VISUALORDER

figure/groundsimilarity proximity closure comtinuance

translation rotation reflection

glide/reflection

structured spacesymmetric balance

asymmetric balance

ambiguous balance

neutral balance

content

figure/groundsimilarity proximity closure comtinuance

translation rotation reflection

glide/reflection

structured spacesymmetric balance

asymmetric balance

ambiguous balance

neutral balance

dilation

similaritywe tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.

proximitythe visual attraction of masses

proximity

closurea tendency to close incomplete figures or groups

a group of figures that im

ply a directio

n and to contin

ue

continuance

translation to move an object around a space

rotationturning an object around as if on an axis

the act of making an object bigger or smaller than its original state

scale

glide/reflectionto repeat an exact object symetrically

dilationthe act of something growing or shrinking

structure 1

structure 2

structure 3

structure 4

structure 5

structure 6

symmetric balancebeing alike on both sides

asymmetric balanceNot identical on both sides of the central line

ambiguous

balancelacking clearness or definiteness

nuetral balanceobjects that are evenly spaced

® Kaylan Ballard, 2012