visual id guide

Visual Ident i ty

Visual Identity Guide

1.0 Introduction

2.0 Master Logo2.1 Clear space2.2 Positioning2.3 Minimum size2.4 Divisions2.5 Use with other logos2.6 Background2.7 Menswear Logo

3.0 Colour Pallette

4.0 Font

5.0 Stationery5.1 Letterhead5.2 Fax cover letter5.3 With Compliments slip5.4 Business Card

6.0 Garment Branding6.1 Brand label6.2 Size label6.3 Composition label6.4 Hangtags6.5 Womenswear Hangtag6.6 Womenswear Carré tag6.7 Menswear Hangtag

1 Introduction

The name and trademark of a brand represents one of its most valuable assets. For this reason, all aspects of it should always be treated with the very utmost consideration. The strength of the Roland Mouret brand image relies on its consistent visual expression and careful application.

This visual identity guide was created to explain the basic principles for correct application of the Roland Mouret logo. It is intended for anybody producing Roland Mouret branded communications. It is essential that these guidelines are always adhered to.

x

3x

6x

3x

6x

2.0 Master Logo

The primary logo was created especially for Roland Mouret, and in itself is not part of a font family, and is the most important element of our visual identity. It unites each of our product lines.

The logo has been carefully crafted and must not be redrawn or altered in any way.

2.1 LogoClear space

x

3x

6x

3x

6x

The logo must always occupy its own space. To maximise the visibility and impact of the logo, the designated space must always exist around it. This is the minimum recommended area and more space around the logo will improve its visibility.

2.2 LogoPositioning

The logo must always be centred in it’s own space regardless of the differing applications and formats. The logo may appear anywhere on the centred vertical axis to allow for any other design elements that may appear with it.

2.3 LogoMinimum size

The legibility of the logo must never be compromised. When using the logo at small sizes extra care must be taken to ensure reproduction is clean, clear and of the highest possible quality.

Digital

Print

32mm

23mm

1.5mm

1.1mm

2.4 LogoProduct Line

The logo should adopt the division name when used on div is ion specific applications. The size and spacing of the two elements has been carefully calculated so that the logo sits comfortably in its own space. Remember that the protective zone must be adapted so that it encompasses the division name.

The product line text requires a minimum tracking value (space between individual characters) of 100.

x

3x

6x

3x

1.5x

0.75xEyewear

6xtracking: 100Ey

2.5 LogoCo-Branding

In principal the logo can appear in almost any position in relation to another brand name or logo, depending on the application: however the designated space surrounding it must always be kept clear from other elements. All brand marks should be sized so that they remain visually equal to each another.

5x 5x

5x5x

5x

x

2.6 LogoBackground

Extra care should be taken if placing the logo on different backgrounds. Be sure that there is always a strong contrast between the logo and the background on which it is being placed, thus ensuring the visibility of the logo is not compromised in any way.

2.7 Menswear Logo

The Menswear logo was created especially for Roland Mouret. It has been carefully crafted and must not be redrawn or altered in any way.

The menswear logo must not infringe the Roland Mouret logo clearspace, and where possible it is preferable to position the logo on the bottom left corner of a document, or otherwise centred beneath the Roland Mouret logo.

3 Colour Pallette

The colour palette comprises of a selection of shades. Corporate applications can implement any of these shades in any combination. Care should be taken when implementing the colour palette so that consistency is always maintained. Only when a Pantone colour cannot be used, should a colour match should be made from the original Pantone chips.

Pantone 489 C

Pantone Goe 154-1-5 U Pantone Goe 131-2-2 U Pantone Goe 154-1-2 U

Pantone Goe 141-1-1 U Pantone Goe 154-1-1 U

4 Font

Each of our product lines use the font family AG Old Face BQ. AG Old Face BQ can be used in two weights, regular and medium.

Regular weight is used for most text applications, while medium is to be used sparingly. Only when extra emphasis is required or when regular weight is not legible is it appropriate to use medium weight.

Numbers must always be sized one font size lower than accompanying text.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

AG Old Face BQRegular

One font size smaller than text

One font size smaller than text

AG Old Face BQMedium

Throughout the branding of the stationery a clear hierarchy of information is established. The company logo is the most important element of the branding, and is always sized and positioned accordingly. The size and position of all other information is dependent on its priority.

The company stationery is printed on GF Smith ColourPlan in Pale Grey.

5.0 Stationery

The company letterhead is printed on A4 GF Smith ColourPlan in Pale Grey 135 gsm.

5.1 StationeryLetterhead

Registered Office: 33 Ransomes Dock 35-37 Parkgate Road London SW11 4NP Registered Nº 05899338 VAT Nº GB 899 2581 54

8 Carlos Place London W1K 3AS T +44(0) 20 7518 0700 F +44(0) 20 7629 3035 [email protected] www.rolandmouret.com

The company logo is justified to the

centre of the page and the clearspace

is respected

The company contact and registration

details are centred with a margin of

11mm from the bottom of the page

The company fax cover letter is printed in-house as needed on plain office paper of any weight.

8 Carlos Place London W1K 3AS T +44(0) 20 7518 0700 F +44(0) 20 7629 3035 [email protected] www.rolandmouret.com

Registered Office: 33 Ransomes Dock 35-37 Parkgate Road London SW11 4NP Registered Nº 05899338 VAT Nº GB 899 2581 54

Date

To

Fax

Message:

Pages including cover sheet

From

Phone

F a x

5.2 StationeryFax Cover Letter



is respected

AG Old Face BQ. ‘Fax’ in 12pt

all other fields in 10pt

The company contact and registration

details are centred with a margin of

11mm from the bottom of the page

The ‘With Compliments’ slip is printed on GF Smith ColourPlan in Pale Grey 135 gsm.

5.3 StationeryWith Compliments Slip

8 C a r l o s P l a c e L o n d o n W 1 K 3 A S T + 4 4 ( 0 ) 2 0 7 5 1 8 0 7 0 0 F + 4 4 ( 0 ) 2 0 7 6 2 9 3 0 3 5 i n f o @ r o l a n d m o u r e t . c o m w w w . r o l a n d m o u r e t . c o m



is respected

The company contact details are

centred with a margin of 11mm from

the bottom of the page

210 mm

99 mm

The business card is printed on GF Smith ColourPlan in Pale Grey 540

gsm.

5.4 StationeryBusiness Card

The company logo is centred on the

front side of the card

The name, job title, and contact details

are on the reverse

85 mm

85 mm

55 mm

55 mm

Michelle Mahlke

General Manager

8 Carlos Place London W1K 3AS United Kingdom

[email protected] www.rolandmouret.com

T +44(0)20 7518 0700 Direct +44(0)20 7518 0728 Mob +44(0)7825 175 346 Fax +44(0)20 7518 0703

Michelle Mahlke

General Manager

8 Carlos Place London W1K 3AS United Kingdom

[email protected] www.rolandmouret.com

T +44(0)20 7518 0700 Direct +44(0)20 7518 0728 Mob +44(0)7825 175 346 Fax +44(0)20 7518 0703

8 pt

6 pt

5.4 pt

4.2 pt

The brand label plays an important role in defining a Roland Mouret garment and as such should be visible on a hung garment wherever possible.

6.1 Garment BrandingBrand label

Womenswear brand label:


centre of the label

Menswear brand label:


centre of the label

7 mm

90 mm

90 mm

7 mm

The role of the size label is to clearly identify the size of a garment with ease in all markets. The measurements are listed in US, UK, French, Italian and German sizing.

6.2 Garment BrandingSize Label

Made in France UK 6 US 2 FR 34 IT 38 D 32

US 39 UK 39 IT 49 Made in France

Womenswear size label

Menswear size label

7 mm

7 mm

90 mm

90 mm

The role of the composition label is to inform the customer of the fabric composition and to advise the best way to clean their garment.

6.3 Garment BrandingComposition Label

This garment was produced in France

The composition of the fabric is :50% Viscose 47% Acetate

3% Acrylic

Dry Clean Onl y

This garment wasproduced in Portugal

The composition of the fabric is :58% Cotton 42% Silk

Specialist Dry Clean Only

Womenswear composition label

Menswear composition label

50 mm

50 mm

55 mm

The womenswear hangtag is printed on GF Smith ColourPlan in Pale Grey with Buckram embossing and a weight of 270 gsm.

The Menswear hangtag is printed on GF Smith ColourPlan in Dark Grey with a weight of 270 gsm and no embossing.

6.4 Garment BrandingHangtags

Womenswear hangtag

Cord length

35 cm unfolded

Menswear hangtag


6.5 Garment BrandingWomenswear Hangtag

Front

Customer Note

Disclaimer

125 mm 103 mm

75 mm 75 mm

75 mm


6.6 Garment BrandingWomenswear Carré Tag

As a top...

How to wear the Carré...

www.rolandmouret.com

As a skirt...

As a top...

How to wear the Carré...

www.rolandmouret.com

As a skirt...Carré 1 tag

front and back

Carré 2 tag

front and back

103 mm

75 mm

The Menswear hangtag is printed on GF Smith ColourPlan in Dark Grey with no embossing and a weight of 270gsm.

6.7 Garment BrandingMenswear Hangtag

Front

Customer Note

Disclaimer

118 mm140 mm

55 mm 55 mm

55 mm

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