visual merchandising project
TRANSCRIPT
Name _________________________ Period _____
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VVVVVVVViiiiiiiissssssssuuuuuuuuaaaaaaaallllllll MMMMMMMMeeeeeeeerrrrrrrrcccccccchhhhhhhhaaaaaaaannnnnnnnddddddddiiiiiiiissssssssiiiiiiiinnnnnnnngggggggg WWWWWWWWiiiiiiiinnnnnnnnddddddddoooooooowwwwwwww DDDDDDDDiiiiiiiissssssssppppppppllllllllaaaaaaaayyyyyyyy PPPPPPPPrrrrrrrroooooooojjjjjjjjeeeeeeeecccccccctttttttt MarketingMarketingMarketingMarketing
The goal of window displays is to set a mood that will turn the shopper’s head! Stores constantly change their window and interior displays to reflect different themes throughout the year. Each display incorporates the five principles of design to effectively promote the store’s merchandise. You will be assigned a design team to create a fashion window display. As a team, you are to select a theme and incorporate the five elements of a visual merchandising display: balance, proportion, emphasis, rhythm, and harmony. Your project begins with the planning stage. All members must meet to discuss a unique presentation of a particular theme, materials needed to create your display, and the specific criteria for achieving the five design principles. The attached planning sheet must be completed and accompanied by a sketch for teacher approval prior to creating your display. MMMMMMMMaaaaaaaatttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaallllllllssssssss pppppppprrrrrrrroooooooovvvvvvvviiiiiiiiddddddddeeeeeeeedddddddd::::::::
torso mannequins Scissors, staplers, tape, etc. WWWWWWWWeeeeeeeebbbbbbbb ssssssssiiiiiiiitttttttteeeeeeeessssssss ooooooooffffffff iiiiiiiinnnnnnnntttttttteeeeeeeerrrrrrrreeeeeeeesssssssstttttttt::::::::
www.fashionwindows.com www.angelfire.com/ok5/olsenvisualmerch
PPPPPPPPllllllllaaaaaaaannnnnnnnnnnnnnnniiiiiiiinnnnnnnngggggggg SSSSSSSShhhhhhhheeeeeeeeeeeeeeeetttttttt Visual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display Project
Design Team Members: ________________________________________________
Dates of Display (what time of year): _______________________________________
Store: _____________________________________________________________
Title: _______________________________________________________________
MMMMMMMMaaaaaaaatttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaallllllllssssssss:::::::: Mannequins (How many in display): ________________________________________
Background (describe): ________________________________________________
Accessories/Props: ___________________________________________________
Lighting (if it applys): __________________________________________________
Color: _____________________________________________________________
PPPPPPPPrrrrrrrriiiiiiiinnnnnnnncccccccciiiiiiiipppppppplllllllleeeeeeeessssssss ooooooooffffffff DDDDDDDDeeeeeeeessssssssiiiiiiiiggggggggnnnnnnnn:::::::: Type of Display: Type of Display: Type of Display: Type of Display: one item line of goods related merchandise assortment
Setting: Setting: Setting: Setting: realistic semi-realistic abstract
Proportion:Proportion:Proportion:Proportion: (are all elements proportionate to the design layout?) Yes or No
BalanceBalanceBalanceBalance formal informal
Harmony/Unity:Harmony/Unity:Harmony/Unity:Harmony/Unity: (do all elements blend to form a unified picture?) Yes or No
Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet. Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.
VVVVVVVViiiiiiiissssssssuuuuuuuuaaaaaaaallllllll MMMMMMMMeeeeeeeerrrrrrrrcccccccchhhhhhhhaaaaaaaannnnnnnnddddddddiiiiiiiissssssssiiiiiiiinnnnnnnngggggggg DDDDDDDDiiiiiiiissssssssppppppppllllllllaaaaaaaayyyyyyyy EEEEEEEEvvvvvvvvaaaaaaaalllllllluuuuuuuuaaaaaaaattttttttiiiiiiiioooooooonnnnnnnn RRRRRRRRuuuuuuuubbbbbbbbrrrrrrrriiiiiiiicccccccc SSSSSSSSttttttttaaaaaaaannnnnnnnddddddddaaaaaaaarrrrrrrrdddddddd:::::::: To demonstrate how academic knowledge and skills are applied in the workplace and other settings. MMMMMMMMaaaaaaaarrrrrrrrkkkkkkkkeeeeeeeettttttttiiiiiiiinnnnnnnngggggggg GGGGGGGGooooooooaaaaaaaallllllll////////BBBBBBBBeeeeeeeennnnnnnncccccccchhhhhhhhmmmmmmmmaaaaaaaarrrrrrrrkkkkkkkk:::::::: Create an effective window display with a central theme incorporating the five principles of design.
GGGGGGGGrrrrrrrraaaaaaaaddddddddiiiiiiiinnnnnnnngggggggg SSSSSSSSccccccccaaaaaaaalllllllleeeeeeee:::::::: 97-100 A+ 93-96 A 90-92 A- 87-89 B+ 83-86 B 80-82 B-
77-79 C+ 73-76 C 70-72 C- 67-69 D+ 65-66 D Below 65 F
CCCCCCCCrrrrrrrriiiiiiiitttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaa
4 Designer Showcase
“7 th Avenue—here I come!”
3 Design Apprentice
“In the process of developing my own
unique style!”
2 Design Student
“Still learning!”
1 Testing the
Design Waters “Not sure if window design is for me!”
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Theme Unique v. Traditional Mood
Theme is powerfully and uniquely conveyed; sets mood
for display
Theme is successfully conveyed in a traditional sense; sets mood
for display
Traditional theme is satisfactorily conveyed; mood is vague No theme; no mood
___ x 2 =
Balance Symmetrical v. Asymmetrical
Asymmetrical balance is used to create a powerful, unique
display; weight is equal on each half of design
Asymmetrical or symmetrical balance is used to create a
traditional display; weight is equal on each half of design
Asymmetrical or symmetrical balance is attempted;
weight is almost equal on each half of design
No balance; weight is not equal on each half of
design
___ x 4 =
Emphasis Size, Repetition, Contrast, or Unique Placement
One powerful focal point; eye is drawn immediately to type of emphasis portrayed; image is
retained by viewers
One focal point; could be more powerful; image is retained by
most viewers
Two or more focal points; causes confusion and viewer has to search for emphasis; viewers have difficulty retaining image
No focal point; no emphasis
___ x 4 =
Proportion All design elements are
proportionate to the entire design layout
Most design elements are proportionate; 1-2 elements are
too large or too small
Some elements are proportionate; 3-4 elements are
too large or too small
Proportion is not achieved; 5 or more
elements are too large or too small
___ x 4 =
Rhythm/Line Repetition, Continuous Line, Progression, Radiation, or Alternation
Powerful, unique demonstration of rhythm; 2-3 types of rhythm
easily identified
Traditional demonstration of rhythm; 2 types of rhythm easily
identified
Traditional demonstration of rhythm; 1 type of rhythm easily
identified No rhythm
___ x 4 =
Harmony/Unity All of the elements properly
blend to form a unified picture overall
Most elements properly blend to form a unified picture overall
Sections of window blend to form a unified picture, but overall
picture does blend
Elements do not blend; no harmony
___ x 4 =
Visual Appeal & Effectiveness
This display turns heads! Very powerful and unique! Creative lighting and title!
Catches most peoples’ attention; traditional; creative lighting
and title
Catches the attention of some; traditional; lighting and title could
use some creativity
Display needs more attention; lighting/title
missing or not creative
___ x 3 =
TTTTTTTToooooooottttttttaaaaaaaallllllll (100 pts. possible)
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