Visual Storytelling:A CreativeApproach

Ali Anani, PhD

Dr. Rodney King,

I dedicate this presentation to you.I know it is imperfect. You wrote to me "One becomes perfect by being imperfect".

This presentation is about storytelling, but in no know reflects my deepest appreciation of your teaching lesson.

If you don’thave a storyto grabattentionmost likelyyou are fightinga losing battle

It is easier tointerest peoplewith the story of your productthan usingbenefit chartsand statisticstables

Storytellingfuels hearts and warms upinterest, if doneproperly

But howto grabthe attention?

The story must havea conflict.The moreintense the conflict is, the more interesting your story is

Conflict is a struggle between two opposing forces

Both internal and external conflicts are essential elements of a storyline.

It is vital for a storytelling to introduce and build up conflict in order to reach a story goal.

Consistency builds trustA storyteller must gainthe trust of his/ her readers

Beliefs

Behavior

Values

Attitudes

Bad behavior originates from bad values

Beliefs

Behavior

Values

Attitudes

Bad behavior originates from bad values

Not only that as acidic personalities may mostly end in acidic hair, to give one example

Character appearancebuild-up

Beliefs

Behavior

Values

Attitudes

Bad behavior originates from bad values

Feelings are also important as they change with the conflict

Thoughts affect beliefs

Character appearancebuild-up

Thoughts

Feelings

Not only that as acidic personalities may mostly end in acidic hair, to give one example

During conflict

Conflict Initiation

FeelingsFeelings

Feelings

After Conflict

To standardize the visuals, I suggestusing the same scale for all story elements That is the PH (Acidity Scale)

Acidic

Neutral

Alkaline

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

What is pH?pH is a scale measuring the acidity and alkalinity of a product

An acidic personality is generally critical,hostile, or easily offended.

The scale goes from zero (strongly acidic)to 14 (strongly alkaline), 7 being neutral.

It belongs to the acidic part of the PH scale

An illustrative exampleNegative ideas are acidic and sour; whereas positive ones are alkaline (basic)

Human body prefers an acidity, PH, around 7Do we need PH of around 7 for “Food for thought”?

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14PH Meter of Ideas

Very acidicthoughts(negativethoughts)

Neutral thoughts

(best foodfor thoughts

very alkaline

thoughts(postive

thoughts)

Ali Anani,PhD

Beliefs

Behavior

Values

Attitudes

Bad behavior originates from bad values

Feelings are also important as they change with the conflict

Thoughts affect beliefs

Character physical and habits build-up

Thoughts

Feelings

Now, it is time to put all on the same scale

Value scale

Example, Aggressiveness

Example, Calmness

Example,Inventiveness

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Thoughts Scale

Negative Thoughts Positive Thoughts

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Feelings Scale

Negative Feelings Positive Feelings

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Disappointment scale

And pain scale

Such as

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Beliefs Scale

Strong Disbelief Neutral Belief Strong Belief

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Attitudes Scale

Hopeless Very Hopeful

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Behavior Scale

Hopeless Very Hopeful

Alkaline FoodAcidic Food

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Character descriptionFor example, an acidic person has an acidic hair tends to eat acidic food and wear clothes with acidic colors

Su

ch a

s

Hopefully this approach will allow seeing together the chapterand the full story so as to feedback on each other