visual researchcreative sketchbook

“CREATIVE RESEARCH IS THE SECRET OR TRICK WHICH UNDERLINES ALL ORIGINAL CREATIVE DESIGN.”

John Galliano.

WHAT IS RESEARCH?

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i) CONTEXTUAL & VISUAL RESEARCH

i) KNOWLEDGE & UNDERSTANDING

ii) INFORMATION / DATA / FACTS

ii) THEME BASED INSPIRATION

iii) SEARCH / COLLECT / ARCHIVE / RESOURCE

iv) METHODICAL INVESTIGATION & INQUIRY

v) VISIT / FIRST HAND EXPERIENCE

vi) VIEW / DETAIL STUDY

i) RECORDING / LOG OF THOUGHTS & FINDINGS

WHAT IS THE PURPOSE

OF RESEARCH?i) TO INSPIRE OR PROVOKE

ii) TO GIVE CREATIVE DIRECTION

iii) STUDY OF DETAIL, TECHNIQUES & PROCESSES

iv) REFERENCE FOR DESIGN

v) DEVELOP KNOWLEDGE & UNDERSTANDING

v) A RECORD OF THE PAST TO INFORM PRESENT & FUTURE

i) SHOWS YOUR PERSONAL VIEWPOINT

i) A PERSONAL DIARY OF DATES, TIMES, EVENTS & PLACES

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WHERE TO SOURCE RESEARCH?

i) LIBRARY > BOOKSHOPS > FLA

BOOKS / JOURNALS / MAGAZINES / INTERNET / DATABASES

ii) ART GALLERIES > PHOTOGRAPH GALLERIES

iii) FILMS > DOCUMENTORIES > WORLD CINEMA

iii) MUSEUM > EXHIBITIONS > TRADE FAIRS > EXPO’S

iv) ARCHIVE MATERIAL > COLLECTIONS > HISTORICAL DATA

i) SHOP RESEARCH > STREET RESEARCH > COOL HUNTERS

• TRAVEL > COUNTRIES > CULTURES > LIFESTYLES

ii) ALL AROUND YOU!

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HOW TO SOURCE RESEARCH?

i) WHO

ii) WHY

iii) WHERE

iii) WHEN

iv) WHAT

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HOW TO

INTERPRET RESEARCH?i) HISTORICAL & CULTURAL REFERENCE

ii) DETAILING, TECHNIQUES & PROCESSES

iii) MARKET PLACEMENT & DESIGN DIRECTION

iii) SHAPES, SILHOUETTES & STRUCTURE

iv) TEXTURES, COLOURS & FABRICATION

i) CONSTRUCTED TEXTILES, PATTERN & EMBELLISHMENT

• CONTEMPORARY TREND & FORWARD THINKING DESIGN

ii) THROUGH YOUR PERSONAL VIEWPOINT

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WHAT IS PRIMARY RESEARCH?

PRIMARY RESEARCH IS YOUR PERSONAL VIEWING AND

RECORDING OF INFORMATION THROUGH FIRST HAND

EXPERIENCE THROUGH PHOTOGRAPHY, OBSERVATIONAL

STUDY DRAWINGS, INTERVIEW AND THE GATHERING OF

MATERIALS, PROCESSES & TECHNIQUES THROUGH

PERSONAL INVESTIGATION.

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WHAT IS SECONDARY RESEARCH?

SECONDARY RESEARCH IS ANOTHER PERSONS RESEARCH

RECORDINGS AND FINDINGS EVIDENCED THROUGH

BOOKS, MAGAZINES, JOURNALS, INTERNET, DATABASE,

PHOTOGRAPHS, RESEARCH PAPERS, MARKET REPORTS, ETC.

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WHAT IS CROSS

REFERENCED RESEARCH?

CROSS REFERENCED RESEARCH IS ‘INDEPENDENT’ VISUAL

RESEARCH OR INFORMATION THAT CAN PROVIDE

YOU WITH DIRECTION OR WAYS TO INTERPRET YOUR

PRIMARY OR SECONDARY RESEARCH.

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PRIMARY RESEARCH

INTERPRETATION

CROSS REFERENCE RESEARCH

SECONDARY RESEARCH

a creative sketchbook

INGREDIENTS

RESEARCH

PRIMARY

SECONDARY

CROSS-REF

MARKET

ANALYSIS

PHOTOGRAPHS

STUDY DRAWINGS

DESIGN DETAILS

COLLAGE

EXPERIMENTATION

SILHOUETTES

COLOUR

TEXTILE IDEAS

DESIGN INVESTIGATION

3D DEVELOPMENT

a creative sketchbook is the foundation to your design work

THE DESIGN PROCESS

i) RESEARCH > SKETCHBOOK > ANALYSIS

EXPERIMENTATION & DESIGN INVESTIGATION > SELECTION

ii) MARKET PLACEMENT > INTENDED CONSUMER GROUP > MARKET RESEARCH

iii) CREATIVE DEVELOPMENT > DEVELOPMENT SHEETS > COLOUR > FABRICATION

EVALUATION > DESIGN SELECTION >

• PRESENTATION BOARDS > ILLUSTRATION > PROMOTE

DESIGN BOARDS > WORKING DRAWINGS >

i) DESIGN REALISATION > TECHNICAL PROCESS > PATTERN CUTTING > TOILE / PROTOTYPE

EVALUATION > FIT ADUJUSTMENT > MANUFACTURE / GARMENT CONSTRUCTION

• PRESENTATION > COMMUNICATE IDEAS > PRESENTATION BOARDS

ii) REFLECTION > SELF EVALUATION > CRITICAL REVIEW > PERSONAL DEVELOPMENT

sketchbook

SKETCHBOOKS SHOULD ALSO SHOW DEVELOPMENT OF COLOUR, FABRIC, TEXTILE AND 3D DEVELOPMENT TO COMPLIMENT AND SUPPORT YOUR ANALYSIS AND DESIGN INVESTIGATION

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SKETCHBOOK LAYOUT AND COMPOSITION SHOULD DEVELOP IN A METHODICAL AND INTERLINKING STORY OF RESEARCH THEMES AND DESIGN INVESTIGATION AS WELL AS EXPERIMENTAL THROUGH THE CREATIVE MONTAGE OF VISUAL RESEARCH

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WHAT TO DO WITH GATHERED INFORMATION, VISUALS & KEY DESIGN IDEAS?

CONSIDER THE FOLLOWING PROCESSES:

i) ENLARGING

ii) REDUCING

iii) REPEATING

iv) RELIEF

v) PLEATING

vi) FOLDING

vii) DECONSTRUCTING

viii) JUXTAPOSING

CONSIDER THE FOLLOWING METHODS:

i) PERSPECTIVE / VIEWPOINT

ii) ASYMMETRY & SYMMETRY

iii) COMPOSITION & LAYOUT

iv) CUT OUT SHAPES & SILHOUETTES

v) CONTINUE STYLE LINES THROUGH IMAGES

vi) SIMPLIFY

vii) ABSTRACT

viii) DRAW

WAYS TO ANALYSE & INTERPRET RESEARCH:

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i) APPLYING ANALYTICAL APPROACHES TO YOUR

RESEARCH WILL PROVIDE YOU WITH A WEALTH

OF INFORMATION TO INTERPRET AND INFORM

INNOVATIVE AND INVENTIVE DESIGN IDEAS:

HOW CAN WE ANALYSE OUR

RESEARCH TO INFORM THE DESIGN PROCESS?

RESEARCH, COLLAGE, OBSERVATIONAL DRAWINGS & THEORY:

TO INFORM DETAILS & SILHOUETTES

INFORM CONCPET IDEAS

INFORM INITIAL DESIGN IDEAS

INFORM INVENTIVE GARMENT DETAILS

COLOUR / TEXTILE / FABRIC EXPERIMENTATION

3D DEVELOPMENTS & STAND WORK

analysis

A VISUAL ANALYTICAL APPROACH TO THE USE OF RESEARCH CAN BE THROUGH THE USE OF COLLAGE & RESEARCH MONTAGE, WHICH CAN OFTEN INFORM ‘INSTANT’ SILHOUETTE & DETAILING IDEAS

analysisYOUR ANALYTICAL APPROACHES WILL INFORM YOUR INITIAL DESIGN INVESTIGATION DRAWINGS IN YOUR SKETCHBOOK TO SHOW YOUR ATTENTION TO DETAILING, SILHOUETTES, TEXTILE, COLOUR, FABRICATION & DESIGN DIRECTION.

sketchbookTHE SKETCHBOOK IS A WORKING TOOL THAT ALWAYS NEEDS TO SHOW HOW YOUR RESEARCH AND ANALYSIS HAS BEEN USED TO INFORM YOUR DESIGN INVESTIGATION

REMEMBER TO SHOW YOUR CREATIVE JOURNEY, EXPERIMENTATION AND PERSONAL VISION

AND HAVE FUN WITH YOUR SKETCHBOOK!