Visual Media: The New Content Marketing Landscape

Use a mobile mentality when designing and developing content.

But Do Not Subjugate Your Desktop Experience

Visual Media Is Simply the Next Interface of Now

Great UX Becomes an Issue

Visual & Print Content• Design

Visual Experience• Strong CTAs

Interested Customer

Measurement makes everything come together

Why do you interact with customers online? Why are you communicating? Plan on measuring those things, not Facebook likes!

Visual Media Is Simply the Next Interface of Now

12 Tips to Create and DeployBetter Visual Media

1) Media: Engage journalists by augmenting your pitches with photos, videos and other

visual resources.

2) SocialTV: Follow current events and Programs, then share timely brand-related

updates and images.

3) YouTube: Aim to create high-quality, engaging content rather than just

another television ad.

4) Pin images that depict your brand’s story and character.

5) Grow your Instagram community by asking them to share photos of your

product in action.

6) For increased Facebook engagement, post multiple photos

rather than a single one.

7) Use Twitter Cards to feature full-sized images in the news stream.

8) SlideShare: The presentation’s important, but don’t forget to optimize for search.

9) LinkedIn: Stand out from your competition with Showcase Pages.

10) Flickr: To increase awareness, license your photos so that people can

share and use them.

11) Vine: Use your six seconds to let your brand’s personality shine.

12) Conferences: Use visual and digital media to generate stories before,

during, and after an event.

Emerging Trends

Live Stream Video

Original & Sponsored Programming

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