vive mexico v1 2 mtpb 7-9-09

8/8/2019 Vive Mexico v1 2 MTPB 7-9-09

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Chef Ana GarciaAna Garcia is one of the most exci1ng chefs in Mexico today. Born in Monterrey and

raised in Cuernavaca, Morelos, Mexico, Ana traces her lineage well beyond the Mexican

Revolu1on.

Her abili1es as a chef were passed down from her mother, aunts, grandmothers and great

grandmother, and her repertoire includes tradi1onal central and northern Mexicanspecial1es as well as experimental nouvelle Mexican cuisine using tradi1onal ingredients

in new and gastronomically adventurous ways.

She has given culinary demonstra1ons and lectures at the Orlando Culinary Ins1tute, the

Arizona Culinary Ins1tute, the Hospitality Ins1tute of Chicago, Central Market Cooking

School, and the Na1onal Restaurant Associa1on Conven1on, and has served as a

spokesperson for Modelo Beers and Méxicana Airlines.

Together with her husband Robb, Ana owns and operates La Villa Bonita an award

winning cooking school and culinary vaca1on des1na1on in Tepoztlan, Mexico(www.lavillabonita.com).

Ana in the News

http://www.lavillabonita.com/





Popularity of Mexican Cuisine

Mexican Cuisine is one of the most popular food choices bygeneral population

Mexican Cuisine is now the third most popular cuisine on menusfollowing American and Italian (Mintel Menu Insights 2007)

The American public is becoming more sophisticated aboutauthentic Mexican cuisine

Latin is the fastest growing ethnic food category in the U.S.,splitting into 30 sub-sectors of food-service cuisine (Marketresarch.com

2007)

There is a booming interest in home cooking in the US. 53% of U.S. consumers say they are cooking from scratch more than theywere six months before (Information Resources 2008)



Ana Garcia

Chef Ana Garcia is the face of modern Mexico. She is educated, talented, aspirational, family-

oriented, successful, recognizable, and accessible. Ana personifies Mexico’s rich history, art,landscape, culture, music, cuisine and people.

• Ana understands and communicates the intersection of Mexican culture and cuisine

• She is a national spokesperson for Negra Modelo and Modelo Especial

• She is warm, knowledgeable, and professional

• She is born and raised in Colonial Mexico

• She is bilingual and part of the Mexican Hospitality Industry

Ana brings together all the different attributes of the country into onedeliciousMexico – A celebration of the five senses:

The Face of Mexico

• TASTE

• TOUCH

• SIGHT

• SOUND

• SMELL



Ana is a born communicator who understands how to reach an

audience, and how to inspire their interest. She speaks their language,

understands their interests, and knows how to pique their curiosity. As a

spokesperson for the Mexico Tourism Board, Ana will tailor her message

to her audience, and as a member of the hospitality industry, she can

reach out to a broad network of consumers and travel professionals.She is adept at spotting and capitalizing on market trends and nuances

within the industry, and will help raise interest and awareness and

ultimately increase visitor traffic to Mexico.

Ana opens the door to North American visitors and demystifies this

land and its people as she takes her guests on a multi-sensory tour of her world, ranging from the sights and sounds of everyday life, to the

brilliance and pageantry of festivals and celebrations. Ana highlights the

obvious, uncovers the hidden and provides an entirely new lens to view

the country that focuses on the taste, sights, sounds, smells and feel of

Mexico.

Food is at the heart of life in Mexico – colorful, fresh, locally grown and raised

ingredients and livestock make up the healthy Mexican diet. Recipes are passed down

from one generation to the next with love and commitment. As a professional chef

with a rich cooking heritage, Ana demonstrates food’s power to:

· Inspire community

· Spur discussion· Bring people together

· Reinforce tradition

· Bring back memories

· Nourish the spirit and the soul

Spokesperson

Guide

Chef

The Many Faces of Ana



• Change the subject

• Underscore the positive attributes of the country

• Give potential visitors more reasons to visit

• Open up a wider audience of potential visitors

• Introduce the charms of the interior and other areas of the country

• Help change negative perceptions

• Be the fresh face of a new direction

• Give a wholesome image to the country

• Introduce audiences to the healthy benefits of authentic Mexican cuisine

• Personify young, strong, smart, nurturing, exciting, hardworking 21st Century Mexico

Partnering with Ana will...



Partnership Idea

As Spokesperson, Ana would:

• Attend key industry conventions and

trade shows in specified locations around

the U.S.

• Perform cooking demos at high visibility

and prestigious venues around the U.S.including culinary institutions, festivals and

food events

• Include The Tourism Board in all print and

broadcast interviews

• Maintain an active blog presence and take

advantage of new social media outlets tomaximize awareness, exposure and

visibility

• Include The Tourism Board in on-going

development of cookbook and Public

Television series opportunities

Spokesperson for Mexico Tourism Board

As the face of Modern

Mexico, Ana Garcia would be

an exceptional spokesperson

for the Mexico Tourism

Boa rd , a nd wou l d be

instrumental in raising the

visibility of Mexico while

attracting both leisure andbusiness travelers.

As the owner and operator

of a Cooking School/Culinary

Vacation Destination in

Te p o z t l a n , A n a f u l l y

comprehends the importance

of a strong network, and willwork on your behalf to forge

e f f e c t i v e b o n d s w i t h

commercial tour operators,

agents , influencers and

executives within the travel

industry.



Chef Ana Garcia in the My Mexico TV show pilot.

To watch the pilot, visit http://www.lavillabonita.com





Ana Cooks It Up!



Copyright 2009 La Villa Bonita

PRODUCTION. POST. INTEGRATED

MARKETING. LICENSING.

mailto:[email protected]

mailto:[email protected]

vive mexico v1 2 mtpb 7-9-09

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