visual language - openthinking
DESCRIPTION
Visit our website: www.openthinking.aeTRANSCRIPT
![Page 1: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/1.jpg)
Iyad Mourtada
Using Visual Language Using Visual Language in Business in Business
![Page 2: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/2.jpg)
Why do smart managers make bad decisions?
![Page 3: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/3.jpg)
![Page 4: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/4.jpg)
![Page 5: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/5.jpg)
![Page 6: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/6.jpg)
![Page 7: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/7.jpg)
![Page 8: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/8.jpg)
![Page 9: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/9.jpg)
![Page 10: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/10.jpg)
![Page 11: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/11.jpg)
Emotional Intelligence
Business Intelligence
![Page 12: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/12.jpg)
Know Know WhatWhat
Know Know nothingnothing
Know Know HowHow
Know Know WhyWhy
The Continuum of Understanding (Cleveland 1982)
![Page 13: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/13.jpg)
ALLOCATION OF MENTAL SPACE
![Page 14: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/14.jpg)
Having more information is not always better
![Page 15: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/15.jpg)
![Page 16: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/16.jpg)
![Page 17: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/17.jpg)
![Page 18: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/18.jpg)
![Page 19: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/19.jpg)
![Page 20: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/20.jpg)
![Page 21: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/21.jpg)
![Page 22: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/22.jpg)
Turning Information into Knowledge
![Page 23: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/23.jpg)
![Page 24: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/24.jpg)
![Page 25: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/25.jpg)
![Page 26: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/26.jpg)
![Page 27: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/27.jpg)
![Page 28: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/28.jpg)
![Page 29: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/29.jpg)
![Page 30: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/30.jpg)
![Page 31: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/31.jpg)
![Page 32: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/32.jpg)
![Page 33: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/33.jpg)
Product-based marketingProduct-based marketing•Companies sold Companies sold commoditiescommodities / / Customers bought Customers bought productsproducts
Mass media-based marketing (Informing)Mass media-based marketing (Informing)
•Companies sold Companies sold goods / goods / Customers bought Customers bought benefitsbenefits
Customer-based marketing (Persuading)Customer-based marketing (Persuading)
•Companies sold Companies sold brands / brands / Customers bought Customers bought Emotions Emotions
Market-based marketing (Inspiring)Market-based marketing (Inspiring)
•Companies sold Companies sold Ideas / Ideas / Customers bought Customers bought ExperiencesExperiences
““Marketing is all about spreading ideas.” Marketing is all about spreading ideas.” Seth GodinSeth Godin
![Page 34: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/34.jpg)
Ronnefeldt Tilting TeapotRonnefeldt Tilting Teapot
![Page 35: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/35.jpg)
![Page 36: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/36.jpg)
![Page 37: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/37.jpg)
![Page 38: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/38.jpg)
![Page 39: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/39.jpg)
Jack is looking at Anne, but Anne is looking at George. Jack is married, but George is not. Is a married person looking at an unmarried person?
A. YesB. NoC. Cannot be determined
![Page 40: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/40.jpg)
Professionals, who have knowledge and experience, may think they can make decisions without really using their minds. They don’t expect new things and they make miss them. They look at the details and forget the big picture.
![Page 41: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/41.jpg)
![Page 42: Visual Language - OpenThinking](https://reader033.vdocuments.site/reader033/viewer/2022061609/55511d33b4c905f10b8b5358/html5/thumbnails/42.jpg)
[email protected] [email protected] http://ae.linkedin.com/in/iyadmourtada http://ae.linkedin.com/in/iyadmourtada http://twitter.com/iyadmourtadahttp://twitter.com/iyadmourtadahttp://www.youtube.com/Iyadmourtadahttp://www.youtube.com/Iyadmourtadahttp://www.iyadmourtada.comhttp://www.iyadmourtada.comhttp://www.facebook.com/iyad.mourtada http://www.facebook.com/iyad.mourtada iyadmourtadaiyadmourtada