visual merchandising trend analysis
TRANSCRIPT
![Page 1: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/1.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
VISUAL MERCHANDISING
TREND ANALYSIS
FOR
SELECT CITYWALK MALL
SHAILIKA CHAUHAN
SEASON - DEC 2015
![Page 2: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/2.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
8
![Page 3: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/3.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
7
![Page 4: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/4.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
6
![Page 5: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/5.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
5
![Page 6: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/6.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
4
![Page 7: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/7.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
3
![Page 8: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/8.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
![Page 9: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/9.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
![Page 10: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/10.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
START
![Page 11: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/11.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
H & M Offer – 50% off on selected styles
Gift worth 1299
Story – Christmas / New Year
Mood Board – Snow, Metallic, party, Gifts
Color Board – White, black, Silver, Green
Material Board – Cut outs, colored & Metallic
sheets, plastic balloon, Acrylic lit box, Female/ male/
Kids mannequins, Glass sticker, Price stand
Mannequin type – Semi – Abstract
Branding on the lit acrylic box and the cut out
![Page 12: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/12.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
![Page 13: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/13.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
U S Polo Men / Kids
Story – Christmas Lights
Mood – Lights , Color
Color – Red family, Yellow,
White
Material – Rope (red, white),
Rope hooks, Wooden frame,
LED Strip lights (white ), male &
kids mannequins, Sticker on
glass for seasons greetings
Mannequin type – Headless
![Page 14: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/14.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
KAZO
Story – Snow fall
Mood Board – Chill, Snow, winter, To be
covered
Color board – Black, White, Grey, Red, Blue,
Brown
Material board – White rectangular frame,
Snow cut out, Round balls (Diff size) to
represent snow balls, Female white
Mannequin, Mannequin White hairs,
Sticker on glass (Shop at Kazo.com),
Bag stands
Mannequin type – Semi Abstract
LED Lit Branding
![Page 15: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/15.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
GANT
Story – Outing
Mood Board – Ruff & tuff
Color Board – Blue, Brown, Black, White
Material Board – MDF Frame, Vinyl for frame,
Wooden logs, Rope, Wooden Floor & Side walls
Male/ female mannequin
Close Back window
![Page 16: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/16.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Open back window
Merchandise – Padded Jackets,
Broad stripes sweater, leather jacket
for men
Laces shoes , Ankle length Footwear
Caps
Mannequin type – Headless
![Page 17: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/17.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Wills Lifestyle
Story – Indigo Origins for Wills Sports
Mood Board - Casual, Stylish
Color board – Indigo Blue, Red
Material Board – Wills Sports Logo (Sun board / Acrylic Board), Photo prints, Paper clips, Background vinyl, D Bar, Hooks, Bamboo cube,
Acrylic platform, Artificial Grass carpet, Thread rollers, Floor focus lights
Plasma Screen to watch fashion show
![Page 18: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/18.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
CELEBRATING 15 YRS OF
FASHION Accessory stand at window (Hand Bags) Male mannequin representing Wills classic
Mannequin type – Semi Abstract
![Page 19: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/19.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
LOUIS PHILIPPE Story – (Watch) Time for Excellence
Product Launch – LP Watches
Material – Lit Acrylic Board, Square table,
Glass cubes, Vinyl on glass
Background - White cushioned
Mannequin type – Head less
Merchandise – Jacket, Scarf, Shirt, Cotton
trouser, Ankle length Jeans, Sky blue shoes
![Page 20: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/20.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Story – Special Occasion
WHEN YOU ARE THE OCCASSION
Merchandise – Suit, Shirt, Shoes, Bow
Material – Metal Cutouts, Tables, Sun
board (Talking about story), Metal frame,
Hanging light fixture, Yellow lights for
evening occasion
Mannequin type - Suit form
![Page 21: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/21.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Aldo Accessories
Merchandise – Footwear, Bag, Headwear, eyewear Material Board – Acrylic
rectangular box, Bag stand, Head form, Acrylic lit frame for side wall Lay down display technique
![Page 22: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/22.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
BURBERRY Black Acrylic Facade, Tow side
window Material – MDF Door platform both side, British guard form Acc stand, Sticker branding on glass
Merchandise – Long brown Jacket for female, Black outfit for male, Hand bag, footwear, Scarf
![Page 23: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/23.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
MANGO
Story – Christmas
Mood board – Party, Lighting, Happy
Color board – Black, Red, white,
brown
Material board – Acrylic LED
Christmas tree form, Red star form,
Acrylic LED lit branding and logo, Half
close back window
Mannequin type – Semi- Abstract
Merchandise – Dress, Skirts, Long
jackets, jeans, Black footwear
![Page 24: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/24.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
TOMMY HILFIGER
Story – Diwali Lights
Merchandise – Semi formal Trouser, Blazer, Cardigan, Shirt, Top, Hood jacket , Semi formal Footwear, eyewear
Mannequin Type – Semi- Abstract Material – LED Branding & Metallic at Bottom, Acrylic board wishing Diwali
(Hilfiger celebrates THE FESTIVAL OF LIGHTS) Metallic cage light fixture, Glass lamps at facade, Vintage entrance, Yellow Lighting
![Page 25: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/25.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Facade Light Fixture
![Page 26: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/26.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Calvin Klein Jeans Close back Window
Pixel text strip (Hanged), Telling stories Acrylic lit board at Bottom
Hanging Vinyl at background Mannequin Type – Semi- Abstract Merchandise – Jacket, Jeans, Dress (No
Footwear)
![Page 27: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/27.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
PINK
Story – An Englishman in New York
Half closed window, Black Acrylic
facade
Material – Sun board frame, Vinyl at side
wall, Background & floor, Metallic
Branding, Shadow box for bust
Mannequin Type – Abstract Suit form
and mannequin bust
Merchandise – Check Shirt, Classic V
neck Sweater, Horizontal striped tee
![Page 28: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/28.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
ZARA
Story – Christmas
Merchandise – Black & White and Red Evening Suit, Black Bow Black Dress for female, White, black & Grey for kids,
Black Footwear
Material – Christmas Tree & Grass, LED Lights, Metallic background Panels with back lights, Price tag Flags, White
acrylic Background, Acrylic cube platform
Mannequin type – Semi Abstract, Suit Form, Kids Mannequin
Close back Window
![Page 29: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/29.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
GAP Kids
Story – Christmas (Wrap up Winter )
Material – Acrylic lit Branding, Vinyl
background, Acrylic lit Christmas tree
background, Vinyl sticker on glass (Give gift.
Give Love ), Acrylic cubes, Broad LED Edges
Merchandise – Tees, Jeans, Hoddy, Jacket,
Sweater, Shirt, Cap
Mannequin type – Semi- Abstract
![Page 30: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/30.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Allen Solly
Merchandise – Padded Jacket, Leather Jacket, Shirts, Tees, Jeans, Shoes, Cap, Belt
Material – Swamp Deer print Vinyl at background, Clipboard of deer print as the head of mannequin, Helmets, Diesel can, Steel flooring, bundle of books
![Page 31: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/31.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
ADIDAS
Close back Window
Story – Boost story (Cosmic Boost)
Merchandise – Cosmic Boost
Material – Vinyl on background, Round
plates on wall, Silver film on plates, LED
Alphabets, Product concept on glass,
Acrylic branding on right top corner,
Carpet for flooring
![Page 32: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/32.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Beverly Hills Polo Club
Merchandise – Padded Jacket, Tee,
Check Shirt, Jeans, Cotton Trouser,
Sleeveless sweater, Bag
Open Back window
Material – Trophy, Briefcase, Artificial
grass carpet, Horse riding Seat, Acrylic lit
Branding
Mannequin Type – Headless Mannequin
![Page 33: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/33.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Color Plus
Story – Temporary fit trouser
Offer
1500/- gift voucher on purchase of 8995/-
750/- gift voucher on purchase of 4995/-
Merchandise – Temporary fir trouser
Material – Wooden Standee, Acrylic trouser
holder with fitting info, Easel stand, Sun board
offer board with vinyl print
![Page 34: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/34.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
FOREVER 21
Story – Its Time to Celebrate (Happy Diwali )
Merchandise – Jeans, Dress, Skirts, Jacket,
Muffler, Sweater, Tee, Shirt, Woolen Cap
Material – Vinyl print background, Glass
sticker telling story line, Price flag, Tree leaf
sticker on glass, Acrylic cube
Mannequin type – Abstract
![Page 35: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/35.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
NIKE
Story – Tech Fleece Cape
Flying Technique used to display merchandise on mannequin bust
![Page 36: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/36.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Pantaloon Story – Christmas night
Merchandise- Red and black Dress, Long
coat, Tee, Tights, trouser, footwear, Scarf
Material – Cut outs Christmas tree and
birds, Snowfall print background vinyl, Price
tags
![Page 37: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/37.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
SATYA PAUL
Story – Diwali
Material – LED Strip light for edges,
Vertical hanged LED strings
Open back Window
Mannequin type – Abstract
Merchandise – Green Saree and Dress
WOODLAND
Lay down display technique
Merchandise – Padded Jacket, Full
sleeves Tee, Jeans, Footwear, Bag
Vinyl print photo frame background
![Page 38: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/38.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Superdry Old wood Store interior and window
background
Mannequin type – Cage Dress form
Material – Raw wood and Ribbon
Wooden boxes for stacking
merchandise, Wrapped with ribbon
Merchandise – Tee, Pullover, Shirt, Bag
pack, Sipper, Cap, Shoes
![Page 39: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/39.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
VERO MODA
Story – Diwali Prop – Cage light fixture used for acc display also
Merchandise – Dress, Skirt, Top Mannequin type – Semi- Abstract
![Page 40: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/40.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Floor Light Fixture
( Moveable)
![Page 41: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/41.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Wooden Adjustable Fixture
![Page 42: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/42.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
DKNY CALVIN KLEIN UNDERWEAR
![Page 43: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/43.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
VISUAL MERCHANDISING
MARKET TREND
Mannequin type – Semi –Abstract
Color in Trend – Black, white, Blue, Grey & Brown
Window type – Close back Window
Merchandise – Padded Jackets (Men/ women), Black Dresses, Check Shirts
![Page 44: Visual merchandising Trend analysis](https://reader034.vdocuments.site/reader034/viewer/2022042707/588677241a28ab962a8b4deb/html5/thumbnails/44.jpg)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
THANK YOU