visualizing user innovation in health care

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10/18/12 1 Visualizing User Innova1on in Health Care Pedro Oliveira, CatólicaLisbon School of Business & Economics Katja HuFer, University of Innsbruck Denita Cepiku, Tor Vergata University Sara Poggesi, Tor Vergata University 1 h6ps://pa1entinnova1on.com 1. Introduction: user Innovation in health-care 2. Our project 3. Visible outcomes: A) International survey to identify patients innovators B) Promotional website for promoting the project (namely among patients associations) C) Social network/FB app/platform for P2P solution sharing Agenda h6ps://pa1entinnova1on.com 2

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The literature on user innovation in health-care services has identified examples of service development (including medical treatments) by users. For example, in October 1969, Richard Bernstein, a type 1 diabetes patient, came across an advertisement of the first blood glucose meter that would give a reading in 1 minute, using a single drop of blood. The device was intended for emergency staff at hospitals to distinguish unconscious diabetics from unconscious drunks. The instrument weighed three pounds, cost $650, and was only available to certified physicians, and hospitals. Determined to take control of his situation, Bernstein asked his wife, a doctor, to order the instrument for him. Bernstein began to measure his blood sugar about 5 times each day, and soon realized that the levels fluctuated wildly throughout the day. To even out his blood sugars, he adjusted his insulin regimen from one injection per day to two, and experimented with his diet, notably by reducing his consumption of carbohydrates. Three years after Bernstein began monitoring his own blood sugar levels, his complications were still progressing, and he began researching scientific articles about the disease. Bernstein, a “user”, is believed to be the first individual to self-monitor his blood sugar, and was an early advocate for such monitoring by diabetics (Bernstein 2007). Bernstein is just one of many users who developed important solutions for their own disease (Oliveira, von Hippel, and DeMonaco 2011).

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 Visualizing  User  Innova1on    in  Health  Care  

Pedro  Oliveira,  Católica-­‐Lisbon  School  of  Business  &  Economics  Katja  HuFer,  University  of  Innsbruck  

Denita  Cepiku,  Tor  Vergata  University                

Sara  Poggesi,  Tor  Vergata  University  

               

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h6ps://pa1ent-­‐innova1on.com  

‣  1. Introduction: user Innovation in health-care

‣  2. Our project

‣  3. Visible outcomes:

‣  A) International survey to identify patients innovators

‣  B) Promotional website for promoting the project (namely among patients associations)

‣  C) Social network/FB app/platform for P2P solution sharing

Agenda

h6ps://pa1ent-­‐innova1on.com  

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Introduction: user Innovation in health-care  

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‣  Importance of services: 77% of GDP; 79% of employment (144.4 million jobs) in the US ‣ Health-care alone 17% of GDP in the US ‣ Growth tendency in developed world (OECD, World Bank)

‣  Users are doing a lot of product development (von Hippel 1998, 2005) and service development (Oliveira and von Hippel 2011)

‣  Despite some evidence, health-care innovation literature ignores the role of users (in particular patients) as developers of new treatments

Motivation

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What are the limits of User/Patient Innovation?

British engineer Tal Golesworthy designed own heart valve implant and saved own Life (2004)

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‣  Realized that he would get depressed during winter and discovered that the reason was lack of natural light ‣  Collected data during 15 years ‣  Contacted the NIMH and was ignored ‣  Dr Norm Rosenthal at NIMH (also a SAD patient) got interested in his case ‣  He validated the knowledge and named the disease

‣  Suggested the light therapy

Herb Kern & SAD Seasonal Affective Disorder

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‣  “My disease has played a very great role for my whole development... The disease was responsible for my starting investigations on light:

‣  I suffered from anaemia and tiredness, and since I lived in a house facing the north, I began to believe that I might be helped if I received more sun. I therefore spent as much time as possible in its rays.”

Previous work on the effect of light…

Niels Ryberg Finsen, The Nobel Prize in Medicine 1903 "in  recogniUon  of  his  contribuUon  to  the  treatment  of  diseases,  especially  lupus  vulgaris,  with  concentrated  light  radiaUon”

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‣  Type 1 diabetes patient (entered med school when he turned 45 y.o.) ‣  Began measuring blood sugar 5 times/day and refined his insulin and diet regimen to the point that they were normal around the clock ‣  The first individual to self-monitor his blood sugar

Richard Bernstein and diabetes

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“Frustrated by the slow pace of ���clinical drug trials, patients are trying to brew their own drugs at home and testing it on themselves…” Wall Street Journal, April 15 2012

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‣  To what extent & under what conditions can patients innovate? ‣  Can patients identify new diseases and develop new medical treatments/devices?

• We focus on chronic diseases as it is more likely that patients try to find a solution for a long-lasting problem ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes

Research question

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Research plan Adapted from Oliveira and von Hippel 2011

1. Sample of 56 treatments or medical devices ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes

2. Identification of date of commercial introduction of TTMD Browsed the internet, scanned trade journals and/or articles for dates of introduction

3. Identification of the sources of innovation and coding Identify user practices through literature searchers and internet browsing

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Cystic Fibrosis ‣  Most common autosomal recessive disease in Caucasians occurring with a frequency of 1-2000 to 1-3000 births

‣  About 30,000 patients in the US

‣  No cure, but treatments can ease symptoms and reduce complications (and prolong life span)

‣  The median life expectancy reached 37 years in 2005, compared to 5 years in the 60’s

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Treatments for Cystic Fibrosis Most treatments are aimed at keeping the airways free of mucus

Based on “Ketchup Bottle Principle”: to get a substance out of a container with a narrow opening, you turn it upside down and then clap it, shake it and vibrate it

Inflatable  vest  -­‐  device  that  vibrates  at  high  frequency    

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Low frequency generator for bronchial drainage

‣  Louis Plante (CF patient) had to leave a concert due to excessive coughing (seating in front of speakers)

Being a skilled electronics technician, he developed a device that generates low frequency vibration He founded DYMEDSO

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Cystic Fibrosis treatments

‣  Emily Haager, CF patient & surfer ‣  A typical day: ‣  4 breathing treatments/day (1 hr each) ‣  daily regiment of over 45 pills, incl. antibiotics to keep lungs healthy, enzymes to digest the food, vitamins, etc ‣  began surfing and realized she started feeling much better shared the news with doctors

Medical breakthrough: "saltwater” treatment The New England J. of Medicine, Jan. 2006

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Chest percussion with electrical percussor

“My daughter, 26 with CF, depended for most of her life on us, her parents to do her chest physiotherapy. So her independence was constantly compromised and she hated it. On other hand, we not always delivered the best physiotherapy, simply because were tired, or didn't have all this time required or were sick. Sure, you know all of this ... !Many times I was thinking about a simple solution, which would deliver a good physiotherapy and wouldn't require a caregiver. And I am very happy, I could do it. My daughter uses my eper 100 (stands for electrical percussor, and 100 symbolizes all my percussion ideas which were never realized) all the time. According to her it is much better than the human hand and she can do it alone. I got good reviews from the hospital for sick children in Toronto. !

Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March

2006)

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Use of trampolines by children

Our questions: Did a patient or patient's family have any involvement in the initiation of the study?#

Dr.J. K. Stanghelle: “The answer is YES ! We were performing different studies with physical exercise and cystic fibrosis (CF) at that time, and this was a time when it became growing interest for such therapy, contrary to "normal medicine" these days. We were discussing in several fora what kind of exercise that could be fun and effective for children with CF, and we got to hear about a young girl with CF that had a trampoline that she wanted to use many times a day for long times, and the parents observed that she didn't need to use extra treatment for lung drainage in addition.”#

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Prostheses: electronic  trousers  

Amit  Goffer  was  paralyzed  in  a  car  crash    and  used  his  skills  as  an  engineer  to    invent  the  electronic  trousers    

Amit  Goffer  is  a    User  Entrepreneur  

ReWalk  

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Abnostrain  -­‐  medical  device  to  assist  abdominal  surgery  paUents  in  raising  their  upper  body  from  a  prone  posiUon.    

An  injecUon  port  that  gives  insulin  injectors  a  mean  to  give  themselves  their  doses.  

Alarm  watch  and  alert  about  what  medicaUon  to  take  and  when  (useable  in  different  diseases).    

Insulin  delivery  system.    

A  novel  body  posiUon  orientaUng  device  that  monitors  sleep  posiUon  and  acUvates  a  vibraUon  alarm  to  alert  and  discourage  the  paUent  from  sleeping  supine.  

Shower  Shirt  Mastectomy  Garment.    

Medical devices (including some for general purposes)

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Sleep Apnea

RespireAide While  searching  the  soluUon  for  sleep  apnea,  Harry  Cutler  found  that  every  device  available  on  the  market  was  expensive  and  uncomfortable.    

He  invented  RespireAide  and  started  to  produce  it  

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Invented the hug machine to calm people who are overly sensitive to human touch

Temple Grandin (high-functioning autism)

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Medical  treatments  and  devices  

User  first   Producer  first   Total  

CysUc  Fibrosis     8  (47%)   9  (53%)   17  Asthma   2  (40%)   3  (60%)   5  Sleep  Apnea   4  (50%)   4  (50%)   8  Cancer   5  (42%)   7  (58%)   12  Diabetes   11  (79%)   3  (21%)   14  Total   30  (54%)   26  (46%)   56  

User/Pa1ent  Innova1on  vs.  Producer  Innova1on  

LimitaUons:  sample  of  treatments/  soluUons  was  idenUfied  by  paUents    

Source:  Oliveira,  Pina  e  Cunha  and  Siemsen  (2012)  

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Medical  treatments  and  devices  

Created  a  firm  

Did  not  created  a  firm  

Total  

CysUc  Fibrosis     4  (50%)   4    (50%)   8  Asthma   0    (0%)   2  (100%)   2  Sleep  Apnea   3  (75%)   1    (25%)   4  Cancer   2  (40%)   3    (60%)   5  Diabetes   7  (64%)   4    (36%)   11  Total   16  (53%)   14  (47%)   30  

Findings  User  Entrepreneurship    

Source:  Oliveira,  Pina  e  Cunha  and  Siemsen  (2012)  

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  PaUents  play  an  important  role  in  the  development  of  TT&MD    

  in  parUcular  when  they  have  the  informa1on  advantage  and  can  afford  it)  

  PaUent  have  also  idenUfied  new  diseases,  as  well  as  the  soluUons  

  Many  innovators  created  firms  –  they  are  User  Entrepreneurs  

  Oken  the  leading  scienUsts  are  also  paUents  

  Because  of  the  investment  and  informaUon  required,  producers  (pharmaceuUcals)  innovate  in  drug  development  or  gene  therapies  

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Conclusions

Source:  Oliveira,  Pina  e  Cunha  and  Siemsen  (2012)  

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Our  Project  

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Where  are  the  user  innovators?  Make  them  visible  !  

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How  many  UK  consumers  innovate?  

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Total User Innovators in UK = 3.8 million

8%

Modified a consumer product for own use 5.9% Created a consumer product for own use 4.4%

Thought they were the first to develop the innovation they reported

4%

Sample (n=2109) Consumers aged

15+

Source:  Flowers  et  al.  NESTA  2010  

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Research  scope  

PotenUal    User  

Innovators  

Actual  User  Innovators  

Celebrity  User  

Innovators    

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•  We  focus  on  chronic  diseases,  as  it  is  more  likely  that  paUents  try  to  find  a  soluUon  for  a  long-­‐lasUng  or  recurrent  problem    

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Research  quesUon  

RQ1:  How  can  we  idenUfy  the  user  innovators  in  health  care  and  the  innovaUons  they  developed?  

RQ2:  How  can  we  make  them  “visible”  to  society?    

Possible  follow-­‐up:      How  to  make  the  society  benefit  from  users  innovaUons  in  Healthcare  services  ?  (How  can  we  make  UI  sustainable?)  

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Research  stages  

Phase  1  

•  IdenUfy  paUent  innovaUon  stories  •  ValidaUon  of  preliminary  findings  through  key-­‐informants  (paUents,  clinicians,  nurses,  pharmaceuUcals,  hospital  managers,  government  representaUves  etc.)  

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1)  

IdenUficaUon  

(and  validaUon)  

2)  

VisualizaUon  

(Extension)  Fostering  User  InnovaUon  in  health-­‐care    

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Phase  2:  VisualizaUon  

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Learn  from  other  plaqorms  

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Why  us?  •  User  InnovaUon  in  Services,  including  

Health  Care;  plaqorms  for  innovaUon  

•  Health  Care  management;  Public  management  

•  Open  service  InnovaUon;  Public  management  

•  InnovaUon  communiUes;  InnovaUon  plaqorms  

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The  extended  team  

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Outcomes  

1.  InternaUonal  survey  to  idenUfy  paUent  innovators  

2.  PromoUonal  website  for  promoUng  the  project  (namely  among  paUents  associaUons)  

3.  Social  network/FB  app/plaqorm  for    P2P  soluUon  sharing  

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A  MulUlingual  survey  

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App  focusing  on  paUent’s  soluUons  –  a  user  innovaUon  principle  in  an  open  community.  

In  this  project  we  combine  our  knowledge  and  experience  in  innovaUon,  in  technology  that  engages  individuals  and  organizaUons  in  innovaUon,  and  medical  experUse,  to  help  good  soluUons  become  more  visible  among  the  community  of  rare  and  chronic  disease  paUents.  The  core  principle  is  the  one  we  saw  repeatedly  to  bring  relevant  results:  Those  with  a  keen  need,  who  are  discontent  with  the  exisUng  soluUons,  oken  innovate,  creaUng  or  modifying  a  soluUon  that  beFer  fit  their  specific  needs.  And  who  is  to  understand  the  needs  and  know  beFer  the  disease  and  related  problems  than  those  who  live  with  it,  paUents,  and  those  who  care  about  them  -­‐  parents,  siblings  and  friends.  

“Pa1ent  Innova1on”  is  a  catalyst  for  things  that  are  already  going  on,  and  helps  those  in  need  to  get  be6er  solu1on  faster,  and  with  higher  reliability.  Behind  this  project  stand  Católica-­‐Lisbon  School  of  Business  and  Economics  in  Portugal,  Carnegie  Melon  |  Portugal  Program,  the  Munich-­‐based  innovaUon  company  innosabi,  University  of  Erlangen-­‐Nuremberg  and  HHL-­‐Leipzig  in  Germany,  University  of  Innsbruck  in  Austria,  and  University  of  Rome  "Tor  Vergata"  in  Italy  

The  project  is  funded  by  the  Católica-­‐Lisbon  School  of  Business  and  Economics  in  Portugal,  the  Carnegie  Melon  |  Portugal  Program  and  the  Peter  Pribila  Founda1on  in  Germany.  

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Why  do  we  need  the  PPF  support?  

•  Proposed  project  is  different  from  typical  academic  research  

•  To  pursue  implementaUon  of  research  findings  with  objecUve  of  real-­‐impact  

•  Combine  internaUonal  team  experUse  

•  We  need  guidance  and  partnerships  from  PPF  

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Danke  !  

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