INTRODUCTION

•Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).

•Founder of titan is XERXES DESAI.

•The CEO of titan is BHASKAR BHATT.

•The company set up its corporate office in Bengaluru (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu).

•Titan is the largest watch company in India and the fifth largest in the world.

•Titan manufactures over 100 million watches across 30 countries and cumulative.

•The company has manufactured more than a 100million watches till date; and has a customer base of over 80 million.

•Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market , offering quartz technology with international styling.

CORE PRODUCTS

TITAN EYE+:EYE WEAR

TITAN: WATCHES

TANISHQ:JEWELLERY

PRECISION ENGINEERING DIVISION

MARKETING STRATEGY•Segmentation done on the bases of:

Lifestyle.

Socio-Economic Group.

Personality.

• Introduced various Sub Brands.

• Brand Extension.

• Innovation.

SUB BRANDS ACCORDING TO SEGMENTATION • Fastrack Youth(22-30yrs)

• Dash Children • Titan Steel Trendy urban youth(25 to 35yrs) • Raga Working Women

• Nebula Upper Class

• Sonata Semi Urban and Rural class

PRODUCTION TARGET OF TITAN

PRODUCT• Titan• Fastrack • Sonata • Xylys• Titan Edge• Titan Raga• Nebula

ADVERTISING & PROMOTION

• Jingle tune(Integral Part of Brands identity)• Celebrated milestone of 50 million watches byhumming tune competition• Oversees Advertising by addressing social

issues and Portraying personalities like Mother Teresa,Mahatma Gandhi, Einstein

• Titan Signet Programme

sonata

steel

Nebula

Dash

Edge

Xylys

Fastrack

Raga

Direct Dealers Time Zone & Non-traditional Outlets

PRICEMass (Rs.350-600) Popular (Rs.600-900)Premium (Rs.900-1500)Super-premium (Rs.1500-8000)Connoisseur segments (above Rs.8000 to Rs.150000)

PLACE

Aamir Khan as brand ambassador Mahendra Singh Dhoni for Sonata Rani Mukherjee for Raga Festival Offers Creative Advertising

PROMOTION

ORGANISATIONAL CHART

• Year-over-year sales growth of 57.5% during the last quarter.

• The company has reported $795.4 million in sales over the past 12 months. • The company is expected to report $1 billion in sales in the next fiscal year.

FINANCIAL STRATEGY

Currency in Millions of Indian Rupees As of: Mar 2008 Mar 2009 Mar 2010TOTAL REVENUES 29,983.6 38,326.4 46,771.6Cost of Goods Sold 21,512.5 28,054.0 34,680.0GROSS PROFIT 8,471.0 10,272.4 12,091.6 OPERATING EXPENSES 5,818.5 7,765.2 8,313.4OPERATING INCOME 2,652.5 2,507.2 3,778.2EBT 1,176.9 868.0 1,265.2NET INCOME 1,475.6 1,639.2 2,513.0

FINANCIAL STATEMENT

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