visual literacy is the ability, through knowledge of the basic visual elements, to understand the...

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Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image.

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Page 1: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image.

Page 2: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

One aspect of Visual Literacy is understanding

Composition

Composition -- The plan, placement or arrangement of the elements of art in a work. It is often useful to discuss these in reference to the principles of design, as well as to the relative weight of the composition's parts.

Page 3: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 4: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

The secret to making a dynamic work of art is to design a strong composition.

• The composition should have variety for interest and unity for order.

Page 5: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

This simple still life painting has enough variety in shapes, colors and space to create interest, but is not so much to disrupt the unity.

Page 6: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

The shapes vary in size and complexity. The circular shape is repeated for unity.

Page 7: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

The focal point is located ate the intersection of the vertical and horizontal thirds. (Rule of thirds)

The white flowers contrast with the surrounding colors to draw the eye and create the focal point

Page 8: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

The brightest color areas, the flowers and fruit create a triangular path that leads the viewers eye through the picture plane.

Page 9: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 10: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 11: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

Balance

If all of the visual activity is to one side of the central axis, the viewer’s eye does not cross over and imbalance is created.

Page 12: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

If all the visual activity is located on the central axis, or is the same on either side of the axis, a static balance is created.

Page 13: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

By locating varying elements on the both sides of the central axis, the viewer’s eye crosses over and dynamic balance is achieved.

Page 14: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

The central axis is not always vertical. In this case and diagonal axis is used.

Page 15: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image

Contrast

Page 16: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 17: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 18: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 19: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 20: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 21: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 22: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 23: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 24: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 25: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image
Page 26: Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of an image