requisitionA purchase requisition is given by the supervisor to reload stock time. Estimating the quantity to be broughtThe quantity is determined by the stock availability in the factors. Selecting supplierCompany has a long list of suppliers out of which the management select the best suppliers who will give the right quality goods. Placing ordersAfter the supplier is selected company order for the material. The order should contain all relevant details such as Order number Date Suppliers name Quantity required Price Item ordered Following upAfter placing order purchase should get the conformation letter from supplier and also department should sent reminders about the delivery to suppliers.Receiving and inspection of materialAfter receiving the material its the duty the supervisor to check the quality and quantity of the material before sending it to the store.Storage of raw materialThe main function of stores department are receive the incoming raw material and packing material to store material in convenient place issue of material tell authorities if there is a out of stock condition inventory management stock taking rejected material management sales shipping details maintenance of account

Producing finished goodsThe machine used by the company are imported from abroad. Footwear moulds are brought from Taiwan and china. The different machine used are EVA injection moulding machine Blender machine Pvc mixer Cooling unit Compressor P V C injection moulding machine Generator Clicker Stitching machineQuality achieving is done once in a while to ensure that production process is efficient or notPacking finished goodsThe last function of the production department is packing the finished products into cartons according to its name. Then all the cartons are sent to stockroom so that it can be send to dealers according to the order placed.

4.2.2PRODUCTION PROCESSProduction Process

EVA Compound

Synthetic Leather

PVC Raw Material

Blending

Mixing

Cutting

Injection Moulding Process

Injection Moulding Process

Stitching

Semi Finished Footwear

Finishing

Show fitting & Riveting

Finishing

Quality Checking

Printing

Assembling

Finished Footwear

Packing

Dispatch

FIG 4.2.2

4.2.3.PACKING PROCESSTrimming Process

Conveyor System

Upper & Sole Cleaning

Tag Fitting

Packing into Small Carton

Fixing Size & Price Sticker in Small Carton

Packing into Master Carton

Final Check up in Pairs, Art No., Size & Price

Box Strapping

FIG 4.2.3

After production these products are being sold in the market according to the orders taken by marketing department. The marketing department studies the market and the target customers, decides the best way to reach these customers, and works with the rest of the company to help determine the new product needs of the market. We do continuous market research, which helps us in planning and executing marketing strategies for the future course of action. It also helps us in analyzing the buyer habits, popularity of product, and effectiveness of advertising media. It also helps to collect information about marketing problems and opportunitiesThe company executives are directly taking the orders from the wholesalers. The Company has very good system for the supply of the products to the wholesalers. We sent our products through parcel service to various dealers based on their orders to respective places and doesnt have connection with any retailers. Our product reaches the hand of customers through retailers, who gets it from wholesalers.We manufacture products on the basis of demographic segmentation. As a result, we produce products aiming kids, youngsters, gents and ladies at affordable price with high quality. We produce footwear under the name VKC Lite and VKC Pride. VKC Pride is used for exporting to foreign countries.Slogan for VKC Pride is Step into the World of Proud and for VKC Lite Step into the World of Ecstasy. The Company treats advertising as the main mode of marketing to improve sales of our products. Ambassador of our product is Cine Actress Meera Jasmine. VKCs Advertising covers all activities connected with giving publicity regarding goods and services offered for sale. The main Medias for advertising are: Indoor Media & Outdoor Media.Indoor Media includes TV Channels, News papers, Magazines, Catalogues, Danglers, Calendars, & Stickers. Advertisement of the products are given in all the major TV channels in Malayalam Outdoor Media includes Name boards, A boards and Hoardings.

Marketing and sales goes hand in hand. Sales promotion plays a major role for the success of the VKC products. Sales promotion influences the customers for buying the products and also helps to meet competition and helps in stimulating demands .Sales Promotion is carried out in two ways.Consumers promotion and dealer promotion. Consumers promotion consists of providing coupons, contest that we conduct and price offer for our various products. For dealers we conduct sales contest, give gifts, and turnover allowance based on the amount products been purchased from our firm. Company provides scheme called VKC Sammanotsavam for dealers based on their purchase for that particular year.The Company conducts the Wholesalers Meet at least once in a year. By this the company provides an opportunity to the wholesalers to interact with the company and between the dealers. This helps to find problems, sort out differences, and to formulate plans for future improvement in the market.The adequate production, supply, good quality, affordable price of the product, and the various marketing techniques used by the company helps products to be a superior one in the market that satisfies the customer. Human resource department of the organization caters to the need of both employees and workers of the organization, resulting in a good relation between employees and workers. They are well satisfied with the attitude of the management towards them and in the facilities provided to them. So there are no labor strikes, absenteeism and attrition. The company provides excellent training programs for the employees to improve the skills and productivity with in a lesser time. The employees are getting the statutory benefits like Bonus, ESI scheme, Employees Provident Fund, Festival Holiday Allowances from the company. They are often given awareness class related to cleanliness, health and safety. Department heads also make visits to quarters were workers are staying in order to ensure cleanliness in their surroundings. HR department maintain a help desk in order to redress grievance of the workers and answer to their queries. There are total of 214 workers in the organization.

Finance is life blood of every organization. It deals with procurement of funds and their effective utilization in the business. Department has one department head, one senior executive and four junior executive. Their functions mainly include checking daily cash accounts, MIS preparation, bank reconciliation, central excise and export related works, finalization of account statement etc.M/s.Veekesy Polymers PVT. is financially stable and had got CRISIL A+ rating. Materials department of the organization place order according to need of material thats used for production. Company follows EOQ system. Whenever they find that it has reached reorder level or safety stock, order is placed.

4.3.MARKETING DEPARTMENT

The American marketing association (AMA) defines marketing as the performance of the business activity which directs the flow of goods and services from the producer to the consumer to user.According to Philip Kotler marketing is defined as human activity directed at satisfying the needs and wants through exchange involve sellers, searching buyers, satisfying their want and making relevant product promoting and strong transporting and functional area of business for the flow of the goods and services from the producer to the consumer it helps to plan and develop products on the basis of known consumer needs.After production the product are being sold in the market according the orders taken by the marketing department. The marketing department studies the market and the target consumer and decides the best way to reach their customers, and works with the rest of the company to help determine the new product needs of the market. The company do continue market research which helps them in planning and executing the new marketing strategies for the future course of action also helps the company to analyze the buyer habits, popularity of product and effectiveness of the advertisement media. It also helps in collecting information regarding marketing problems and opportunities.

4.3.1.STRUCTURE OF MARKETING DEPARTMENT

Department Heads

Executives Junior executives

FIG 4.3.14.3.2.MAIN FUNCTIONS OF MARKETING MANAGER

Sales operation Inventory management Production forecasts Control of sales Evaluating the marketing pulse Tailoring promotion plans and activities Monitoring delivery performance of distributors

4.3.3.THE MARKETING TECHNIQUES USED ARE Channels distribution Sales promotion Advertising Market research

4.3.4.CHANNEL OF DISTRIBUTION Channel of distribution is the set of marketing intermediaries through which the goods flow from the producer to consumer.The company had provided the door delivery system to the wholesalers for the distribution of the products through their own vehicles and through the different transporters.The company adopts a two level distribution system consisting of wholesale dealers and retail dealers. The company is satisfied with the existing arrangement.

4.3.5.SALES PROMOTION Sales promotion plays an important role for the VKC foot wear products sales promotion influences the customers for buying the product and also helps to reduce competition, it popularizes the product so as to stimulate demand.

4.3.6.SALES PROMOTION TOOLS USED ARE:4.3.6.1.CONSUMER PROMOTION COUPONS DEMONSTRATION CONTEST PRICE OFFER4.3.6.2.DEALERS PROMOTION SALES CONTEST DEALERS GIFT TURNOVER ALLOWANCES4.3.6.3.ADVERTISING AND SECEMES: The VKC foot wears advertising covers all activities connected with giving of public regarding goods and services offered for sale.4.3.7.VKC PRIDEART NO.SIZECOLOURGENTS/LADIES

30127*10BLACK/BROWNGENTS

30117*10BLACK/BROWNGENTS

30211*3/1*4BLACK/BROWNGENTS

3034 5*8BLACK/BROWNGENTS

3015*8BLACK/BROWNLADIES

3025*7BLACK/BROWNLADIES

3115*9BLACK/BROWN LADIES

3215*8BLACK/BROWNLADIES

3225*8BLACK/BROWNLADIES

FIG 4.3.7

4.3.8.THREATS Competition from other leaders Government interference may reduce growth potential Completion from other leaders like HUL Technology advancement at a faster rate To protect the final interest of the company

4.3.9.COMPETITION Competition is an important factor that influences the market of a product. In footwear industry there are many producers all over Kerala. So the company is facing though competition in footwear market. They can only survive through providing quality products to the consumers. There are many competition within the state as well outside kerala. Paragon Bata Rubco Lunar Hawalker Evaco Premier

4.3.10.BRAND NAME The brand name used for the product is VKC PRIDE and VKC STILE4.3.11.SLOGANThe coolest choice from fortune 4.3.12.QUALITYQuality of the product is the main marketing technique4.3.13.ADVERTISINGThe company treats the advertising as the main mode of marketing to improve the sales of their customers and dealers4.3.14.SCHEMEOne of the main marketing techniques of the company is the different schemes for the customers and dealers4.3.15.WHOLESALERS MEETThe company conducts the wholesalers meet at least ones in a year. By this the company provides an opportunity to the wholesalers to interact with the company and the dealers. This helps in identifying problems and sorting out differences and to formulate plans towards future development in the market.4.3.16.ORADER TAKINGThe company executives are directly taking the orders from the wholesalers.4.3.17.DELIVERY SYSTEMThe company has a very good system for the supply of the products to the wholesalers. The company has provided the door delivery system and they have fixed weekly chart for the supply.

4.3.18.THE CHANNEL OF DISTRIBUTION FOLLOWED BY THE COMPANY IS:

MANUFACTURES

WHOLESALERS

RETAILERS

CONSUMERS

4.4.HUMAN RESOURCE MANAGEMENTHuman resource management is a function in organizations designed to maximize employee performance in service of their employers strategic objectives. Human resources are considered as the most important recourse in any organization because it can function only through people. The success of an organization depends upon the ability of its human resources. Production is the result of joint efforts of land, capital, labor and business enterprises.HR is primarily concerned with how people are managed within organizations, focusing on policies and systems. HR departments and units in organizations are typically responsible for a number of activities, including employee recruitment, training and development, performance appraisal, and rewarding (e.g., managing pay and benefit systems). HR is also concerned with industrial relations, that is, the balancing of organizational practices with regulations arising from collective bargaining and governmental laws.In the current global work environment, all global companies are focused on retaining the talent and knowledge held by the workforce. All companies are focused on lowering the employee turnover and preserving knowledge. New hiring not only entails a high cost but also increases the risk of the newcomer not being able to replace the person who was working in that position before. HR departments also strive to offer benefits that will appeal to workers, thus reducing the risk of losing knowledge.

4.4.1.STRUCTURE OF HUMAN RESOURCE DEPARTMENT

Department Heads

Executive

Junior Executive

FIG 4.4.1

4.4.2.FUNCTIONS OF HUMAN RESOURCE DEPARTMENT4.4.2.1.Manpower PlanningIt involves the planning for the future and finding out how many employees will be needed in the future by the business and what types of skills manpower planning should they possess.4.4.2.2.Job analysis and Job descriptionA job analysis is the process used to collect information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job.Job descriptions are written statements that describe the:Duties, responsibilities, most important contributions and outcomes needed from a position,4.4.2.3.Determining wages and salariesHR Department is also involved in conducting market surveys and determining the wages and salaries for different position in an organization. This decision may be taken in consultation with top management and the Finance department.4.4.2.4.Recruitment and SelectionOne of the most important jobs HR departments is to recruit the best people for the organization. This is of crucial importance as the success of any organization depends on the quality of its workforce. Details regarding the recruitment and selection procedure can be found here.4.4.2.5.Performance AppraisalOnce the employees are recruited, the HR Department has to review their performance on a regular basis through proper performance appraisals.Performance appraisal is the process of obtaining, analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does.

4.4.3.OBJECTIVES OF HUMAN RESOURCE MANAGEMENT

4.4.3.1Training and DevelopmentThe human resources department helps organizations meet training and development objectives. It helps determine the training needs of the company and creates and conducts training programs for employees. HR staff members organize training manuals and determine the most appropriate method of delivering training to meet the needs of the organization. Department training specialists consult with managers and employee supervisors to assess performance improvement needs and to organize developmental programs for new and existing employees.4.4.3.2.RecruitmentThe human resources department helps organizations meet recruiting objectives. The department screens potential candidates and makes hiring decisions to fill open positions. It also attracts candidates through a variety of recruitment efforts such as job fairs and online job boards. Recruitment staff often visit college campuses to attract students and new graduates into the organization. Staff members interview candidates and issue pre-employment assessments. Human resources specialists also train new hires and distribute company policies and procedures to new employees.4.4.3.3.Employee RelationsHuman resources staff members form labor policies and interpret state and federal employment and labor laws. The department ensures the company complies with regulations regarding equal opportunity employment and fair labor standards. The department's staff members help workers understand their rights while also protecting employer interests. HR staff members also handle employee relations objectives such as settling disputes between employees and managers. They ensure that employees receive appropriate accommodation for disabilities as well as assistance with medical-related leave time.

4.4.3.4.BenefitsThe human resources department oversees benefit and employee assistance programs. It implements programs to help employees balance work and home life. Compensation and benefits specialists help workers select health plans. HR specialists also provide information regarding company-sponsored programs such as thrift savings and pension plans.

4.4.4.RECRUITMENT PROCESS

H:R Plan

Recruitment Need Identified

Person SpecificationJob Description

Design Selection Method

Short List

Select

Make Job Offer FIG 4.4.44.4.5.SELECTIONA job should be done by a person who is exactly qualified for it. This is the essence of a sound policy of personnel employment. Recruitment provides a long list of candidates who are ready to perform the job. All applicants for the job need not be suitable to perform the same or may not possess the required qualification. The number of applicants may be for more than the number of posts available. In such cases, a careful scrutiny of the candidates is necessary and essential in order to find out the most efficient candidates among them, this is possible only through selection.4.4.5.1.STEPS IN SELECTION PROCESSThe number of steps in the selection process and the sequence of steps vary from organization to organization. The different types of steps in selection process are discussed below. Scrutiny of applications Preliminary interview Blank application form Interview Checking references Medical examination Final selection Tests Trade tests Performance tests Psychological tests

4.4.6.WORKING TIMEGents: Office Staff: 9.00am to 6.00pmFactory Workers: 8.00am to 4.00pmWomen:Office Staff: 9.00am to 5.30pm Factory Workers: 8.00am to 4.30pm

Safety Measures: Safety Measures used by the company to protect the worker from accidents are; Gloves Goggles Apparent Shoes Mask

4.5.MATERIALS DEPARTMENTMaterials department of the place order according to the need of materials thats used for production. Company follows EOQ system. Whenever they find that it has reached reorder level or safety stock, order is placed.4..5.1.PURCHASE DEPARTMENTIt is the duty of the purchase department to buy the right quality of materials at right time and right price and issue the material to various department as and when it requires. The purchasing procedure following by the purchasing as follows:4.5.1.1.Determination of purchase budgetIn the beginning of the year, the top level management will decide about the quality to be produced in the year and they prepare a purchase budget. This budget guide the supervision to know the type, quantity and size of materials to be purchased.4.5.1.2.Receiving purchase requisitionA purchase requisition initiated by the supervision for the replenishment of stocks items.4.5.1.3.Determination of quantity to be usedThe quantity to be purchased determined taking in to consideration stock availability in the factory.4.5.1.4.Selecting suppliersThe company will determine the suppliers from whos purchased are to be made. The company will be having a list of suppliers who will provide better quality raw material. From this list of suppliers, the company will contact the best suppliers to know whether they can supply required raw material to the company.4.5.1.5.Placing ordersAfter selecting the suppliers, the company will place orders for the material. The order should be clearly draft with all relevant detail such number and date, suppliers name and address, description i.e. quantity, rate and amount of the item ordered etc.4.5.1.6.Follow upFollow up step include obtaining confirmation from the suppliers, sending reminders to suppliers and awaited the delivery of goods.

4.5.1.7.Receiving and inspection of materialWhen the material are received, a supervisor verifies the material with the help of delivery not, send by the supplier and the purchase order. The physical quantity and quantity are carefully checked before passing them to the store.Therefore the purchasing procedure of M/s. VKCPOLYMERS PVTLTD. Is depicted below.1. Selecting suppliers 2. Placing orders3. Follow up the order to ensure timely supply4. Receiving and inspecting of material and passing bill for payment5. Determining of purchase budget6. Receiving purchase requisition or indents7. Determination of quantity to be purchased

Materials department of the organization place order according to need of material thats used for production. Supervisors and production in charge gives details of materials needed for production and accordingly materials are purchased by placing order through e-mail.

4.5.2.The main raw material used for the production

PU POLYN PU ADDITIVE COLOURING AGEN PVC PVC KEXIN DOP NROX FYNON GOW BLOWING ATEARIC ACIDS MASTER BATH SILICA SHVESHNER BEARO STEACH MEK

CHAPTER 5

5.1.SWOT ANALYSISSwot analysis is a strategic planning method used to evaluate the strength, weakness, opportunities, and threats involved in a project or in a business venture and identifying the internal and external factors that are unfavorable to achieve that objective.The companies Swot analysis is as follows..5.1.1.STRENGTH Easy availability of raw material and other input. Massive industrial support for technical services. Designing, man power development and marketing. Management is very stable, that forms strong foundation of the company. Employees are being provided with all necessary welfare facilities. Well-equipped quality control department for inspecting the quality of incoming of raw materials and final production. Competitive advantage in cost of production. Wide distribution network.5.1.2.WEEKNESS Lack of skilled human resource. Cost of production is high. Not able to meet the market demand Less export Lack of proper utilisation of R&D.

5.1.3.OPPORTUNITIES The company has the opportunity to expand its production unit due to more demand for its product. The company has got better tools for better planning and decisionmaking. The company can establish more branches across India At present it has good raw material resources to enhance production Good export market should tap foreign market vigorously5.1.4.THREATS Competition from other leaders like HUL Government interference may reduce growth potential. Technology advancement at a faster rate To protect final interest of the company

CHAPTER 6

6.1.FINDINGSVKC Group of company is the leading company footwear manufacturing especially in southern region of India, It was established on 17/08/1984. VKC POLYMERS PVT LTD is registered as a private limited and is associate concern of very renowned VKC Stile brand footwear. This study mainly concerned with understanding the functioning of different department and the entire working of the firm from the analysis the following findings were drawn.. Good co-ordination among various departments. Policies, strategies and redressalsare satisfactory and transparent Due to efficient planning company is always running in profit. Company has good welfare scheme for the employees The company can provide good quality footwear in moderate price. Better services to wholesalers. The companys success due to the implementation of Italian technology. The having very good CVSR activity.

CHAPTER 7

7.1.CONCLUSIONThe privileged opportunity of doing the one month organization study provided to the highly beneficial in the management point of view, it really give a practical knowledge about the nature of business topic related to the company like functioning, structure, promotional activities, working environment etc. the experience had effect in increasing the skill of data collection analysis and organizing.Quality products, Economical price, Attractive style etc of VKC FOOTWEARS provides better market position of this company. The experience and expertise of 26 years better lead to the company to be the market leader in all its market. The brand name VKC FOOTWEARS is more and more acceptable in the mind of people in all levels of society M/s. VKC POLYMERS PVT LTD is a growing company with a let of future anticipation.

7.2.SUGGESTIONS The company should reduce the Rexene waste by efficient designing of footwear. There should be change in the model of footwear. Innovative advertisements are needed to stand and still in the market. Company now producing limited numbers of designs, so it is required to come up with more innovative designs to attract more customers and to survive the competition. VKC shoes are not a good market leader. So taking a new marketing strategies for shoes section. The VKC FOOTWEARS should be adapting to direct marketing and E-business, it will be making more profit and wide market.

CHAPTER 8

8.1.BIBLIOGRAPHY

http://vkcgroup.com/ WWW.GOOGLE.COM http://en.wikipedia.org/

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