ResearchGate

Their storyAndreas Dahlin founded Visualize Your Science in 2016, offering courses to help academics with the visual presentation of their research. Andreas always enjoyed piecing together the final product of his work, and his company aims to improve the overall communication of science through image and poster selection.

The goalAs a new business, Visualise Your Science were keen to increase brand presence, and with educational content to promote, they wanted to build a database of academic leads.

Our recommendation

For more information, visit: solutions.researchgate.net

Success story

Visualize Your Science This research-visualization company used emails to reach an academic audience, generating leads and becoming a thought leader in the process.

1/2

Link the post to a form fill which hosts

gated content

Reach your audience through email and drive them to blog

post

Institution Blog Post

Describe the content on offer in a

post on your Institution Page

Onsite Lead Collection Email campaign

ResearchGate

2/2

35% email open rate

59% of email clicks

converted into leads

”ResearchGate is fantastic if you're looking to target scientists and researchers. I know from experience that my audiences are on the platform, and it's great that I can reach them while they work. My account manager was also really easy to work with and offered great advice .”

Andreas Dahlin, Founder of Visualize Your Science

For more information, visit: solutions.researchgate.net

Success story

Visualize Your SciencePhD and postdoc students come to ResearchGate to educate themselves by reading publications. As a result, promoting educational content typically sees higher engagement.

Visualize Your Science chose to promote their scientific poster fact sheet, and they wrote a short blog post describing it on their ResearchGate Institution Page. With the help of our Onsite Lead Collection, a form fill allowed users to get access to the fact sheet.

Rather than redirecting them to an unknown site too early, this approach typically increases conversion rates because it allows users to stay on a trusted platform.

How did we promote it?

ResearchGate’s email solution was the perfect way to reach their target audience with multiple touch points:

1) The first email promoted the fact sheet and linked to the blog post. This email looks like aResearchGate notification, so naturally has a high click-through rate.

2) The user is then redirected to the ResearchGate Institution Post to read more about theoffering.

3) When a reader leaves their contact details through the form, they receive another email whichprovides them with the fact sheet.

The results

6.91%click through

rate