S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

A guide for all Southern University at Shreveportfaculty, staff, students, partners, sponsors and vendors

VISUAL IDENTITY GUIDE

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

CONTENTS

Division Purpose and Mission Statement...................................................................................................1

What is a Brand?.......................................................................................................................................2

What is the SUSLA Brand..........................................................................................................................2

Graphic Standards.....................................................................................................................................3

Official University Name............................................................................................................................3

Social Media..............................................................................................................................................3

Core Values................................................................................................................................................3

University Colors.......................................................................................................................................4

Official University Logos and Seal..............................................................................................................5

Marks and Placement................................................................................................................................5

Student Wordmark / Athletic Logo / Mascot...............................................................................................6

Permission for Use.....................................................................................................................................7

Stationery / Envelopes / Business Card Samples........................................................................................8

Logos Not Permitted..................................................................................................................................9

Apparel and Campus Signage...................................................................................................................10

Advertising...............................................................................................................................................11

Required Statements.................................................................................................................................11 •EqualOpportunityStatement •OthersAsRequiredbyFundingSources

Copyright Law.........................................................................................................................................12

How to Request Graphic Services..............................................................................................................12

Do’s and Don’ts.........................................................................................................................................13

AboutthisGuide...

ThEOFFicEOFGRAphicSERvicES/DOcumEnTmAnAGEmEnTcEnTER(GS/Dmc)incollaborationwiththeDivisioninstitutionalAdvancement/universityRelationshasdevelopedthisvisualidentityGuideforSouthernuniver-sity at Shreveport (SUSLA) faculty and staff, partners, sponsors and vendors.

This guide is for SUSLA faculty, staff and students, especially those who represent, write, present for an internal, external or formal audience. Such documents include print and electronic materials designed to promote SUSLA, its departments anditsprograms;andmaterialsprovidinginformationabouttheuniversityanditsactivities.

Ourprimaryfocuswiththisguideistoprovideuniversity-specificinformationsuchastheofficialuniversitycolors,brandapplications, and athletics logo and colors.

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S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

DiviSiON PurPOSE and MiSSiON STaTEMENT

ThE DiviSiON Of iNSTiTuTiONal aDvaNCEMENT / uNivErSiTy rElaTiONS seekstoadvancethemissionoftheuniversitybyfosteringacultureofphilanthropyonandoff-campusforthepurposeofexpandingopportunitiesforSuSLAstudents,businessandindustrypartners,andfor the community it serves.

GOalS: •EnhancetheUniversity’simagewithcampus-wideandexternalimplementationofone SUSLAbrand/logo. •PositivelypromotetheUniversity’sprogram,services,facultyandstaffthroughouttheregionvia socialmedia,printads,design/layout,printingandfinishingservicesmoreeffectively.

OBJECTivES: •PositivelyarticulatetheSUSLAbrand •Providebetter,morecourteouscustomerserviceasaninstitution •Garnerareputationofbeingmoreprofessionalandresponsivebothinternallyandexternally •Attractmorestudents

ThE OffiCE Of GraPhiC SErviCES / DOCuMENT MaNaGEMENT CENTEr

MiSSiON STaTEMENT The mission of the Office of Graphic Services / Document Management Center (GS/DMC) is to create, designandproduceinformativerecruitment,marketing,event,programactivitiesandweb-basedprojectsfortheinstitutionthatareprofessional,successful,timelyandontargetwithdefinedobjectives.

GOal 1:The Graphic Services/Document Management Center will continue to provide /create layouts, illustrations andpublications for the University community.

OBJECTivE: To be consistent in our branding / image with information distributed for public consumption. GOal 2:Increase on-line job submissions; implement virtual private networks (VPN) for remote printing requests; increase number of print job orders to be produced digitally.

OBJECTivE: To provide a measurable instrument to monitor job request/work order processed with the unit

GOal 3:The Graphic Services/Document Management Center will continue to enhance and provide high speed duplicating and finishing services for the University that can be achieved within the limits of the staffing, equipment and time availability.

OBJECTivE: To utilize equipment / peripherals on campus to down-size and / or eliminate using outside vendors as a measure to be more cost effective and efficient.

(The goals and objectives in the Guide are in alignment with Goal 4 of the SUSLA Strategic Plan - 2017-2021)1

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

WhaT iS a BraND?

NaME. viSiON. MiSSiON.Designstyleofuniversitypublications.Logousage.Colors.WhiletheseelementsareallvitaltoupholdingtheUniversity’sbrand,theyareonlypartoftheequation.TheSUSLAbrandinvolvesmuchmorethanavisualidentity.

WhaT iS ThE SOuThErN uNivErSiTy aT ShrEvEPOrT (SuSla) BraND?

TheSouthernUniversityatShreveport(SUSLA)brandcanbethoughtofasanimageourconstituentsassociatewithourInstitution.Itismadeupofdefinitionsofwhoweare,whatwedo,andhowwegoaboutdoingit.

WhenweincorporateSUSLA’sbrandconsistentlyinourUniversitycommunications-throughprint,socialmedia,onlinemarketingmaterials,newsreleases,educationaldelivery,outreachprograms-wecontinuetoim-proveourreputation.Byadheringtothebrand,weprovetothepublicthatwecanbetrustedtodeliverwhatwepromiseassuggestedinourcorevalues-EXCEllENCE, iNTEGriTy, aCCOuNTaBiliTy, SErviCE, DivErSiTy.

TheSUSLAbrandisthebridgethatconnectsustoourstudents,faculty,staff,communityandstakeholders.Posi-tivelyarticulatingtheSUSLAmarkyieldsbothinternalandexternalbenefits.WithintheUniversity,thebrandservesasaninternalcompassoffocus.IftheInstitutionisclearlybranded,wehaveacollaborativeunderstandingofwhoweareandwhatweareabout.Wehaveaself-awarenessthatdictatesouractions.Alldecisionsareinalignmentwiththebrand.Consistentlyarticulatingourbrand,webuildastrongerUniversityidentity.Externally,wecreateanidentityandrelationshipthatresonateswithstakeholdersandpartners.

Eachtimefaculty,staff,studentsandconstituentscomeincontactwithaSUSLAbrochure,eventannouncement,socialmediaplatform,webpage,etc.,theyformanopinionofourInstitution.Whentheyencounterconsistentapproaches,messaginganddeliveryofservices,theyfeelasenseoffamiliarityandconfidence.Theendresultisincreasedcredibilityanduniversitystanding.

UpholdingtheUniversity’sbranddoesnotstartandstopwiththeOfficesofInstitutionalAdvancement/UniversityRelationandGraphicServices.AllemployeesshapetheSUSLAbrandthroughtheiractions,comments,andmessagesbothinternallyandexternally.

Ourgoalistopresentaconsistenthigh-qualityimagethatappropriatelyreflectsSUSLA’sstandardofexcellence.WeencouragetheUniversity’sfacultyandstafftobecomefamiliarwiththeseguidelinesandtousethemwhen-everpossible.

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S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

GraPhiC STaNDarDS

ThissectionprovidesstandardsforuseofmanyofthespecificcommunicationscomponentsthatrepresenttheSUSLAbrand-includingourname,trademarks,logos,andothermarks.Thesegraphicstandardsaredesignedtoensureaccurate,consistent,andresponsibleuseofthesecomponents.

Consistency,goodvisibility,andlegibilityarekeyelementstoensureproperuse.Donotmodifyordistortthelogo,wordmark,mascotorinanyway.Thelogosandwordmarkshouldonlybereproducedusingofficialuniver-sitydownloadablefiles.

AllprintmediawhichwillbedisplayedinrepresentationofSUSLAMuST BE rEviEWEDbytheOfficeofGraphicServices.

GraphicillustrationsinthismanualareavailableintheOfficeofGraphicServicestoassistwithyourspecificneeds.Forassistance-call,(318) 670-9359 oremail:dwade@susla.eduforassistance.

OffiCial uNivErSiTy NaME

TheofficialnameoftheUniversityisSOuThErN uNivErSiTy aT ShrEvEPOrT. Theofficialnamecanbeshortenedto:SuSla

Do not refer to the University as:• Southern univerSity Shreveport• Southern univerSity – Shreveport-BoSSier• SuSBo

SOCial MEDia

ConsultSUSLASocialMediaPolicyatwww.susla.edu

COrE valuES

EXCEllENCE, iNTEGriTy, aCCOuNTaBiliTy, SErviCE, DivErSiTy

• excellence - defines us.

• integrity-having consistent moral and ethical standards.

• AccountABility - beinganswerable,responsible.

• SErviCE-professionalism and meeting the needs of our customers.

• DiverSity -inclusionofindividuals.

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S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

PriMary COlOrS

Theuniversity’sprimarycolorsmustbeaprominentandintegralpartofalluniversitycommunicationsproducedincolor.

COluMBia BluE: PMS 292 fOrMula (CyMK): Cyan 59 Magenta 11 Yellow 0 K(Black) 0

GOlD: PMS 123 fOrMula (CyMK): Cyan 0 Magenta 19 Yellow 89 K(Black) 0

OffiCial uNivErSiTy COlOrS

TheofficialUniversitycolorsareColumbiaBlue,andGold.Inadditiontoourprimarypalette,weusenavyblueforSouthernUniversySystemandSUSLAathleticrelatedmaterials,andasalayeringorsecondarycolor.Secondarycolorsarenavy,gray,whiteandblack.ConsistentuseoftheUniversity’sofficialcolorsiscriticaltobuildingbrandconsistencyandawarenessinthemarketplace.

ThePantoneMatchingSystem(PMS),asetofindustrystandardinkcolors.SULSA’scolorsare-Columbia Blue: PMS 292, Gold: PMS 123.

TheUniversity’slogos/wordmarkshouldbeprintedinprocesscolorsthatmatchthePMSsolidcoatedequivalents.ThewordmarkshouldonlybeprintedintheprimarycolorsmatchingthePMSequivalents.

COlOr uSaGE

SUSLA’sofficiallogosshouldalwaysmaintainmaximumvisibilityoveranybackgroundcolororimage.Wherethecolorcontrastisnothighenoughtodistinguishthelogoclearly,usingtheoutlineversionofanylogoisacceptable. •UsetheSUSLAbrandcolorsonlyaccordingtotheformulasprovidedinthismanual. •Forprinteddocuments,neverrelyontheoutputproducedbyadesktopcolorprinterorbythe appearanceofcolorsonacomputermonitorfortruecoloraccuracy.PantoneMatchingSystem (PMS)colorsshouldbeusedwheneverpossible. •Lightingconditionsinofficesinadditiontoprinters,copiersandmonitorcalibrationtypically donotmatchthePMScolorsusedbyoffsetprintersandproductionequipment.

aCCENT / SECONDary COlOrS

IllustratedbelowarePMSaccentcolorstoaugmentSUSLA’sblueandgold.Acceptablecolorsarenavy,gray,whiteandblack.Thisrangeofcolorsmaybeusedinlimitedquantitiesandshouldneverappearasthedominantcolorinanycommunicationcomponent.Theintendeduseoftheaccentcolorsistoprovidehighlightoptionsfortextandgraphics.

Gray: PMS 421 fOrMula (CyMK): Cyan 31Magenta 24Yellow 25K(Black) 0

WhiTE: fOrMula (CyMK): Cyan 0 Magenta 0 Yellow 0 K(Black) 0

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GOlD: PMS 123 fOrMula (CyMK): Cyan 0 Magenta 19Yellow 89K(Black) 0

S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

ThE OffiCial SEal

TheSouthernUniversityatShreveportsealistheofficial,legallyregisteredsymboloftheUniversityandshouldappearinformaluses,including:

• chancellor, president’s and Board’s stationery• Degrees• Diplomas• certificates• Formal chancellor invitations and initiatives• official reports

MarK iNTEGriTy aND PlaCEMENT

TheSUSLAlogo/wordmarkandsealshouldalwaysbeusedinanapprovedconfiguration.Theymaynotbemanipulated,rotated,ordistortedintocomponentsorcombinedwithanyotherelements.Theymustbeusedwithofficialcolorsinatleasttheirminimumsize.

Markplacementincludeprominentpositionssuchasthefrontandbackcoverortitlepageofpublications,thebeginningofadvertisementsandwebsites,andtheopeningandclosingofvideosandfilms.Thenameofinstitutionmustappearatthebeginningofapiecewhenthelogoorsealiselsewhereinthematerial.

Universitydepartmentalstationery,brochures,flyers,specialeventspostersaresomeofthemostdistributedprintedmaterialsofSUSLA.Inordertocontinueaconsistentbrandamongthecampus-internallyandexternallytorepresenttheUniversity,allformsofprintmedia,video,website,etc.,willbeuniformedtocarryoutanimpactfulpositiveimageoftheUniversityforallfaculty,staff,students,stakeholdersandvendors.HavingaconsistentlookalloweachmemberoftheUniversitytocarryoutthebrandinallaspects.

uNivErSiTy lOGO

TheSUSLAlogowascreatedtoestablishastronginstitutionalbrandforSouthernUniversityatShreveporttorepresentthevisualidentityoftheUniversityanditsacademicexcellence,whilestayingtruetoitstradition.

TheSouthernUniversityatShreveportwordmarkisusedtomaintainanidentityandrecognitionamongouremployees,students,sponsors,variouspartnersandvendorswithaconsistentlookthroughoutthecampuscommunityfromindividualdepartments,tostudentorganizations,andtheadministration.ThelogoillustratedwiththecorevalueswillbeusedforgeneralUniversityuse,campusdepartments,studentactivitiesandevents.

TheSUSLAlogoispresentedinthreeversions.Eachhasbeendesignedusingtypedkernedtospecificproportionalmeasurementtoallowforaccurateprint/digitalreproduction.

* Official seal of the Chancellor** Used for campus signage

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SUSLAExcellence • Integrity • Accountability • Service • Diversity

Southern University at Shreveport Louisiana

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

Gray: PMS 421 fOrMula (CyMK): Cyan 31Magenta 24Yellow 25K(Black) 0

PriMary COlOrS aND aCCENT COlOrS

COluMBia BluE: PMS 292 fOrMula (CyMK): Cyan 59Magenta 11Yellow 0K(Black) 0

GOlD: PMS 123 fOrMula (CyMK): Cyan 0 Magenta 19Yellow 89K(Black) 0

ThE MaSCOT

TheSUSLAmascotistheJaGuar.ThemascotsymbolisimportanttotheUniversity,andtheAthleticDepartment.ItportraysadistinctrepresentationoftheUniversity’sathleticspirit.

Thejaguarmascotheadisusedasasecondarylogoforusebytheathleticdepartmentforpromotionalitemsincludingathleticshirts,gymwear,posters,brochures,flyers,specialeventsandadvertisements.Thejaguarmascotheadisnotusedonanyofficialathleticsdocumentsreservedforpressreleases,faxcoversheets,

businesscards,policyandproceduresmanualoranyotherformspertainingtoofficialuniversitycorrespondences.

JaguarheadlogocanbeusedwithtextwhenidentifyingaspecificSouthernUniversityatShreveportsport.

STuDENT WOrDMarK aND lOGO

OffiCial aThlETiCS lOGO

ThestudentwordmarkandathleticlogosareadoptedastheofficiallogosbySouthernUniversityatShreveport’sathleticdepartmentandtheDivisionofStudentAffairsandEnrollmentManagementforpromotionalitemsincluding-athleticwear,pens,cups,backpacks,posters,brochures,flyers,andadvertisements,etc.Thelogoscanalsobeusedforlargescalebannersonandoffcampusandintheathleticfacility.

ThewordmarkISnOttOBEUSEDonanyofficialathleticsdocumentsreservedforpressreleases,divisionletterhead,policyandproceduresmanual,oranyotherformspertainingtoofficialUniversitybusiness.ThewordmarklogocanalsobeusewithtextwhenidentifyingaspecificSUSLAsportseventoractivity.

aPPrOvED WOrDMarK fOr DiviSiON Of STuDENT affairS ONly

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WhiTE: fOrMula (CyMK): Cyan 0 Magenta 0 Yellow 0 K(Black) 0

S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

PErMiSSiON fOr uSE

TheSUSLAlogo,University’snameorimagescannotbeusedtoimplyorsuggestendorsementsofanyproductorservicenotprovidedbytheInstitution.IndividualsororganizationsoutsidetheUniversitythatwishtousetheSUSLAlogosshouldrequestinwritingtotheOfficeofInstitutionalAdvancement/UniversityRelationsandagreetotheusagestandards.Theusageisforthestatedpurposeonly.

SPECialTy iTEMS

Anyspecialtyitems(t-shirts,cups,pens,caps,banners,etc.)shouldincludethecorrectlogoasstatedintheVisualIdentityGuide.AllitemsMuST BE aPPrOvED bytheOfficeofGraphicServicescontainingtheSUSLAlogo.

ArequestforalogoforspecialtyitemprintingshouldbemadetotheOfficeofGraphicServices.Specialtyitemvendorsuseawidevarietyofprocessesforimprintinglogos.Withaccurateinformation,theOfficeofGraphicServicescanprovidethelogothatwillofferthebestreproduction.

TheSUSLAlogosareavailabeinseveralfileformats.Digitalfileswitha.jpgextension(for most applications)or.pngextensions(for transparency)shouldbeusedforonlineprojects.Digitalfileswithan.epsextensionshouldbeusedforprintedmaterialssuchasbrochures,flyers,annualreports,giveaways,banners,etc.

STaTiONEry DESiGN

DEParTMENT lETTErhEaDAllindividualdepartmentswithintheUniversityarerequiredtousetheSUSLAwordmarkwiththeirdepartment/unitdescriptionunderneathandmustbeplacedinthecenterofthepaper.Ifadepartmentwantsanotherspecificdesignationforthelogo,itmustbeapprovedbytheOfficeofInstitutionalAdvancement/UniversityRelations(i.e.,Foundation,non-profits,fundraisingcampaigns,etc.).

chAncellor’S letterheADThechancellor’sofficehasadistinctletterheadversion.Theexceptionistheplacementofthesealandthedesignationlinesoftitle,phonenumberandemailandwebsiteaddress.

NEWS rElEaSESTheSUSLAofficialnewsreleasestationeryisrestrictedforuseonlybytheOfficeofUniversityRelations.

PriMary lETTErhEaD layOuT •8½x11size •type:trajanBold(MaybesubstitutedwithtimesnewRoman-bold) •Color:ColumbiaBlue •Linesandotherelementsingold •24lb.to32lb.weightpaper

uNivErSiTy TyPEfaCESThetypefacesusedontheSUSLAlogo,wordmarkandstationeryistrajanPro.ItmaybesubstitutedwithtimesnewRoman(bold).torequestaversionortoorderanystationery,contacttheOfficeofGraphicServices/DocumentManagementCenterat(318) 670-9359orcontactbaustin@susla.edu.

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S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

STaTiONEry DESiGN

SAMPLE

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S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

lOGOS NOT PErMiTTED

AllunofficiallogosshouldberemovedfromallSouthernUniversityatShreveportstationery,promotionalmaterial,websites,digitalmedia,oranyotheritemsassociatedwiththeUniversity.Onlytheofficiallogoandsealmaybeusedintheproperformasstatedpreviously.

Academicandsupportdepartmentsandstudentorganizationsarenotallowedtocreatetheirownlogos.AllrequestedvariationsforalogomustbesubmittedtotheOfficeofInstutionalAdvancement/UniversityRelationsforapproval.

ThEFOLLOwinGLOGOSwiLLnOTbEuSEDASSOuThERnunivERSiTyATShREvEpORTLOGOS

SUSLASOuThErN uNivErSiTy ShrEvEPOrT lOuiSiaNa

SUSLASOuThErN uNivErSiTy ShrEvEPOrT lOuiSiaNa

DO

N’t

S

DO

N’t

S

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S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

aPParEl aND SiGNaGE

Vendorswhoproducet-shirts,,uniforma,hats,athleticwear,cups,signs,bags,etc.withtheSUSLAorathleticlogosshouldrequestedandapprovedaccordingtopoli-cyandproceduresforpurchasingguidelinessetforthbytheStateofLouisiana.

SUSLAfaculty,employeesandstudentswhencreatingapparelfortheirdepartmentsororganizationsmustuseapprovedvendors.

Guidelinesandconsiderationswhenrequestingpromo-tionalmerchandisewiththeUniversitylogoandathleticlogo.Ask: •Isatrademarkused? •Areofficialuniversitycolorsused? •Whereisthemerchandisebeusedonor offcampus? •Doesthecontentofthedesignstayconsistent withthebrandoftheUniversityandcomply? •Doesthedesignincludestatementsorother materialsthatsuggestmakingfunorridicule theUniversity? •Donotdistortthelogoorwordmarkin anyway. •nographiccanbeplacedontopofthelogo.

CaMPuS SiGNaGE PrOMOTiONal iTEMS

Campus signage created using the SUSLA or athletic logos must comply with the guidelines stated in this guide. Official colors or equivalents must be used.

Eventssigns(paperorvinyl)shouldbeapprovedbytheOfficeofInstitutionalAdvancementorGraphicServicestoassuretheymeetthegraphicstandards.PlacementofthesesignsshouldalsobeapprovedbytheOfficeofInstitutionalAdvancement.

NOTE: Temporary signs (paper) are discouraged; however, if they should be created for and used in adivision department, for emergencies - they should:

•Includethelogoforamoreprofessionalappearance. •Limitthenumberoftemporarysignsanduseonlyifabsolutelynecessary. •Avoidusingexcesstapetopostthesign. •Withadvancenotice,theOfficeofGraphicServicescanassistand/ondesigntemporarysignage.

TEMPORARYSIGNAGESAMPLE

NOTE: Requests for shirts for special events and programs may be consideRed on a case by case basis at the discretioin and approval of the chancellor. in addition, when ordering shirts of various colors for special events, promotions, activities, etc., - the logos should be inverted to black and white, and noTprocessed in any other colors other than Pms color formula or equivalent as outlined in this guide.

EXAMPLESAll permanent interior signs are ordered by

Facilities / Plant Maintenance.contact: (318) 670-9377

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S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

aDvErTiSiNG

AlladvertisingdesignsmustbeapprovedthroughtheOfficeofGraphicServicespriortoproduction.Inplacementadvertisement,theUniversitywordmarkorathleticlogomustbeplacedintheadvertisementsomewherevisibleononthepromotionalitem.

PhOTOGraPhy

WhensubmittingphotographstotheOfficeofGraphicServicesforpublication,allimagesmustbesentatthehighestqualityandhigestresolution(300dpi)possible.Werecommendusingafivemegapixeldigitalcameraorbetterandusethehighestqualitysettingwhenshootingphotographs.

Intheuseofacameraphone,changethecamerasettingstothehighestpossiblequalityandexporttheimageoffyourphoneatfullsize.Donotdistorttheimageusingfiltersorsoftware.Thiswillnotimprovethequalityandifanyadjustmentsarerequired,thegraphicdesignerwilldoso.(Photosmayneedtoberesized/editedfornewsoutlets,magazines,printedmaterialsorwebuse).

•Pixelsizes:Minimumof1800pixelsx2000pixels. •DPI:(Resolution)shouldbe72dpiforscreen/weband300dpiforprintedmaterials •Largestpossiblefilesizesproducebestresults •Photosnotmeetingcontent/technicalguidelineswillnotbeused

MarquEE, DiGiTal BOarDS aND aXiS MONiTOrS

TheSouthernUniversityatShreveportcampusmarquee,digitalboards,AXIStVmonitorsareusedtopromoteSUSLAcampus/System,Foundation,community,etc.,eventsandrecognitions.TheOfficeofGraphicServicesincollaborationwiththeOfficeofInstitutionalAdvancement/University/RelationshassetrequirementsinordertokeepSUSLA’sbrandconsistent.Theguidelinesbelowareusedtohelpensureallmessagesarelegibleandvisibleforviewing.

•Fontsizeatleast20pts. •nomorethat5linesoftext •noborders •nounnecessarygraphics •Photosmustbe72dpi(minimum) •Entiregraphicshouldbeatleast800pixels

Ifyouneedassistance,withanymarquee/monitordesignsorannouncement,contacttheOfficesofGraphicServicesat(318) 670-9359 orDirectorofMarketing/UniversityRelationsat(318) 670-9472.

rEquirED STaTEMENTS

Thefollowinginformationisrequiredtoplacedoninformationfordistributioninternallyandexternally: •SUSLAlogo/wordmark •EqualOpportunityStatement •Publications,flyers,brochures,etc.,thataresupportedwithfederalfundandgrants •Additionaldisclaimersmayberequiredbasedonfundingsource

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S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

COPyriGhT laW Educationalinstitutionsarenotexemptfromthelawscoveringcopyrights.Thecopyrightlawgrantsownersofcopyright(authorsandothercreatorsandpublishers)thesolerighttodoorallowotherstodoeachofthefollowingactswithregardtotheircopyrightedwork:to reproduce all or part of the work; to distribute copies; to prepare new (derivative) versions based on the original work; and to perform and display the work publicly. Copyrightprotectionisavailablefor“originalworksofauthorshipfixedinatangiblemediumofexpression.”Copyrightprotectionexistsfromthetimetheworkiscreatedinafixed,tangibleformofexpression.Thecopy-rightintheworkofauthorshipimmediatelybecomesthepropertyoftheauthorwhocreatedthework. Wherethecreatorofaworkisanemployeeorincertaincaseswheretheworkhasbeenspeciallycommissionedasaninstructionaltext,asatest,asanswermaterialforatest,orforotherpurposes,copyrightprotectionlastsfor75yearsfromthedateoffirstpublicationor100yearsfromitsdateofcreation,whicheverdateexpiresfirst.

Copyrightprotectioncoversbothpublishedandunpublishedworks.Thefactthatapreviouslypublishedworkisoutofprintdoesnotaffectitscopyright.

hOW TO rEquEST GraPhiC SErviCES

TheOfficeofGraphicServicesprovidessupport,productionservicestothree(3)campusesandtheSmallBusinessIncubator.

Requestsmustbereceivedinwritingviaworkorderrequestforms.Requestsmustbereceivedtwoweekspriortodateneededtoensuredelivery.EmergencyrequestsmustbeapprovedbytheViceChancelloroftherespectivedepartments.

hOurS Of OPEraTiON / lOCaTiON

TheOfficeofGraphicServices/DocumentManagementCenterislocatedintheFine ArtS BlDg., rm. c-19.Officehoursarefrom8:00 a.m. to 6:00 p.m. MONDaythruThurSDay and 8:00 am – 12 noon friDay.Intheeventanarearequiresemergencyduplicating/copyingservicesoutsidenormalworkhours,requestforserviceswillbeauthorizedthroughtheChiefAdvancementOfficerand/ortheOfficeoftheChancellor.

inallthatisdoneintheOfficeofGraphicServices/Documentmanagementcenter(GS/Dmc)wewill:

• haveapassionforandcommitmenttoexcellence.

• beflexible,responsiveandinnovative.

• behighperforming.

• ExhibitloyaltyandcommitmenttothemissionofSuSLA.

• valuepeopleandbeinclusive.

• Respectothers’beliefsandabilities.

• performwithexcellence,integrity,accountabilityandservice.

• Seekandwelcomefeedbackforcontinuousimprovement.

• valueengagement.

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S U S L A V i s u a l I d e n t i t y G u i d e

S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

• Use only the approved and current seals, wordmarks and logos as shown in this publication.• Consider the appropriate uses for the wordmark (general) and seal (formal use).• Logos and wordmarks can be requested through the Office of Graphic Services and via website.• Make sure when using multiple logos that the SUSLA image supersedes all others in size and proportion.• Use only approved PMS equivalents in four-color CMYK process.• Use only approved designs for letterhead, envelopes, business cards, promotions

and other template materials.

• Use any obsolete or old logos.• Attempt to scan the images from printed materials.• Attempt to recreate the wordmark using similar fonts.• Modify the images in any way.• Alter the proportions of the images by stretching, squeezing or otherwise distorting .• Crowd the logo with text or place the logo inside a shape (square, circle, oval, etc.).• Place text or graphics over or behind the logo.• Change the logo to an unauthorized color• Stretch the logo – always keep the proportions equal.• Use the logo against a heavily-textured or patterned background.

• Do not use unlicensed / unauthorized artwork, stock photography, clipart, logos or othergraphics elements.

• Hesitate to contact the Office of Institutional Advancement or Graphic Services if you have questions.

the Office of Graphic Services/Document Management understand, respect and conforms with theconfidentiality,sensitivenatureandintegrityofmaterials/informationsubmittedtotheoffice.

TheguidelinessetforthinthisvisualidentityGuidearewiththeapprovaloftheOfficeofinstitutionalAdvancement/universityRelations.

FORquESTiOnSORAcOpyOFThiSGuiDE,cOnTAcT -

Office of Graphic Services / Document Management Center (318) 670-9359

email: dwade@susla.eduor www.susla.edu/graphicservices

DO

’SD

ON

’tS

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S o u t h e r n U n i v e r s i t y a t S h r e v e r p o r t O f f i c e o f G r a p h i c S e r v i c e s / D o c u m e n t M a n a g e m e n t C e n t e r

S U S L A V i s u a l I d e n t i t y G u i d e

“SouthernUniversityatShreveportdoesnotdiscriminateonthebasisofrace,color,age,nationalorigin,gender,disabilityoranyotherprotectedclass”.titleIXCoordinator:Dr. Tuesday Mahoney,3050 MLK Drive, Shreveport, 318.670.9201, titleix@susla.edu

Section504Coordinator:JerushkaEllis,FineArtsBldg.,StudentSuccessCenter,(318)670-9285

SouthernUniversityatShrevepor’sVisualIdentityGuideisprovicedthroughtheOfficeofGraphicServices/DocumentManagementCenter•FineArtsBldg.,Rm.C-19

AunitoftheDivisionofInstitutionalAdvancement/UniversityRelations

rE viSED: MArCH 2020