BY ŞAFAK KURAL

VISUAL MERCHANDISING TRAINING FORMS

WHAT IS MY GOAL?

Emphasing the importance of visual training forms

WHAT YOU WILL SEE?

• What are the visual training forms?

• Why are the visual training forms so important?

• Connected positions with visual training forms

• Visual training forms’ steps and evaluations

• Visual training forms’ results

WHAT ARE THE VISUAL TRAINING FORMS?

WHAT ARE THE VISUAL TRAINING FORMS?

• Visual Merchandising training forms are the periodical trainings for the companies to apply their visual standards correctly which contribute to sales rates.

• These trainings are done weekly, monthly, at the beginning of summer / winter season with the base of the store’s physical characteristics and seasonal concepts.

WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?

VISUAL MERHCANDISING IS LIKE A FRESH FRUIT.

When it’s done well and correctly, it is consumed fast.

When taught well, it gives good results like a fresh fruit.

When it’s done incorrectly ,you will lose money

WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?

• Observing the people who attended training

• Observing the training’s advantages

WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?

• Enhancing the training’s content according to the feedbacks

• Career plan

• Training is the best way to earn money

CONNECTED POSITIONS WITH VISUAL TRAINING FORMS

VISUAL TRAINING FORMS LIKE THE CIRCLE

HOW?

CONNECTED POSITIONS WITH VISUAL TRAINING FORMS

STORE VISUAL MERCHANDISER

AREA VISUAL MERCHANDISER

SECTION MANAGERS

WINDOW DRESSER

STORE MANAGERS

SALES ASISTANT

CONNECTED POSITIONS WITH VISUAL TRAINING FORMS

WELL PLANNED AND APPLİED FORMS WİTH TEAM CAN MAKE AN EFFECT OF AN EXPLOSİON!

VISUAL TRAINING FORMS STEPS AND EVALUATIONS

• Basic trainings

• Accomplishment trainings

• Progress trainings

BASIC TRAININGS

• Basic trainings have to be taken. These trainings consist of two steps:

Color Training

Visual Merchandising Standards Training

BASIC TRAININGS / COLOR TRAINING

• Trainings which are done at the beginning of summer and winter seasons once in 6 months.

• Training content : color harmony, periodical color

fashion, seasonal collection colors.

BASIC TRAININGS / COLOR TRAINING

Training’s aim :

understanding theusage of main and intermediate colors together and supporting the standarts trainings

BASIC TRAININGS / COLOR TRAINING

BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING

At the beginning of the winter and summer seasons, it is done about the color training and later on it is done once in 6 months.

Training content : store projects, store visual merchandising materials, shop windows,

season and line information, making combinations, wearing

mannequins, spot lights, alternative visual merchandising settlement

applications

BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING

Training’s aim : applying the standards.

BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING

ACOMPLISHMENT TRAININGS

After the visual merchandising standards training ,floor set applications that will be done at the stores from different locations.Every week one store should be choosen which has less rate of sales.

Besides these trainings, seasonal shop window application trainings are also included in the accomplishment trainings.

ACOMPLISHMENT TRAININGS

Training’s content :

practising the things learned during the visual merchandising standards trainings.

Training’s aim :

renforcing the basic trainings and giving team work awareness between the people at the different positions.

ACOMPLISHMENT TRAININGS

PROGRESS TRAININGS

• After completing all the technical and core training stages

about visual merchandising,these trainings are done once time

in 6 months, but they are not directly connected to the

work but to make people do their job better and more

motivated and to support their career plan.

PROGRESS TRAININGS

PROGRESS TRAININGS

Various project based competitions are organised

and little awards are given and the winner is

announced to every applicant.

After these competitions, applicants will be

motivated and they will have a career plan.

PROGRESS TRAININGS

• The most successful applicant is determined and he or she

can be sent abroad for a fair.

• Applicants’ characteristics are determined and they can be

given behavioral (Communication, Team Working, Emotional

Intelligence(EQ), Train the Trainer…) trainings.

• Managing skills trainings are organised.

VISUAL TRAINING FORMS’ RESULTS• Easy shopping for customers

• Increasing sales

• Team work

• Role playing

• Career plan

VISUAL TRAINING FORMS’ RESULTS

HOW CAN WE GET RESULTS?

• Feedbacks

• Exams

• Watching customer response

• Watching sale rates

HOW CAN WE GET RESULTS?

• FEEDBACKS

Interviewing the applicants of the trainings, telling them about their missings and organising a plan to make up these missings.

Feedbacks about the training’s content, speech and applications ways may be got from the applicants.

HOW CAN WE GET RESULTS?

• EXAMSWe can make visual exams to the applicants in certain periods and make some new organizations about the applicants’ missings

HOW CAN WE GET RESULTS?

• WATCHING CUSTOMER RESPONSE

After the visual merchandising standards trainings, some changes will be done in the store.

After these changes, we should watch customers’ responses and then make an action plan.

HOW CAN WE GET RESULTS

• WATCHING SALE RATES

Before and after every floor set application, we can analyze the sales rates and make a necessary action plan.

This information should be shared with every applicant.