viva group presentation...14 ganteng ganteng serigala sctv series:drama 3.0 13.5 15 3 sempruuul...
TRANSCRIPT
VIVA GROUP PRESENTATION
June 1st, 2016
1
Disclaimer
•
•
•
1,241.4
1,674.4
2,252.7
1,543.8
2012A
2013A
2014A
9M15
428.8
390.8
708.8
521.5
2012A
2013A
2014A
9M15
325.8
654.5
865.7
454.6
2012A
2013A
2014A
9M15
72.9
107.4
143.9
-528.4
2012A
2013A
2014A
9M15
610.8
835.5
1,345.8
1,386.0
2012A
2013A
2014A
2015A
223.8
275.6
432.6
476.0
2012A
2013A
2014A
2015A
170.7
280.7
540.3
453.2
2012A
2013A
2014A
2015A
43.5
119.0
353.2
258.0
2012A
2013A
2014A
2015A
xx
a
2012
13
Source: AGB Nielsen Media Research 11 cities, index, 01 Jan – 31 May 2016Index < 100 less effective
Index > 100 more effective
Index = 100 effective15
MEDIA
ANTV TVONE RCTI GTV MNCTV SCTV IVM TRANS TRANS7 METRO
Male 76 107 93 105 91 88 85 89 96 102
Female 124 93 107 95 110 112 115 111 104 98
5-9 109 42 81 114 170 73 67 57 71 45
10-14 93 65 107 123 125 113 93 93 101 66
15-24 81 74 92 81 71 98 81 95 91 77
25-34 97 83 89 99 94 85 90 110 106 83
35-44 114 118 105 117 117 108 106 99 110 119
45-54 104 145 119 96 81 118 137 113 110 144
55+ 117 192 117 83 81 108 143 123 107 181
UPPER 1 68 134 79 86 55 71 89 108 77 162
UPPER 2 95 105 81 110 99 94 99 106 104 128
MIDDLE 1 113 96 102 105 112 108 99 97 104 90
MIDDLE 2 102 98 114 95 103 114 111 100 109 75
LOWER 97 69 127 87 105 88 93 91 87 58
Gender
Age
SEC
Audience Profile by Index
Target AudienceVIVA MNC EMTEK TRANS CORP
16
34.6%
24.1%
22.9%
11.0%2.0%
2.0%
29.3%
27.5%
18.2%
15.6%
3.5% 2.6%
31.8%
26.7%
14.6%
14.9%
5.0% 2.3%
33.4%
23.2%
13.8%
16.8%
5.2%
2.1%
World Cup Effect
Source: AGB Nielsen Media Research 11 cities, 1 Jan 2013 – 31 May 2016, TA : ALL PEOPLE
ANTV Share PerformanceAll Daypart
+67%
RCTI 1.8 15.2
SCTV 1.7 14.4
IVM 1.4 12.3
ANTV 1.3 11.4
MNCTV 1.2 10.3
TRANS7 0.9 7.5
TRANS 0.8 7.1
GTV 0.7 6.3
TVONE 0.4 3.5
NET 0.3 2.9
METRO 0.3 2.3
RTV 0.1 1.2
KOMPASTV 0.1 0.9
SCTV 1.9 15.8
RCTI 1.7 14.4
IVM 1.4 11.3
ANTV 1.3 11.2
TRANS 1.2 10.2
MNCTV 1.1 8.9
TRANS7 0.9 7.9
GTV 0.7 6.0
TVONE 0.6 4.6
METRO 0.3 2.7
NET 0.2 1.6
BCHANNEL/RTV 0.1 1.1
KOMPASTV 0.1 0.6
+2.0%
+19.3%RCTI 2.1 18.0
ANTV 1.6 13.6
IVM 1.5 12.5
SCTV 1.3 10.7
MNCTV 1.2 9.9
TRANS7 0.9 7.9
TRANS 0.7 5.9
GTV 0.6 5.4
TVONE 0.4 3.2
NET 0.4 3.1
METRO 0.2 2.1
RTV 0.1 1.2
KOMPASTV 0.1 1.2
All Daypart
7.78.7 8.9 8.9
9.6
12.9 13.2
11.5
12.613.4 13.5 13.6
12.612.1 11.7
10.8 10.811.7 12.1
11.6 11.710.8
10.3 10.4
12.6 12.9
14.814.0 13.6
0.0
3.0
6.0
9.0
12.0
15.0
18.0
21.0
Jan
Feb
Mar
Ap
r
May Jun
Jul
Au
g
Sep
Oct
No
v
Dec Jan
Feb
Mar
Ap
r
May Jun
Jul
Au
g
Sep
Oct
No
v
Dec Jan
Feb
Mar
Ap
r
May
2014 2015 2016
ANTV RCTI SCTV TRANS IVM MNCTV TRANS7
TVONE GTV METRO NET KOMPASTV RTV INEWSTV
Year Wanita Laki-Laki
2010 95 105
2011 96 104
2012 99 101
2013 102 98
2014 104 96
2015 111 89
2016* 119 82
Index
January 2001 – 31 May 2016, Source: Nielsen, based on the target audience All People, 11 Cities
4.44.0
4.64.7
5.46.0
5.05.55.6
7.2
6.1
6.96.3
6.9
8.08.5
7.8
8.78.88.99.5
12.913.3
11.6
12.5
13.313.413.4
12.512.512.0
10.810.4
11.412.0
11.611.7
10.810.310.4
12.612.9
14.8
14.013.6
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
11.0
12.0
13.0
14.0
15.0
2001
2003
2005
2007
2009
2011
Jan
-Sep
20
13
No
p-1
3
Jan
-14
Mar
-14
May
-14
Jul-
14
Sep
-14
No
v-14
Jan
-15
Mar
-15
May
-15
Jul-
15
Sep
t-1
5
No
v-15
Jan
-16
Mar
-16
May
-16
Reposition
(TV Share)
Before Repositioning, ANTV has TVS average of 5,5
YTD 2014: 11.2
YTD 2015: 11.4
YTD 2016: 13.6
+1.8%
ANTV latest TVS position in 2016(Jan 01 – May 31, 2016)
All Daypart
22
1.2
1.2
2.1
3.1
3.2
5.4
5.9
7.9
9.9
10.7
12.5
13.6
18.0
KOMPASTV
RTV
METRO
NET
TVONE
GTV
TRANS
TRANS7
MNCTV
SCTV
IVM
ANTV
RCTI+19.3%
Audience Share ANTV
No Program Channel Level 2\Variable TVR Share
1 D ACADEMY 2 IVM Entertainment:Talent Search4.3 21.5
2 JODHA AKBAR ANTV Series:Drama 4.3 18.1
3 PREMAN PENSIUN 2 RCTI Series:Drama 4.3 22.9
4 7 MANUSIA HARIMAU RCTI Series:Drama 4.3 18.7
5 BINTANG PANTURA 2015 IVM Entertainment:Talent Search4.1 21.4
6 TUKANG BUBUR NAIK HAJI THE SER RCTI Series:Drama 4.1 17.3
7 MADUN SCTV Series:Drama 3.7 16.4
8 XFI AUDITION 2015 RCTI Entertainment:Talent Search3.5 18.6
9 SAKINAH BERSAMAMU RCTI Series:Drama 3.3 18.8
10 SAMSON & DAHLIA SCTV Series:Drama 3.2 15.5
11 CINTA DI LANGIT TAJ MAHAL ANTV Series:Drama 3.2 14.5
12 AKU ANAK INDONESIA RCTI Series:Drama 3.0 14.0
13 AISYAH PUTRI THE SERIES JILBAB RCTI Series:Drama 3.0 15.6
14 GANTENG GANTENG SERIGALA SCTV Series:Drama 3.0 13.5
15 3 SEMPRUUUL MENGEJAR SURGA 3 SCTV Series:Drama 3.0 20.6
Top Program Industry (All People)
No Program Channel Level 2\Variable TVR Share
1 ANAK JALANAN RCTI Series:Drama 8.0 34.5
2 TUKANG BUBUR NAIK HAJI THE SER RCTI Series:Drama 4.6 21.3
3 UTTARAN ANTV Series:Drama 4.2 26.5
4 TOP TUKANG OJEK PENGKOLAN RCTI Series:Drama 3.5 19.4
5 SASUKE NINJA WARRIOR INDONESIA RCTI Entertainment:Game Show3.4 19.6
6 D ACADEMY 3 IVM Entertainment:Talent Search3.4 17.8
7 CATATAN HATI SEORANG ISTRI 2 RCTI Series:Drama 3.3 17.7
8 THE VOICE INDONESIA RCTI Entertainment:Talent Search3.1 18.5
9 MERMAID IN LOVE SCTV Series:Drama 2.6 11.3
10 SENANDUNG MNCTV Series:Drama 2.6 11.1
11 D'CELEBRITY IVM Entertainment:Talent Search2.6 13.9
12 ANANDHI ANTV Series:Drama 2.4 19.4
13 ASISTEN RUMAH TANGGA RCTI Series:Drama 2.4 17.3
14 DORAEMON RCTI Children:Series Anim/Puppe2.3 20.1
15 UPIN & IPIN MNCTV Children:Series Anim/Puppe2.3 16.1
Top Program Industry (All People)
No Program Channel Type (r) TVR Share
1 UTTARAN ANTV Series:Drama 4.2 26.5
2 ANANDHI ANTV Series:Drama 2.4 19.4
3 DORAEMON RCTI Children:Series Anim/Puppe 2.3 20.1
4 UPIN & IPIN MNCTV Children:Series Anim/Puppe 2.3 16.1
5 VEERA ANTV Series:Drama 2.2 17.8
6 KAALI & GAURI ANTV Series:Drama 2.2 17.5
7 ELIF SEASON 2 SCTV Series:Drama 2.2 11.3
8 CHAKRAVARTIN ASHOKA SAMRATANTV Series:Drama 2.1 9.1
9 ANTARA NUR & DIA ANTV Series:Drama 2.0 9.5
10 ROBIN HOOD MNCTV Children:Series Anim/Puppe 1.9 13.9
11 ALVINNN!!! AND THE CHIPMUNKSMNCTV Children:Series Anim/Puppe 1.9 15.2
12 THE NEW ADVENTURES OF PETERPANMNCTV Children:Series Anim/Puppe 1.8 12.7
13 BERNARD BEAR MNCTV Children:Series Anim/Puppe 1.7 14.9
14 GANGAA SCTV Series:Drama 1.7 12.0
15 FATMAGUL ANTV Series:Drama 1.6 9.8
ANTV’s foreign programs are well received
Source: AGB Nielsen, 11 Cities, 01 Jan – 31 May 2016, TA: All People
Top Program Foreign – All Genre
2.21.9
1.6 1.5 1.3 1.20.7
0.4 0.3 0.2
ANTV MNCTV SCTV IVM RCTI TRANS7 TRANS GTV TVONE METRO
VEERA
ANTV’s Top Program series #1 in Slot timeT
VR
(%
)
Source: AGB Nielsen Media Research, 11 Cities, 18 Jan – 31 May 2016, All People
2.4
1.5 1.5 1.4 1.4 1.2 1.00.5 0.3 0.2
ANTV RCTI TRANS7 MNCTV SCTV IVM TRANS GTV TVONE METRO
TV
R (
%)
ANANDHI
4.0 3.8
1.8 1.7 1.5 1.2 0.8 0.6 0.4 0.3
ANTV RCTI SCTV IVM MNCTV TRANS7 TRANS GTV TVONE METRO
TV
R (
%)
UTTARAN
Series Performance:
Source: AGB Nielsen Media Research, 11 Cities, 01 Apr – 31 May 2016, All People
Source: AGB Nielsen Media Research, 11 Cities, 01 – 31 May 2016, All People
TA : MF 30-44 MIDDLE
11.5 11.1 10.7
8.4
3.8
2.5
THE NEW EATBULAGA! INDONESIA
CCTV DAHSYAT(C06) INBOX(C06) RANKING 1 SUPER PAPA
TVS
%
2.2
1.7
1.31.1
0.7 0.7
0.4 0.4
SUPER FAMILY100
BAPER THE BIGGESTGAME SHOW
LAKI LAKI JUARA KSATRIATANGGUH
STRONGMANCHAMPIONS
LEAGUE
RANKING 1 1000 TANYA
TVR
%
2.1
1.41.3
1 1
0.7
0.30.2
PESBUKERS(C10) OPERA VANJAVA
LOL BRO & BRAY ILK INDONESIALAWAK KLUB
IMPROVISASISELEBRITI
STAND UPCOMEDY SHOW
ISENG BANGET
TVR
%
Source: Nielsen Media ; 11 Cities; 01 Apr – 31 May 2016 (Weekdays), Slot Time 05.30-08.00
27.1
14.612.3
10.08.9
6.5 6.34.6
1.9 1.2
MNCTV ANTV GTV RCTI SCTV TRANS7 IVM TRANS TVONE METRO
TVS
%
TA : KIDS 05-14
2.3
1.9
1.6
1.4
1.2
0.8
0.6 0.6
0.20.1
ANTV MNCTV SCTV RCTI IVM TRANS7 GTV TRANS TVONE METRO
TVR
%
TA: KIDS 5-14
BAALVEER
#1 drama series on its slot with TA KIDS 5-14
NEXT ANTV PROGRAM ON 2016
0
2
4
6
8
10
12
w-1
401
w-1
403
w-1
405
w-1
407
w-1
409
w-1
411
w-1
413
w-1
415
w-1
417
w-1
419
w-1
421
w-1
423
w-1
425
w-1
427
w-1
429
w-1
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w-1
433
w-1
435
w-1
437
w-1
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w-1
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w-1
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w-1
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w-1
502
w-1
504
w-1
506
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508
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510
w-1
512
w-1
514
w-1
516
w-1
518
w-1
520
w-1
522
w-1
524
w-1
526
w-1
528
w-1
530
w-1
532
w-1
534
w-1
536
w-1
538
w-1
540
w-1
542
w-1
544
w-1
546
w-1
548
w-1
550
w-1
552
w-1
602
w-1
604
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606
w-1
608
w-1
610
w-1
612
w-1
614
w-1
616
w-1
618
w-1
620
w-1
622
TV S
har
e (%
)
tvOne
Other News Station
Week
2014 2015 2016
Female
Male
0.2
0.2
0.4
0.4
TVONE METRO
Not Formal
Elementary
Secondary+
Academy+
0.1
0.2
0.3
0.4
0.2
0.4
0.4
0.5
TVONE METRO
Gender
Socio Economic Classification (SEC)
OccupationEducation
Age
Upper1
Upper2
Middle1
Middle2
Lower
0.5
0.4
0.4
0.4
0.3
0.4
0.3
0.2
0.2
0.1
TVONE
METRO
55+
45-54
35-44
25-34
15-24
10-14
5-9
0.4
0.4
0.3
0.2
0.2
0.2
0.1
0.7
0.6
0.5
0.3
0.3
0.2
0.2
TVONE
METRO9%
10%
22%
19%
17%
12%
11%
12%
20%
37%
21%
10%
51%
49%
12%
62%
21%
5%
8%
3%
19%
36%
34%Student
Worker
Housewife
Professional
Entrepreneur
0.2
0.2
0.3
0.5
0.4
0.3
0.4
0.5
0.8
0.5
TVONE METRO
1,4181,361
1,296 1,256 1,232 1,2281,135 1,129 1,095 1,072 1,056 1,043 1,019 1,012
RED
AK
SI S
OR
E -
TRA
NS7
LIP
UTA
N 6
SIA
NG
- S
CTV
TOP
NEW
S -
MET
RO
LIP
UTA
N 6
PET
AN
G -
SC
TV
SEP
UTA
R IN
DO
NES
IA -
RC
TI
KA
BA
R S
IAN
G
SEP
UTA
R IN
DO
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IA S
IAN
G -
RC
TI
KA
BA
R M
ALA
M
RED
AK
SI S
IAN
G -
TR
AN
S7
REP
OR
TASE
- T
RA
NS
CN
N IN
DO
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IA N
IGH
T N
EWS
-TR
AN
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RED
AK
SI P
AG
I - T
RA
NS7
BU
LETI
N IN
DO
NE
SIA
SIA
NG
- G
TV
KA
BA
R H
AR
I IN
I(F0
4)
1,956
1,5351,439
1,281
1,121 1,074
854 846 816 808 770715
KA
BA
R P
ETA
NG
LIP
UTA
N 6
PET
AN
G -
SC
TV
KA
BA
R M
ALA
M
FOK
US
SOR
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IVM
CN
N IN
DO
NES
IA P
RIM
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TRA
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MET
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HA
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NI -
MET
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KO
MP
AS
PET
AN
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AST
V
TOP
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MET
RO
MET
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TH
IS W
EEK
- M
ETR
O
INE
WS
MA
LAM
- IN
EWST
V
INE
WS
PET
AN
G -
INEW
STV
KO
MP
AS
MA
LAM
- K
OM
PA
STV
No Program Genre TVR Share
1 APA KABAR INDONESIA PAGI(F03) Special News 2.5 12.8
2 LAWYERS CLUB News TalkShow 1.3 6.2
3 7TAHUN MILAD DAMAI INDONESIAKU Religious Preach/Dialog 1.3 9.3
4 BREAKING NEWS(F03) News Special News 1.2 8.1
5 WORLD BOXING(L) Sport Match 1.1 9.0
6 MENYINGKAP TABIR News Feature 0.8 5.0
7 DAMAI INDONESIAKU(G04) Religious Preach/Dialog 0.8 5.4
8 WAWANCARA EKSLUSIF News TalkShow 0.8 3.4
9 KABAR MALAM Hard News 0.7 4.0
10 ONE PRIDE MMA INDONESIAN MIX(L Sport Match 0.7 5.3