visual search & product recognition - irene yu

How do you quickly find out what you are looking

for? Irene Yu, Co-founder, CEO of FindEssence

Twitter@Ireneyu05

Introduction

Irene YuCEO

● Biz Dev Director APAC @Clickky

● Head of Marketing@Viscovery

● Columnist● Girl in Tech 40 under

40 in 2016

© 2016 FindEssence. All Rights Reserved.

http://clickky.biz/

http://viscovery.co/

Where can I buy this dress?


Orange? Red?

Pleat?

No sleeves?

With Belt?

Keyword Search

96.3%

Could not find it within 1.5 mins

How does it work?

© 2016 FindEssence. All Rights Reserved. Source: m-commerce daily

See/Snap BuyRecommend

Problems

© 2016 FindEssence. All Rights Reserved. www.madstreetden.com

Conversion Rate?

User Engagement?

http://youtube.com/v/Igx3klPoh2Q

APIUser Case-B2B

M-Commerce

Zalando


Fashion Lifestyle App

Comb

Chatbot

Chatshopper

Chatbot

APPUser Case-B2C


ASAP 54

BenefitUpload Search


Find Similar

Source: Visenze

Recommendation

Find similar

Shop the look

26-50%

Conversion Rate

Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.

17%

Avg Order Size

85%

User Engagement

Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.

How to measure ROI?

Key Metrics :● Conversion Rate● Click Through Rate● Basket Size● Product view numbers● Bounce rate and exit rate

Costs? ● Usage Cost● Integration Effort● Database Maintenance

For example, if I spend $50 and make $75, my net return is $25. ROI % = 25/50 x 100 = 50%

ROI % = (Return – Investment Cost)/Investment Cost x 100

Why Visual Search Will Become a

Marketing Obsession in the

Coming YearsCES 2016

Wenda Harris Millard, president and COO of

MediaLink

The intelligent Visual Recognition Platform


No Cropping Material & Texture

Crop images Material& Texture Categorize

Why are we better?

Auto-Categorizatio

n

Why are we better?


Snap a Photo

Cropping

Categorization

Cart Abandonment

Recommendation

Cloud Based API ● B2B SAAS

Model ● Integration

Cost● Customizabl

e● Free Trial


Digital Image Management

Management of images and items are the

competitive advantages in the

future of humanized search technology

Chatshopper, DE

Developer

Startup Enterprise

349€ 79€ 1399€

Roadmap

Jan Visual search

library

Woman Bag

MarNo cropping Women Shoes/

ClothesRecommendation

feed

Product Roadmap

AprTest with Chatbot

Shopping messenger

May

Case study

Jun-JulAnalytic toolLaunching

visual search & product recognition - irene yu

Technology